Regulation of the female body in the pharmacy almanac d’A Saúde da Mulher

Detalhes bibliográficos
Autor(a) principal: Santos, Beatriz Oliveira
Data de Publicação: 2020
Outros Autores: Germano, Idilva Maria Pires
Tipo de documento: Artigo
Idioma: por
Título da fonte: Revista Estudos Feministas
Texto Completo: https://periodicos.ufsc.br/index.php/ref/article/view/1806-9584-2020v28n157854
Resumo: This paper discusses aspects of the regulation of the female body, from the end of the 19th century to the mid 20th century, based on the analysis of a selection of numbers from the pharmacy almanac entitled d’A Saude da Mulher (Women’s Health). The publication was one of the most read by the ladies of that time and advertised the most popular medicine in the national industry for their health. It featured medicines ads, horoscopes, illustrations, letters from readers, among other contents. Involved in moral discourses, they acted as a pedagogical device, teaching, inspiring and regulating behaviors and modeling subjectivities, especially those of women, who should be docile, good mothers, wives and home caregivers. This essay argues how the almanacs acted as instruments of regulation of the female body, spreading ideals of femininity/virility, family, health, hygiene and national progress.
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spelling Regulation of the female body in the pharmacy almanac d’A Saúde da MulherRegulação do corpo feminino no almanaque de farmácia d’A Saúde da MulherThis paper discusses aspects of the regulation of the female body, from the end of the 19th century to the mid 20th century, based on the analysis of a selection of numbers from the pharmacy almanac entitled d’A Saude da Mulher (Women’s Health). The publication was one of the most read by the ladies of that time and advertised the most popular medicine in the national industry for their health. It featured medicines ads, horoscopes, illustrations, letters from readers, among other contents. Involved in moral discourses, they acted as a pedagogical device, teaching, inspiring and regulating behaviors and modeling subjectivities, especially those of women, who should be docile, good mothers, wives and home caregivers. This essay argues how the almanacs acted as instruments of regulation of the female body, spreading ideals of femininity/virility, family, health, hygiene and national progress.Neste artigo são discutidos aspectos da regulação do corpo da mulher entre o final do século XIX e meados do XX, a partir da análise de uma seleção de números do almanaque de farmácia intitulado d’A Saude da Mulher. A publicação era uma das mais lidas pelas senhoras e veiculava o medicamento mais popular da indústria nacional voltado para sua saúde. Apresentava anúncios de medicamentos, horóscopos, ilustrações, cartas de leitoras, entre outras variedades. Envoltos de discursos morais, atuaram como dispositivo pedagógico, ensinando, inspirando e regulando comportamentos e modelando subjetividades, principalmente as das mulheres, que deveriam ser dóceis, boas mães, esposas e cuidadoras do lar. Este artigo argumenta como os almanaques atuaram como instrumentos de regulação, educando e medicalizando o corpo feminino, disseminando ideais de feminilidade e virilidade, família, saúde, higiene e progresso nacional.Universidade Federal de Santa Catarina2020-06-05info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://periodicos.ufsc.br/index.php/ref/article/view/1806-9584-2020v28n15785410.1590/1806-9584-2020v28n157854Revista Estudos Feministas; Vol. 28 No. 1 (2020)Revista Estudos Feministas; Vol. 28 Núm. 1 (2020)Revista Estudos Feministas; v. 28 n. 1 (2020)1806-95840104-026Xreponame:Revista Estudos Feministasinstname:Universidade Federal de Santa Catarina (UFSC)instacron:UFSCporhttps://periodicos.ufsc.br/index.php/ref/article/view/1806-9584-2020v28n157854/43504Copyright (c) 2020 Revista Estudos Feministasinfo:eu-repo/semantics/openAccessSantos, Beatriz OliveiraGermano, Idilva Maria Pires2020-06-10T14:30:24Zoai:periodicos.ufsc.br:article/57854Revistahttps://periodicos.ufsc.br/index.php/ref/indexPUBhttps://periodicos.ufsc.br/index.php/ref/oai||ref@cfh.ufsc.br1806-95840104-026Xopendoar:2022-11-21T11:38:44.105859Revista Estudos Feministas - Universidade Federal de Santa Catarina (UFSC)true
dc.title.none.fl_str_mv Regulation of the female body in the pharmacy almanac d’A Saúde da Mulher
Regulação do corpo feminino no almanaque de farmácia d’A Saúde da Mulher
title Regulation of the female body in the pharmacy almanac d’A Saúde da Mulher
spellingShingle Regulation of the female body in the pharmacy almanac d’A Saúde da Mulher
Santos, Beatriz Oliveira
title_short Regulation of the female body in the pharmacy almanac d’A Saúde da Mulher
title_full Regulation of the female body in the pharmacy almanac d’A Saúde da Mulher
title_fullStr Regulation of the female body in the pharmacy almanac d’A Saúde da Mulher
title_full_unstemmed Regulation of the female body in the pharmacy almanac d’A Saúde da Mulher
title_sort Regulation of the female body in the pharmacy almanac d’A Saúde da Mulher
author Santos, Beatriz Oliveira
author_facet Santos, Beatriz Oliveira
Germano, Idilva Maria Pires
author_role author
author2 Germano, Idilva Maria Pires
author2_role author
dc.contributor.author.fl_str_mv Santos, Beatriz Oliveira
Germano, Idilva Maria Pires
description This paper discusses aspects of the regulation of the female body, from the end of the 19th century to the mid 20th century, based on the analysis of a selection of numbers from the pharmacy almanac entitled d’A Saude da Mulher (Women’s Health). The publication was one of the most read by the ladies of that time and advertised the most popular medicine in the national industry for their health. It featured medicines ads, horoscopes, illustrations, letters from readers, among other contents. Involved in moral discourses, they acted as a pedagogical device, teaching, inspiring and regulating behaviors and modeling subjectivities, especially those of women, who should be docile, good mothers, wives and home caregivers. This essay argues how the almanacs acted as instruments of regulation of the female body, spreading ideals of femininity/virility, family, health, hygiene and national progress.
publishDate 2020
dc.date.none.fl_str_mv 2020-06-05
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://periodicos.ufsc.br/index.php/ref/article/view/1806-9584-2020v28n157854
10.1590/1806-9584-2020v28n157854
url https://periodicos.ufsc.br/index.php/ref/article/view/1806-9584-2020v28n157854
identifier_str_mv 10.1590/1806-9584-2020v28n157854
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://periodicos.ufsc.br/index.php/ref/article/view/1806-9584-2020v28n157854/43504
dc.rights.driver.fl_str_mv Copyright (c) 2020 Revista Estudos Feministas
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2020 Revista Estudos Feministas
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidade Federal de Santa Catarina
publisher.none.fl_str_mv Universidade Federal de Santa Catarina
dc.source.none.fl_str_mv Revista Estudos Feministas; Vol. 28 No. 1 (2020)
Revista Estudos Feministas; Vol. 28 Núm. 1 (2020)
Revista Estudos Feministas; v. 28 n. 1 (2020)
1806-9584
0104-026X
reponame:Revista Estudos Feministas
instname:Universidade Federal de Santa Catarina (UFSC)
instacron:UFSC
instname_str Universidade Federal de Santa Catarina (UFSC)
instacron_str UFSC
institution UFSC
reponame_str Revista Estudos Feministas
collection Revista Estudos Feministas
repository.name.fl_str_mv Revista Estudos Feministas - Universidade Federal de Santa Catarina (UFSC)
repository.mail.fl_str_mv ||ref@cfh.ufsc.br
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