The contribution of the three social forces to the construction of agri-food markets

• Autor(a) principal: Moritz, Mariana Oliveira
• Data de Publicação: 2023
• Outros Autores: Birochi, Renê, Gonçalves Junior, Oswaldo
• Tipo de documento: Artigo
• Idioma: por
• Título da fonte: Revista de Ciências da Administração
• Texto Completo: https://periodicos.ufsc.br/index.php/adm/article/view/65226
• topic: Agri-food Markets; Family Farming; New Economic Sociology; Three Social Forces; Mercados Agroalimentarios; Agricultura familiar; Nueva Sociología Económica; Tres Fuerzas Sociales; Mercados Agroalimentares; Agricultura Familiar; Nova Sociologia Econômica; Três Forças Sociais

This article presents a theoretical discussion on the construction of markets under the influence of New Economic Sociology. We begin by pointing out the shortcomings of neoclassical economics in understanding this phenomenon. We highlight new research opportunities through the theoretical framework of Jens Beckert (2010), on the three social forces: social networks, institutions and cognitive structures. By way of illustration, some characteristics of the Brazilian markets for raw milk cheese will be discussed. Finally, we present a summary of this discussion, highlighting some identified controversies: the effects of institutionalizing the consumption of pasteurized milk cheese, generated by current phytosanitary rules; the presence of specific practices of niche markets, taste and distinction, with effects in raising the prices of the product; the adaptation of family farmers to the new standards, with the consequent exclusion of certain groups of farmers from the market; the insufficiency of the State as a regulator of divergent interests between family farmers and industrial producers.