Promoção de vendas e sua contribuição para o aumento das vendas : um estudo de caso das vendas de smartphone em quatro lojas na cidade de Aracaju

• Autor(a) principal: Fatim, Jullie Grace de Jesus
• Data de Publicação: 2019
• Tipo de documento: Trabalho de conclusão de curso
• Idioma: por
• Título da fonte: Repositório Institucional da UFS
• Texto Completo: http://ri.ufs.br/jspui/handle/riufs/11577
• topic: Administração; Ensino de adminstração; Marketing; Promoção de vendas; Lojas; Aracaju (SE); Marketing; Sales Promotion; Strategies; CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO::ADMINISTRACAO DE EMPRESAS::MERCADOLOGIA

The globalization and the technological advance made the word of organizations more dynamic, fact that now demands a new way of using resources, a way the makes communication easier. The marketing appears exactly as a tool which approaches the organizations and its public, targeting the achievement of sales. In this regard, sales promotion is na essential tool for reaching sales, because as soon as the costumer is seduced by the salesperson, he purchases the product. Nowadays, one of the most competitive markets is the one of smartphones whih a huge offer and search. In this way, is really important to understand the impact of sales promotion in the chosen product. Goal: The general goal is to analyze how the sales promotion impacts in the choice and purchase of a product. Specifically, to know the most appropriate methods of sales promotion, to verify which methods are more efficient and identify in which way the sales agents can attract their costumers to achievesmartphones sales. Data and Method: It’s about a literature review associate to a field research executed in four smartphone stores in Aracaju city. Results: were collected 10 (teen) articles which confirm the importance of marketing and sales promotion in the world of the organizations since they are tools that bring the companies and the costumers together. Conclusions: The sales promotion team has a fundamental importance inside the organization, since it is through it that the costumer is attracted, leaving aside the competition products and instead choosing a product offered by your company.