Sistematiza??o e an?lise da oferta de produtos org?nicos na feira do Bom Pastor em Juiz de Fora, Minas Gerais

• Autor(a) principal: Pereira, Gabriel Barbosa
• Data de Publicação: 2021
• Tipo de documento: Dissertação
• Idioma: por
• Título da fonte: Biblioteca Digital de Teses e Dissertações da UFRRJ
• Texto Completo: https://tede.ufrrj.br/jspui/handle/jspui/5519
• topic: Circuitos curtos de comercializa??o; Sistemas agrialimentares localizados; Feira org?nica; Pre?os produtos de org?nicos; Short marketing circuits; Localized agrifood systems; Organic fair; Organic products prices.; Agronomia

The short circuits for the sale of organic products have grown in our country, being a form of marketing that provides greater involvement between sellers (often it ends up being the producer himself, also a marketer) and end consumers. The emergence of the COVID-19 pandemic in 2020, which led to the need for social isolation, caused changes in food systems, as well as in consumption relationships. Therefore, the objective of this dissertation consisted in the systematization and analysis of the offer of organic products at Feira do Bom Pastor, located in the municipality of Juiz de Fora ? MG, during the pre and post pandemic period of COVID-19. The Bom Pastor Fair is coordinated by the members of MOGICO (Mount of People Interested in Organic Consumption), who organized to continue offering organic products during the pandemic. In order to systematize the offer (origin, diversity, quantity, quality, frequency and prices) data from the fair and from MOGICO's online baskets were collected from January 2019 to May 2021. In 2021, there was a total eight stalls and 15 stalls, as there are stalls that have up to four stalls to sell their products. Among these stalls, there are five different production scopes: primary vegetable production, processing of vegetable products, production of edible mushrooms, primary animal production and processing of animal products. It is worth noting that there is a uniformity in the supply of products in the period studied, as among the 54 products offered, 31 are available throughout the year, with a variety of vegetables (fruits, vegetables and greens). Stopped in March 2020, Feira do Bom Pastor resumed its activities in August 2020 following all health safety protocols. The fair's gross revenue in 2019 was R$445,025.00, with an average of R$37,085.40/month; in 2020 it was BRL 157,552.00 with an average of BRL 22,507.50/month and until May 2021 it was BRL 59,151.00 with an average of BRL 14,792.87/month, demonstrating a reduction in monthly gross sales 39.31% in the year 2019-2020 and 34.28% in the year 2020-2021. Before the COVID-19 pandemic, organic products were not sold collectively among market vendors, in the form of baskets at home. As a result of the dissemination of COVID-19, in March 2020, the fairs were suspended and from then on the marketers organized themselves in order to collectively market their products in the form of an online basket on the website called ?MOGICO Organic Products Basket?. The creation of the website provided producers with a new way of marketing their products amid the continuation of the Covid-19 pandemic, in addition to making them more hopeful and motivated to improve planning in the production of organic products. The short commercialization circuits favor the development of the local economy, causing food to be produced and consumed in the region, enabling the offer of healthy and fresh products, in addition to a closer relationship between marketers and consumers.