Políticas urbanas e imagens da cidade : da Terra Dura ao bairro de Santa Maria em Aracaju-SE

• Main Author: Vieira, Ewerthon Clauber de Jesus
• Publication Date: 2011
• Format: Master thesis
• Language: por
• Source: Repositório Institucional da UFS
• Download full: https://ri.ufs.br/handle/riufs/6344
• topic: Políticas urbanas; Imagem da cidade; Periferia; Aracaju; Urban politics; City image; Outskirts; Aracaju (SE); CNPQ::CIENCIAS HUMANAS::SOCIOLOGIA

This paper, as a result of a MSc research efforts at the Social Sciences Post-Graduation and Research Center of Sergipe's Federal University, studied the urban requalification process that the neighborhood known as "Santa Maria", at Aracaju-SE (Brazil), suffered during the 2000 decade. Due to the pejorative association of this neighborhood as a place of extreme poverty, violence and government disrepair, this place that has been historically known as outskirts underwent a set of urban politics, both from governments and private parties, which refer to a period considered as an example and a symbol of changes on the urban management activities. As a matter of fact, Aracaju, which has been built under the discursive image of progress and modernity, after about one and a half century, had the concept of "life quality" as the city's main imaginative concept. The argument presented in this paper understands that as the urban politics adopted in the above mentioned location (re) build it's image, turning the "Terra Dura" community into the "Santa Maria" neighborhood, (re) invents the pejorative image of it's people, causing a positive consequence on the city image. In such way, it can be inferred that the process of urban remodeling that the neighborhood went through helped on the consolidation of Aracaju image as the "city of life quality". To this end, this imaginative view of the political and real state uses, marked under the aegis of "make believe", was established from a tenuous and perverse relationship amongst stigmatization and de stigmatization of this place.