Democracia x desinformação : uma análise dos conteúdos do TSE no twitter para combater as fake news nas eleições de 2022

• Autor(a) principal: Pereira, Beatriz Araujo Panza
• Data de Publicação: 2022
• Tipo de documento: Trabalho de conclusão de curso
• Idioma: por
• Título da fonte: Repositório Institucional da UFS
• Texto Completo: https://ri.ufs.br/jspui/handle/riufs/18023
• topic: Publicidade; Propaganda; Fake news; Eleições; Relações públicas; Tribunal Superior Eleitoral (TSE); Twitter; Elections; CIENCIAS SOCIAIS APLICADAS::COMUNICACAO::RELACOES PUBLICAS E PROPAGANDA

This study aims to analyze the strategies adopted by the Superior Electoral Court (TSE) in combating fake news during the 2022 elections, using content analysis of Twitter posts and comments in response. The research is divided into three stages, including a conceptual review of misinformation, the internet, and politics, collecting data from the TSE's official Twitter profile, and categorizing the content posted and public comments. The theoretical reference on fake news is fundamental to the process of selection, categorization, and interpretation of data. The methodological approach is predominantly qualitative, with quantitative data used to identify trends. After categorizing the themes of TSE's Twitter posts, four main groups of topics were identified: security, functionality, fraud, and auditing. The TSE sought to balance the number of posts in each theme and approach them aesthetically similarly. The sentiment analysis of comments showed a predominance of negative or unrelated reactions to the content, indicating a possibility of personal values and beliefs influencing society's response and communication with the TSE, especially intensified by the anti-democratic movement in recent years. The study highlights the importance of the TSE's actions in raising awareness of responsible information use, as well as combating the crisis of political trust and system fragility in the face of intense misinformation dissemination on the internet.