Planejamento da campanha de lançamento do EP Rua da Frente de Marla Rabello

• Autor(a) principal: Leite, Barbara Mahara de Oliveira
• Data de Publicação: 2023
• Outros Autores: Alencar, Esther Sofhia Medeiros, Silva, Rafaela Costa da
• Tipo de documento: Trabalho de conclusão de curso
• Idioma: por
• Título da fonte: Repositório Institucional da UFS
• Texto Completo: https://ri.ufs.br/jspui/handle/riufs/19605
• topic: Comunicação social; Publicidade; Propaganda; Marla Rabello; Marketing musical; Planejamento de campanha; Arte sergipana; COVID-19; Music marketing; Campaign planning; Sergipe art; CIENCIAS SOCIAIS APLICADAS::COMUNICACAO

The global pandemic of COVID-19 brought many losses and imposed new ways of relating to each other and the world on our lives. In the midst of this chaos scenario, one of the most valuable outlets for social isolation was art, which was an escape in an environment of despair generated by the economic crisis that affected the entire population and, more directly, the art and culture sector. , which were unable to hold shows and events. For a mutual incentive between State and society, the Aldir Blanc law proposed a massive application of investments in Brazilian art, supporting the execution of productions throughout the country. The present work seeks to present an online communication campaign to publicize the launch of one of the projects selected by the public notice based on this incentive. The project in question was the EP Rua da Frente, by Marla Rabello, an artist from Sergipe, carried out in 2021 together with other local artists, such as Júlio César and Ruan Duran, and which aimed to honor the city of Aracaju, its people and its culture . The main idea of this project is to publicize the work of a local artist, directly encouraging the production of Sergipe and Brazilian music.