Cluster ou aglomerado comercial varejista? : eis a questão para rua Santa Catarina

Detalhes bibliográficos
Autor(a) principal: Santos Júnior, José Wellington Oliveira
Data de Publicação: 2021
Tipo de documento: Trabalho de conclusão de curso
Idioma: por
Título da fonte: Repositório Institucional da UFS
Texto Completo: https://ri.ufs.br/jspui/handle/riufs/15131
Resumo: The objective of this research was to identify if the cluster of companies on Santa Catarina Street, in the city of Aracaju – SE, is characterized as a retail commercial cluster, using as reference the fundamentals of competitiveness performance by Zaccarelli et al. (2008). A qualitative research with a descriptive approach was carried out through a study case. The main results of the study show that there are 105 companies in the cluster, but only 86 participated in the survey, 76 of which were micro-enterprises (ME) and 10 small-sized companies (EPP). They are distributed among 44 companies in the trade sector, in 24 different segments of activity; and 42 service companies, in 23 different segments. Regarding the main competitive advantages of the cluster, it was possible to measure that the wide variety of retail and service stores operating in the same location, in different segments and in a balanced way between them, are the main reasons for attracting customers. Another advantage identified is that the great demand for different products and services promotes a flow of information that ends up being shared among retailers and contributes to meeting customers demand. Thus, it was found that the cluster of companies on Santa Catarina Street can be classified as a developing retail commercial cluster.
id UFS-2_a404741ce76cf9017a78116972fd9525
oai_identifier_str oai:ufs.br:riufs/15131
network_acronym_str UFS-2
network_name_str Repositório Institucional da UFS
repository_id_str
spelling Santos Júnior, José Wellington OliveiraSilva, Rosângela Sarmento2022-03-14T16:16:05Z2022-03-14T16:16:05Z2021-10-21Santos Júnior, José Wellington Oliveira. Cluster ou aglomerado comercial varejista? : eis a questão para rua Santa Catarina. São Cristóvão, 2021. Monografia (graduação em Administração) – Departamento de Administração, Centro de Ciências Sociais Aplicadas, Universidade Federal de Sergipe, São Cristóvão, SE, 2021https://ri.ufs.br/jspui/handle/riufs/15131The objective of this research was to identify if the cluster of companies on Santa Catarina Street, in the city of Aracaju – SE, is characterized as a retail commercial cluster, using as reference the fundamentals of competitiveness performance by Zaccarelli et al. (2008). A qualitative research with a descriptive approach was carried out through a study case. The main results of the study show that there are 105 companies in the cluster, but only 86 participated in the survey, 76 of which were micro-enterprises (ME) and 10 small-sized companies (EPP). They are distributed among 44 companies in the trade sector, in 24 different segments of activity; and 42 service companies, in 23 different segments. Regarding the main competitive advantages of the cluster, it was possible to measure that the wide variety of retail and service stores operating in the same location, in different segments and in a balanced way between them, are the main reasons for attracting customers. Another advantage identified is that the great demand for different products and services promotes a flow of information that ends up being shared among retailers and contributes to meeting customers demand. Thus, it was found that the cluster of companies on Santa Catarina Street can be classified as a developing retail commercial cluster.O objetivo desta pesquisa foi identificar se o aglomerado de empresas na Rua Santa Catarina, na cidade de Aracaju – SE, se caracteriza como um cluster comercial varejista, tendo como referência os fundamentos de performance competitividade de Zaccarelli et al. (2008). Foi realizada uma pesquisa de natureza qualitativa com abordagem descritiva, por meio de estudo de caso. Os principais resultados deste estudo mostram que no aglomerado existem 105 empresas, mas apenas 86 participaram da pesquisa, sendo 76 microempresas (ME) e 10 empresas de pequeno porte (EPP). Elas se distribuem em 44 empresas do ramo de comércio, em 24 segmentos diferentes de atuação; e 42 empresas de serviços, em 23 segmentos distintos. Com relação às principais vantagens competitivas do aglomerado, foi possível mensurar que a grande variedade de lojas de varejo e serviços atuando em um mesmo local, em diferentes segmentações e de maneira equilibrada entre elas, são os principais motivos de atratividade de clientes. Outra vantagem identificada é que a grande procura por produtos e serviços distintos, promove um fluxo de informações que acabam sendo compartilhadas informalmente entre os lojistas e contribuem para o atendimento das demandas dos clientes. Assim, foi constatado que o aglomerado de empresas na Rua Santa Catarina pode ser classificado como um aglomerado comercial varejista em desenvolvimentoSão Cristóvão, SEporAdministraçãoEnsino de administraçãoClustersVarejoCooperação varejistaAglomerados comerciais varejistasRedes interorganizacionaisRetailCompetitivenessRetail commercial clustersInterorganizacional networkCIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO::ADMINISTRACAO DE SETORES ESPECIFICOSCluster ou aglomerado comercial varejista? : eis a questão para rua Santa Catarinainfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/bachelorThesisUniversidade Federal de SergipeDAD - Departamento de Administração – São Cristóvão - Presencialreponame:Repositório Institucional da UFSinstname:Universidade Federal de Sergipe (UFS)instacron:UFSinfo:eu-repo/semantics/openAccessLICENSElicense.txtlicense.txttext/plain; charset=utf-81475https://ri.ufs.br/jspui/bitstream/riufs/15131/1/license.txt098cbbf65c2c15e1fb2e49c5d306a44cMD51ORIGINALJose_Wellington_Oliveira_Santos_Junior.pdfJose_Wellington_Oliveira_Santos_Junior.pdfapplication/pdf846891https://ri.ufs.br/jspui/bitstream/riufs/15131/2/Jose_Wellington_Oliveira_Santos_Junior.pdf8fe075020362bd7424a648a17dd3d9e2MD52TEXTJose_Wellington_Oliveira_Santos_Junior.pdf.txtJose_Wellington_Oliveira_Santos_Junior.pdf.txtExtracted texttext/plain133628https://ri.ufs.br/jspui/bitstream/riufs/15131/3/Jose_Wellington_Oliveira_Santos_Junior.pdf.txtd61c82a07ac577870fcf0962d18cd714MD53THUMBNAILJose_Wellington_Oliveira_Santos_Junior.pdf.jpgJose_Wellington_Oliveira_Santos_Junior.pdf.jpgGenerated Thumbnailimage/jpeg1182https://ri.ufs.br/jspui/bitstream/riufs/15131/4/Jose_Wellington_Oliveira_Santos_Junior.pdf.jpgd4f50f7522f089bcbae5ea47eb3a7a64MD54riufs/151312022-03-14 13:16:05.573oai:ufs.br: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Repositório InstitucionalPUBhttps://ri.ufs.br/oai/requestrepositorio@academico.ufs.bropendoar:2022-03-14T16:16:05Repositório Institucional da UFS - Universidade Federal de Sergipe (UFS)false
dc.title.pt_BR.fl_str_mv Cluster ou aglomerado comercial varejista? : eis a questão para rua Santa Catarina
title Cluster ou aglomerado comercial varejista? : eis a questão para rua Santa Catarina
spellingShingle Cluster ou aglomerado comercial varejista? : eis a questão para rua Santa Catarina
Santos Júnior, José Wellington Oliveira
Administração
Ensino de administração
Clusters
Varejo
Cooperação varejista
Aglomerados comerciais varejistas
Redes interorganizacionais
Retail
Competitiveness
Retail commercial clusters
Interorganizacional network
CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO::ADMINISTRACAO DE SETORES ESPECIFICOS
title_short Cluster ou aglomerado comercial varejista? : eis a questão para rua Santa Catarina
title_full Cluster ou aglomerado comercial varejista? : eis a questão para rua Santa Catarina
title_fullStr Cluster ou aglomerado comercial varejista? : eis a questão para rua Santa Catarina
title_full_unstemmed Cluster ou aglomerado comercial varejista? : eis a questão para rua Santa Catarina
title_sort Cluster ou aglomerado comercial varejista? : eis a questão para rua Santa Catarina
author Santos Júnior, José Wellington Oliveira
author_facet Santos Júnior, José Wellington Oliveira
author_role author
dc.contributor.author.fl_str_mv Santos Júnior, José Wellington Oliveira
dc.contributor.advisor1.fl_str_mv Silva, Rosângela Sarmento
contributor_str_mv Silva, Rosângela Sarmento
dc.subject.por.fl_str_mv Administração
Ensino de administração
Clusters
Varejo
Cooperação varejista
Aglomerados comerciais varejistas
Redes interorganizacionais
topic Administração
Ensino de administração
Clusters
Varejo
Cooperação varejista
Aglomerados comerciais varejistas
Redes interorganizacionais
Retail
Competitiveness
Retail commercial clusters
Interorganizacional network
CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO::ADMINISTRACAO DE SETORES ESPECIFICOS
dc.subject.eng.fl_str_mv Retail
Competitiveness
Retail commercial clusters
Interorganizacional network
dc.subject.cnpq.fl_str_mv CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO::ADMINISTRACAO DE SETORES ESPECIFICOS
description The objective of this research was to identify if the cluster of companies on Santa Catarina Street, in the city of Aracaju – SE, is characterized as a retail commercial cluster, using as reference the fundamentals of competitiveness performance by Zaccarelli et al. (2008). A qualitative research with a descriptive approach was carried out through a study case. The main results of the study show that there are 105 companies in the cluster, but only 86 participated in the survey, 76 of which were micro-enterprises (ME) and 10 small-sized companies (EPP). They are distributed among 44 companies in the trade sector, in 24 different segments of activity; and 42 service companies, in 23 different segments. Regarding the main competitive advantages of the cluster, it was possible to measure that the wide variety of retail and service stores operating in the same location, in different segments and in a balanced way between them, are the main reasons for attracting customers. Another advantage identified is that the great demand for different products and services promotes a flow of information that ends up being shared among retailers and contributes to meeting customers demand. Thus, it was found that the cluster of companies on Santa Catarina Street can be classified as a developing retail commercial cluster.
publishDate 2021
dc.date.issued.fl_str_mv 2021-10-21
dc.date.accessioned.fl_str_mv 2022-03-14T16:16:05Z
dc.date.available.fl_str_mv 2022-03-14T16:16:05Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/bachelorThesis
format bachelorThesis
status_str publishedVersion
dc.identifier.citation.fl_str_mv Santos Júnior, José Wellington Oliveira. Cluster ou aglomerado comercial varejista? : eis a questão para rua Santa Catarina. São Cristóvão, 2021. Monografia (graduação em Administração) – Departamento de Administração, Centro de Ciências Sociais Aplicadas, Universidade Federal de Sergipe, São Cristóvão, SE, 2021
dc.identifier.uri.fl_str_mv https://ri.ufs.br/jspui/handle/riufs/15131
identifier_str_mv Santos Júnior, José Wellington Oliveira. Cluster ou aglomerado comercial varejista? : eis a questão para rua Santa Catarina. São Cristóvão, 2021. Monografia (graduação em Administração) – Departamento de Administração, Centro de Ciências Sociais Aplicadas, Universidade Federal de Sergipe, São Cristóvão, SE, 2021
url https://ri.ufs.br/jspui/handle/riufs/15131
dc.language.iso.fl_str_mv por
language por
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.publisher.initials.fl_str_mv Universidade Federal de Sergipe
dc.publisher.department.fl_str_mv DAD - Departamento de Administração – São Cristóvão - Presencial
dc.source.none.fl_str_mv reponame:Repositório Institucional da UFS
instname:Universidade Federal de Sergipe (UFS)
instacron:UFS
instname_str Universidade Federal de Sergipe (UFS)
instacron_str UFS
institution UFS
reponame_str Repositório Institucional da UFS
collection Repositório Institucional da UFS
bitstream.url.fl_str_mv https://ri.ufs.br/jspui/bitstream/riufs/15131/1/license.txt
https://ri.ufs.br/jspui/bitstream/riufs/15131/2/Jose_Wellington_Oliveira_Santos_Junior.pdf
https://ri.ufs.br/jspui/bitstream/riufs/15131/3/Jose_Wellington_Oliveira_Santos_Junior.pdf.txt
https://ri.ufs.br/jspui/bitstream/riufs/15131/4/Jose_Wellington_Oliveira_Santos_Junior.pdf.jpg
bitstream.checksum.fl_str_mv 098cbbf65c2c15e1fb2e49c5d306a44c
8fe075020362bd7424a648a17dd3d9e2
d61c82a07ac577870fcf0962d18cd714
d4f50f7522f089bcbae5ea47eb3a7a64
bitstream.checksumAlgorithm.fl_str_mv MD5
MD5
MD5
MD5
repository.name.fl_str_mv Repositório Institucional da UFS - Universidade Federal de Sergipe (UFS)
repository.mail.fl_str_mv repositorio@academico.ufs.br
_version_ 1802110764495929344