A percepção dos discentes da Universidade Federal de Sergipe sobre o processo de compra em sites de e-commerce brasileiro
Autor(a) principal: | |
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Data de Publicação: | 2023 |
Tipo de documento: | Trabalho de conclusão de curso |
Idioma: | por |
Título da fonte: | Repositório Institucional da UFS |
Texto Completo: | https://ri.ufs.br/jspui/handle/riufs/18664 |
Resumo: | Considering that e-commerce is a type of market that has grown significantly since its emergence, providing opportunities for organizations to expand their businesses and allowing customers to access products and services more quickly, this work aims to identify the perception of students at the Federal University of Sergipe regarding the purchasing process on large Brazilian e-commerce sites. To achieve this objective, a quantitative study was conducted with 98 administration students, using a structured questionnaire with closed-ended questions as the data collection instrument. In terms of its nature, the research is classified as applied, with exploratory and descriptive objectives. Through the questionnaire, based on the Technology Acceptance Model, we sought to evaluate the consumer's perception of ease of use and navigability in the purchasing process, as well as to analyze the factors that contribute to the decisionmaking process of university students and to verify their perspective on how organizations have sought to meet their needs in e-commerce. From the results of this study, it was observed how consumers react to positive and negative situations in ecommerce. Therefore, it was concluded that consumers vary considerably between giving up or continuing with the purchase depending on the purchasing experience that companies offer. It was found that consumers are insecure about providing personal information, due to not having contact with the products, among other factors. However, the majority of respondents stated that they prefer to buy from online stores than physical stores, as it is more convenient and does not require time and resources to travel to the sales location. Thus, it is expected that this work will contribute to the development of strategies that aim to satisfy customers according to their needs. |
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Santos, Luiz Filipe GomesMendonça, Cláudio Márcio Campos de2023-11-16T14:03:53Z2023-11-16T14:03:53Z2023-05-05SANTOS, Luiz Filipe Gomes. A percepção dos discentes da Universidade Federal de Sergipe sobre o processo de compra em sites de e-commerce brasileiro. São Cristóvão, 2023. Monografia (graduação em Administração) - Departamento de Administração, Centro de Ciências Sociais Aplicadas, Universidade Federal de Sergipe, São Cristóvão, SE, 2023https://ri.ufs.br/jspui/handle/riufs/18664Considering that e-commerce is a type of market that has grown significantly since its emergence, providing opportunities for organizations to expand their businesses and allowing customers to access products and services more quickly, this work aims to identify the perception of students at the Federal University of Sergipe regarding the purchasing process on large Brazilian e-commerce sites. To achieve this objective, a quantitative study was conducted with 98 administration students, using a structured questionnaire with closed-ended questions as the data collection instrument. In terms of its nature, the research is classified as applied, with exploratory and descriptive objectives. Through the questionnaire, based on the Technology Acceptance Model, we sought to evaluate the consumer's perception of ease of use and navigability in the purchasing process, as well as to analyze the factors that contribute to the decisionmaking process of university students and to verify their perspective on how organizations have sought to meet their needs in e-commerce. From the results of this study, it was observed how consumers react to positive and negative situations in ecommerce. Therefore, it was concluded that consumers vary considerably between giving up or continuing with the purchase depending on the purchasing experience that companies offer. It was found that consumers are insecure about providing personal information, due to not having contact with the products, among other factors. However, the majority of respondents stated that they prefer to buy from online stores than physical stores, as it is more convenient and does not require time and resources to travel to the sales location. Thus, it is expected that this work will contribute to the development of strategies that aim to satisfy customers according to their needs.Tendo em vista que o comércio eletrônico é um tipo de mercado que tem crescido significativamente desde seu surgimento, dando oportunidade para as organizações expandirem seus negócios e permitindo que clientes tenham acesso a produtos e serviços com mais celeridade. Este trabalho tem o objetivo geral de identificar a percepção dos discentes da Universidade Federal de Sergipe sobre o processo de compra em grandes sites de e-commerce brasileiro. Sendo assim, para atingir este objetivo, foi realizado um estudo quantitativo com 98 discentes do curso de administração, utilizando como instrumento de coleta de dados um questionário estruturado com perguntas fechadas. Em relação a sua natureza, a pesquisa é classificada como aplicada, cujos objetivos são de caráter exploratório e descritivo. Por meio do questionário, elaborado a partir do Modelo de Aceitação de Tecnologia, buscou-se avaliar a percepção do consumidor sobre facilidade de uso e navegabilidade no processo de compra, bem como analisar quais são os fatores que contribuem para a tomada de decisão de compra dos universitários e verificar a perspectiva destes sobre como as organizações têm buscado atender suas necessidades no e-commerce. Através dos resultados deste trabalho pôde-se observar como os consumidores agem diante de situações positivas e negativas presentes no comércio eletrônico. Portanto, concluiu-se que, no geral, os consumidores variam consideravelmente entre desistir ou seguir com a compra a depender da experiência de compra que as empresas oferecem. Verificou-se que os consumidores são inseguros em relação a disponibilizar informações pessoais, por não ter contato com os produtos, entre outros fatores. Porém, a maioria dos entrevistados afirmaram que preferem comprar em lojas virtuais a lojas físicas, por ser mais cômodo e não precisar despender tempo e recursos para se locomover até o local de venda. Sendo assim, espera-se que este trabalho contribua com a elaboração de estratégias que visem satisfazer os clientes de acordo com suas necessidades.São Cristóvão, SEporAdministraçãoEnsino superior (UFS)Comércio eletrônicoConsumoUniversidade Federal de Sergipe (UFS)Experiência de compraE-commercePurchasing processTechnology acceptance modelDecisionmakingCIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO::ADMINISTRACAO DE SETORES ESPECIFICOSA percepção dos discentes da Universidade Federal de Sergipe sobre o processo de compra em sites de e-commerce brasileiroinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/bachelorThesisUniversidade Federal de Sergipe (UFS)DAD - Departamento de Administração – São Cristóvão - Presencialreponame:Repositório Institucional da UFSinstname:Universidade Federal de Sergipe (UFS)instacron:UFSinfo:eu-repo/semantics/openAccessLICENSElicense.txtlicense.txttext/plain; charset=utf-81475https://ri.ufs.br/jspui/bitstream/riufs/18664/1/license.txt098cbbf65c2c15e1fb2e49c5d306a44cMD51ORIGINALLuiz_Filipe_Gomes_Santos.pdfLuiz_Filipe_Gomes_Santos.pdfapplication/pdf824031https://ri.ufs.br/jspui/bitstream/riufs/18664/2/Luiz_Filipe_Gomes_Santos.pdfa9009345dcdf1684b9a4dacbf995bbfdMD52riufs/186642023-11-16 11:04:47.492oai:ufs.br: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Repositório InstitucionalPUBhttps://ri.ufs.br/oai/requestrepositorio@academico.ufs.bropendoar:2023-11-16T14:04:47Repositório Institucional da UFS - Universidade Federal de Sergipe (UFS)false |
dc.title.pt_BR.fl_str_mv |
A percepção dos discentes da Universidade Federal de Sergipe sobre o processo de compra em sites de e-commerce brasileiro |
title |
A percepção dos discentes da Universidade Federal de Sergipe sobre o processo de compra em sites de e-commerce brasileiro |
spellingShingle |
A percepção dos discentes da Universidade Federal de Sergipe sobre o processo de compra em sites de e-commerce brasileiro Santos, Luiz Filipe Gomes Administração Ensino superior (UFS) Comércio eletrônico Consumo Universidade Federal de Sergipe (UFS) Experiência de compra E-commerce Purchasing process Technology acceptance model Decisionmaking CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO::ADMINISTRACAO DE SETORES ESPECIFICOS |
title_short |
A percepção dos discentes da Universidade Federal de Sergipe sobre o processo de compra em sites de e-commerce brasileiro |
title_full |
A percepção dos discentes da Universidade Federal de Sergipe sobre o processo de compra em sites de e-commerce brasileiro |
title_fullStr |
A percepção dos discentes da Universidade Federal de Sergipe sobre o processo de compra em sites de e-commerce brasileiro |
title_full_unstemmed |
A percepção dos discentes da Universidade Federal de Sergipe sobre o processo de compra em sites de e-commerce brasileiro |
title_sort |
A percepção dos discentes da Universidade Federal de Sergipe sobre o processo de compra em sites de e-commerce brasileiro |
author |
Santos, Luiz Filipe Gomes |
author_facet |
Santos, Luiz Filipe Gomes |
author_role |
author |
dc.contributor.author.fl_str_mv |
Santos, Luiz Filipe Gomes |
dc.contributor.advisor1.fl_str_mv |
Mendonça, Cláudio Márcio Campos de |
contributor_str_mv |
Mendonça, Cláudio Márcio Campos de |
dc.subject.por.fl_str_mv |
Administração Ensino superior (UFS) Comércio eletrônico Consumo Universidade Federal de Sergipe (UFS) Experiência de compra |
topic |
Administração Ensino superior (UFS) Comércio eletrônico Consumo Universidade Federal de Sergipe (UFS) Experiência de compra E-commerce Purchasing process Technology acceptance model Decisionmaking CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO::ADMINISTRACAO DE SETORES ESPECIFICOS |
dc.subject.eng.fl_str_mv |
E-commerce Purchasing process Technology acceptance model Decisionmaking |
dc.subject.cnpq.fl_str_mv |
CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO::ADMINISTRACAO DE SETORES ESPECIFICOS |
description |
Considering that e-commerce is a type of market that has grown significantly since its emergence, providing opportunities for organizations to expand their businesses and allowing customers to access products and services more quickly, this work aims to identify the perception of students at the Federal University of Sergipe regarding the purchasing process on large Brazilian e-commerce sites. To achieve this objective, a quantitative study was conducted with 98 administration students, using a structured questionnaire with closed-ended questions as the data collection instrument. In terms of its nature, the research is classified as applied, with exploratory and descriptive objectives. Through the questionnaire, based on the Technology Acceptance Model, we sought to evaluate the consumer's perception of ease of use and navigability in the purchasing process, as well as to analyze the factors that contribute to the decisionmaking process of university students and to verify their perspective on how organizations have sought to meet their needs in e-commerce. From the results of this study, it was observed how consumers react to positive and negative situations in ecommerce. Therefore, it was concluded that consumers vary considerably between giving up or continuing with the purchase depending on the purchasing experience that companies offer. It was found that consumers are insecure about providing personal information, due to not having contact with the products, among other factors. However, the majority of respondents stated that they prefer to buy from online stores than physical stores, as it is more convenient and does not require time and resources to travel to the sales location. Thus, it is expected that this work will contribute to the development of strategies that aim to satisfy customers according to their needs. |
publishDate |
2023 |
dc.date.accessioned.fl_str_mv |
2023-11-16T14:03:53Z |
dc.date.available.fl_str_mv |
2023-11-16T14:03:53Z |
dc.date.issued.fl_str_mv |
2023-05-05 |
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info:eu-repo/semantics/publishedVersion |
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info:eu-repo/semantics/bachelorThesis |
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bachelorThesis |
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SANTOS, Luiz Filipe Gomes. A percepção dos discentes da Universidade Federal de Sergipe sobre o processo de compra em sites de e-commerce brasileiro. São Cristóvão, 2023. Monografia (graduação em Administração) - Departamento de Administração, Centro de Ciências Sociais Aplicadas, Universidade Federal de Sergipe, São Cristóvão, SE, 2023 |
dc.identifier.uri.fl_str_mv |
https://ri.ufs.br/jspui/handle/riufs/18664 |
identifier_str_mv |
SANTOS, Luiz Filipe Gomes. A percepção dos discentes da Universidade Federal de Sergipe sobre o processo de compra em sites de e-commerce brasileiro. São Cristóvão, 2023. Monografia (graduação em Administração) - Departamento de Administração, Centro de Ciências Sociais Aplicadas, Universidade Federal de Sergipe, São Cristóvão, SE, 2023 |
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Universidade Federal de Sergipe (UFS) |
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DAD - Departamento de Administração – São Cristóvão - Presencial |
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