Cooperação, competição e coopetição nas relações entre lojistas de um aglomerado de varejo em Aracaju (SE)

• Autor(a) principal: Bispo, Everiline de Souza
• Data de Publicação: 2019
• Tipo de documento: Trabalho de conclusão de curso
• Idioma: por
• Título da fonte: Repositório Institucional da UFS
• Texto Completo: http://ri.ufs.br/jspui/handle/riufs/12417
• topic: Administração; Ensino de administração; Aglomerados varejistas; Clusters; Coopetição; Aracaju (SE); Varejo; Retail clusters; Clusters; Coopetition; CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO::ADMINISTRACAO DE EMPRESAS::MERCADOLOGIA

The advent of globalization, the speed of technological advances and the ease of information exchange made capitalism dynamic and unstable, requiring companies new ways to remain competitive, always seeking new market advantages. These changes also led to changes in interfirm relationships. Considering these aspects, this study was conducted to understand the paradigms of cooperation, competition and coopetition existing in interorganizational relations, and the objective of this research was to identify the factors that form cooperation/collaboration, competition and coopetition among food retailers of the Maria Virgínia Leite Franco Municipal Market, considered a planned cluster in the city of Aracaju - SE. For this, a descriptive study of quantitative nature was developed through Exploratory Factor Analysis - AFE based on the research by Silva (2016). The instrument was applied to 120 tenants belonging to the cluster. As a result, the cooperation/collaboration construct identified two factors: Joint Actions (AC) and Information Exchange (TI). Concerning the competition construct, three factors were identified: Competition (CONC), Opportunistic Behavior (CO) and Cluster Competitiveness (CA). Finally, the coopetition construct identified four factors, such as: Location (LOC), Company Development (DE), Collaboration (COL) and Interorganizational Relations (RIOS). It was possible to conclude that, the outcomes of this study bring important considerations to be studied in the planned retail agglomerations regarding both theory and practice. Thus, the results are subsidies for the rise of research on cooperation, competition and coopetition, in relation to the new organizational formats, in this case the planned retail clusters.