The strategies construction: a study case in the poultry sector

• Autor(a) principal: Alves, Ricardo César
• Data de Publicação: 2010
• Outros Autores: Lopes, Humberto Elias Garcia
• Tipo de documento: Artigo
• Idioma: por
• Título da fonte: Revista de Ciências da Administração
• Texto Completo: https://periodicos.ufsc.br/index.php/adm/article/view/2175-8077.2010v12n27p118

This paper aims to study the process of formulating strategies in a poultry sector company in the state of Minas Gerais. The objective was to verify if the company built its strategies deliberately - relying on the traditional conception of strategy - or in an emergent way, as a response to the movements of the environment. Methodologically, the research was qualitative in nature, with descriptive goal and supported by a case study in which eight managers of Alfa company were interviewed using a semi-structured guide. The content analysis of the interviews indicates that Alfa company, still has as standard formulating strategies like responses to the environment, despite the efforts to implement deliberated processes of construction. The plans and rational processes of building strategies, although they are considered of great importance by the interviewees, were not present in the company daily. That research results are relevant to the Administration area due to two reasons: The first one is to indicate thahe strategy - in the case of the investigated company - is made mainly based on reactions to the environment and not as a result of a rational process of analysis and definition. The second one is to indicate that the managers know the importance of these more rational processes of strategies elaboration, but that several factors prevent them from being applied in practice.