Formas de financiamento e sustentabilidade do jornalismo alternativo no ambiente digital : as experiências da Agência Mural e da Marco Zero

• Autor(a) principal: Silva, Geilson dos Santos
• Data de Publicação: 2018
• Tipo de documento: Dissertação
• Idioma: por
• Título da fonte: Repositório Institucional da UFS
• Texto Completo: http://ri.ufs.br/jspui/handle/riufs/9909
• topic: Mídia alternativa; Jornalismo independente; Sustentabilidade financeira; Território; Ativismo; Alternative media; Independent journalism; Financial sustainability; Territory; Activism; Medios alternativos; Periodismo independiente; Sostenibilidad financiera; Territorio; Activismo; CIENCIAS SOCIAIS APLICADAS::COMUNICACAO

The present dissertation was based on the will to investigate the main forms of financing contemporary alternative media, heavily influenced by the constant social appropriation of digital information and communication technologies. To follow this path, it was necessary to address, first, the ambiguities and inaccuracies of the term “alternative”, as applied to communication, the media and journalism. For this, a search for experiences and conceptual discussions that guided these alternative practices, from the decade of 70 of the last century, was done. In this way, it was possible to identify elements and social processes characteristic of journalism practiced by media that emerged in the 21st century, such as the selection of news, the treatment of sources, the work performed by professionals, among others. It was also realized that these proposals for alternative and independent journalism are inseparable from the new forms of financial sustainability of these practices, which are no longer restricted to advertising. To understand these particularities, two experiments were chosen for empirical analysis: Agência Mural, from São Paulo, and Marco Zero, from Pernambuco (in the northeast region of the country). With differentiated business models, these initiatives reveal new possibilities of professional practice in journalism that is alternative to the hegemonic media and financially independent from the traditional advertising market. Finally, based on notions from the Geographies of Communication, we analyze how the local and regional territories influence and are influenced by the actions and narratives produced by the Agência Mural and Marco Zero.________________________________________________________________________________________________________________________________