Importance of upcycling in fashion development: marketing case study about Recollection Lab brand

Detalhes bibliográficos
Autor(a) principal: Lucietti, Tamires Joaquim
Data de Publicação: 2018
Outros Autores: Trierweiller, Andréa Cristina, Ramos, Malena de Souza, Soratto, Rafaela Bett
Tipo de documento: Artigo
Idioma: por
Título da fonte: INTERthesis
Texto Completo: https://periodicos.ufsc.br/index.php/interthesis/article/view/1807-1384.2018v15n2p143
Resumo: The short life cycle of a fashion product has been a major environmental problem. From the raw material to the disposal of the items, several environmental impacts are generated; however, seeking a mitigation of these problems, some brands are bringing the concept of upcycling. Items that otherwise would have the trash as destiny are being relocate in the marketing chain and becoming the object of desire of many consumers. In this study, we focus on sustainability in fashion, as well as a brief case study on the Recollection Lab brand, and how reuse of discarded pieces served as a raw material for the emergence of a new niche in fashion that is: upcycling, what could give the product a new life.
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spelling Importance of upcycling in fashion development: marketing case study about Recollection Lab brandImportancia del upcycling en el desarrollo de la moda: estudio de caso de la marca Recollection LabImportância do 'upcycling' no desenvolvimento da moda: estudo de caso da marca Recollection LabThe short life cycle of a fashion product has been a major environmental problem. From the raw material to the disposal of the items, several environmental impacts are generated; however, seeking a mitigation of these problems, some brands are bringing the concept of upcycling. Items that otherwise would have the trash as destiny are being relocate in the marketing chain and becoming the object of desire of many consumers. In this study, we focus on sustainability in fashion, as well as a brief case study on the Recollection Lab brand, and how reuse of discarded pieces served as a raw material for the emergence of a new niche in fashion that is: upcycling, what could give the product a new life.El corto ciclo de vida de un producto de moda se ha demostrado que es un grave problema ambiental. Desde la materia prima hasta su eliminación, diversos impactos ambientales se generan y como una minimización de marcas alternativas vienen con el concepto de Upcycling. Lo que sería destinado a la basura, se convierte en producto de un nuevo atractivo y posicionamiento en el mercado. Este artículo tiene como objetivo investigar cómo la marca Recollection Lab., de Criciúma, Santa Catarina, Brasil vuelve a utilizar las piezas que teníam por fin su eliminación, que sirve como materia prima para la aparición de un nuevo nicho en el segmento de la moda, El Upcycling, dando una nueva vida al producto.O curto ciclo de vida de um produto da moda tem se mostrado como um grande problema ambiental. Da matéria-prima até o descarte, diversos impactos ambientais são gerados e, como alternativa de minimização, surgem marcas com o conceito de upcycling. Aquilo que teria como destino o lixo, transforma-se em produto com novo apelo e posicionamento no mercado. Este artigo tem como objetivo investigar como a marca Recollection Lab., de Criciúma, Santa Catarina, Brasil reutiliza peças que teriam como fim o descarte, servindo como matéria-prima para o surgimento de um novo nicho no segmento da moda: o upcycling, dando uma nova vida ao produto.Universidade Federal de Santa Catarina2018-05-28info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionPesquisa teórica; Entrevistaapplication/pdfhttps://periodicos.ufsc.br/index.php/interthesis/article/view/1807-1384.2018v15n2p14310.5007/1807-1384.2018v15n2p143Interdisciplinary International Journal - INTERthesis; Vol. 15 No. 2 (2018); 143-159Revista Internacional Interdisciplinaria INTERthesis; Vol. 15 Núm. 2 (2018); 143-159Revista Internacional Interdisciplinar INTERthesis; v. 15 n. 2 (2018); 143-1591807-1384reponame:INTERthesisinstname:Universidade Federal de Santa Catarina (UFSC)instacron:UFSCporhttps://periodicos.ufsc.br/index.php/interthesis/article/view/1807-1384.2018v15n2p143/36773Copyright (c) 2018 Revista Internacional Interdisciplinar INTERthesisinfo:eu-repo/semantics/openAccessLucietti, Tamires JoaquimTrierweiller, Andréa CristinaRamos, Malena de SouzaSoratto, Rafaela Bett2024-03-15T08:37:00Zoai:periodicos.ufsc.br:article/49970Revistahttp://www.periodicos.ufsc.br/index.php/interthesis/indexPUBhttps://periodicos.ufsc.br/index.php/interthesis/oaiinterthesis@gmail.com||interthesis@cfh.ufsc.br||cimbalista@uol.com.br1807-13841807-1384opendoar:2024-03-15T08:37INTERthesis - Universidade Federal de Santa Catarina (UFSC)false
dc.title.none.fl_str_mv Importance of upcycling in fashion development: marketing case study about Recollection Lab brand
Importancia del upcycling en el desarrollo de la moda: estudio de caso de la marca Recollection Lab
Importância do 'upcycling' no desenvolvimento da moda: estudo de caso da marca Recollection Lab
title Importance of upcycling in fashion development: marketing case study about Recollection Lab brand
spellingShingle Importance of upcycling in fashion development: marketing case study about Recollection Lab brand
Lucietti, Tamires Joaquim
title_short Importance of upcycling in fashion development: marketing case study about Recollection Lab brand
title_full Importance of upcycling in fashion development: marketing case study about Recollection Lab brand
title_fullStr Importance of upcycling in fashion development: marketing case study about Recollection Lab brand
title_full_unstemmed Importance of upcycling in fashion development: marketing case study about Recollection Lab brand
title_sort Importance of upcycling in fashion development: marketing case study about Recollection Lab brand
author Lucietti, Tamires Joaquim
author_facet Lucietti, Tamires Joaquim
Trierweiller, Andréa Cristina
Ramos, Malena de Souza
Soratto, Rafaela Bett
author_role author
author2 Trierweiller, Andréa Cristina
Ramos, Malena de Souza
Soratto, Rafaela Bett
author2_role author
author
author
dc.contributor.author.fl_str_mv Lucietti, Tamires Joaquim
Trierweiller, Andréa Cristina
Ramos, Malena de Souza
Soratto, Rafaela Bett
description The short life cycle of a fashion product has been a major environmental problem. From the raw material to the disposal of the items, several environmental impacts are generated; however, seeking a mitigation of these problems, some brands are bringing the concept of upcycling. Items that otherwise would have the trash as destiny are being relocate in the marketing chain and becoming the object of desire of many consumers. In this study, we focus on sustainability in fashion, as well as a brief case study on the Recollection Lab brand, and how reuse of discarded pieces served as a raw material for the emergence of a new niche in fashion that is: upcycling, what could give the product a new life.
publishDate 2018
dc.date.none.fl_str_mv 2018-05-28
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Pesquisa teórica; Entrevista
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://periodicos.ufsc.br/index.php/interthesis/article/view/1807-1384.2018v15n2p143
10.5007/1807-1384.2018v15n2p143
url https://periodicos.ufsc.br/index.php/interthesis/article/view/1807-1384.2018v15n2p143
identifier_str_mv 10.5007/1807-1384.2018v15n2p143
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://periodicos.ufsc.br/index.php/interthesis/article/view/1807-1384.2018v15n2p143/36773
dc.rights.driver.fl_str_mv Copyright (c) 2018 Revista Internacional Interdisciplinar INTERthesis
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2018 Revista Internacional Interdisciplinar INTERthesis
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidade Federal de Santa Catarina
publisher.none.fl_str_mv Universidade Federal de Santa Catarina
dc.source.none.fl_str_mv Interdisciplinary International Journal - INTERthesis; Vol. 15 No. 2 (2018); 143-159
Revista Internacional Interdisciplinaria INTERthesis; Vol. 15 Núm. 2 (2018); 143-159
Revista Internacional Interdisciplinar INTERthesis; v. 15 n. 2 (2018); 143-159
1807-1384
reponame:INTERthesis
instname:Universidade Federal de Santa Catarina (UFSC)
instacron:UFSC
instname_str Universidade Federal de Santa Catarina (UFSC)
instacron_str UFSC
institution UFSC
reponame_str INTERthesis
collection INTERthesis
repository.name.fl_str_mv INTERthesis - Universidade Federal de Santa Catarina (UFSC)
repository.mail.fl_str_mv interthesis@gmail.com||interthesis@cfh.ufsc.br||cimbalista@uol.com.br
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