Publication of Experimental Researches on Consumer Behavior: : an analysis of the Articles Presented at the ANPAD Events

Detalhes bibliográficos
Autor(a) principal: Alexandrina Domingues Pereira do Prado, Rejane
Data de Publicação: 2022
Outros Autores: Francisco Alcântara Fagundes, André, Luiz Lopes, Evandro, Araujo Carneiro da Cunha, Júlio
Tipo de documento: Artigo
Idioma: por
Título da fonte: Revista de Ciências da Administração
Texto Completo: https://periodicos.ufsc.br/index.php/adm/article/view/77669
Resumo: Given the importance of experimental researches in Applied Social Sciences, especially in the field of Consumer Behavior, and the relevance of the annals of both ANPAD Meeting (EnANPAD) and ANPAD Marketing Meeting (EMA) for research development and knowledge creation in this area, this study aimed to evaluate the publications on the theme ‘Experimental Researches on Consumer Behavior’ in the Marketing academic division at both events. The study is justified since it is important to analyze the Brazilian scientific production through clippings, to criticize and describe what is published, and examine the use of certain methodological practices. This research is characterized as bibliometric descriptive with a quantitative approach. The results indicate the evolution of experimental studies in Brazil when compared to results from previous surveys. However, there are still gaps to be filled. Thus, a proposal is presented for the enhancement of the experimental research on the field of consumer behavior.
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spelling Publication of Experimental Researches on Consumer Behavior: : an analysis of the Articles Presented at the ANPAD EventsA Publicação de Pesquisas Experimentais em Comportamento do Consumidor: Uma Análise dos Artigos Apresentados nos Eventos da ANPADEstudos experimentaisEstudo bibliométricoEMA EnanpadBibliometric StudyExperimental studiesEMAENANPADGiven the importance of experimental researches in Applied Social Sciences, especially in the field of Consumer Behavior, and the relevance of the annals of both ANPAD Meeting (EnANPAD) and ANPAD Marketing Meeting (EMA) for research development and knowledge creation in this area, this study aimed to evaluate the publications on the theme ‘Experimental Researches on Consumer Behavior’ in the Marketing academic division at both events. The study is justified since it is important to analyze the Brazilian scientific production through clippings, to criticize and describe what is published, and examine the use of certain methodological practices. This research is characterized as bibliometric descriptive with a quantitative approach. The results indicate the evolution of experimental studies in Brazil when compared to results from previous surveys. However, there are still gaps to be filled. Thus, a proposal is presented for the enhancement of the experimental research on the field of consumer behavior.Dada a importância das pesquisas experimentais nas Ciências Sociais Aplicadas, especialmente no campo do Comportamento do Consumidor, e a relevância dos anais do Encontro da ANPAD (EnANPAD) e do Encontro de  Marketing da ANPAD (EMA) para o desenvolvimento da pesquisa e criação do conhecimento nessa área, objetivou-se avaliar as publicações do tema ‘Pesquisas Experimentais em Comportamento do Consumidor’ da divisão acadêmica de Marketing dos dois eventos. O estudo se justifica, pois analisar a produção científica brasileira, por meio de recortes, é importante para criticar e descrever o que é publicado e examinar o uso de determinadas práticas metodológicas. A pesquisa caracteriza-se como bibliométrica descritiva com abordagem quantitativa. Os resultados indicam a evolução dos estudos experimentais no Brasil quando compara-se os resultados com levantamentos anteriores. Porém, ainda existem lacunas que devem ser preenchidas. Dessa forma, é apresentadada uma proposta para o avanço da pesquisa experimental no campo do comportamento do consumidor.Universidade Federal de Santa Catarina2022-10-03info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://periodicos.ufsc.br/index.php/adm/article/view/7766910.5007/2175-8077.2022.e77669Revista de Ciências da Administração; v. 24 n. 63 (2022): Revista de Ciências da Administração2175-80771516-3865reponame:Revista de Ciências da Administraçãoinstname:Universidade Federal de Santa Catarina (UFSC)instacron:UFSCporhttps://periodicos.ufsc.br/index.php/adm/article/view/77669/51736Alexandrina Domingues Pereira do Prado, RejaneFrancisco Alcântara Fagundes, AndréLuiz Lopes, EvandroAraujo Carneiro da Cunha, Júlioinfo:eu-repo/semantics/openAccess2022-10-03T14:03:43Zoai:periodicos.ufsc.br:article/77669Revistahttp://www.periodicos.ufsc.br/index.php/admPUBhttps://periodicos.ufsc.br/index.php/adm/oairevista@cse.ufsc.br||mfpcris@gmail.com||rca.cse@contato.ufsc.br2175-80771516-3865opendoar:2022-10-03T14:03:43Revista de Ciências da Administração - Universidade Federal de Santa Catarina (UFSC)false
dc.title.none.fl_str_mv Publication of Experimental Researches on Consumer Behavior: : an analysis of the Articles Presented at the ANPAD Events
A Publicação de Pesquisas Experimentais em Comportamento do Consumidor: Uma Análise dos Artigos Apresentados nos Eventos da ANPAD
title Publication of Experimental Researches on Consumer Behavior: : an analysis of the Articles Presented at the ANPAD Events
spellingShingle Publication of Experimental Researches on Consumer Behavior: : an analysis of the Articles Presented at the ANPAD Events
Alexandrina Domingues Pereira do Prado, Rejane
Estudos experimentais
Estudo bibliométrico
EMA
Enanpad
Bibliometric Study
Experimental studies
EMA
ENANPAD
title_short Publication of Experimental Researches on Consumer Behavior: : an analysis of the Articles Presented at the ANPAD Events
title_full Publication of Experimental Researches on Consumer Behavior: : an analysis of the Articles Presented at the ANPAD Events
title_fullStr Publication of Experimental Researches on Consumer Behavior: : an analysis of the Articles Presented at the ANPAD Events
title_full_unstemmed Publication of Experimental Researches on Consumer Behavior: : an analysis of the Articles Presented at the ANPAD Events
title_sort Publication of Experimental Researches on Consumer Behavior: : an analysis of the Articles Presented at the ANPAD Events
author Alexandrina Domingues Pereira do Prado, Rejane
author_facet Alexandrina Domingues Pereira do Prado, Rejane
Francisco Alcântara Fagundes, André
Luiz Lopes, Evandro
Araujo Carneiro da Cunha, Júlio
author_role author
author2 Francisco Alcântara Fagundes, André
Luiz Lopes, Evandro
Araujo Carneiro da Cunha, Júlio
author2_role author
author
author
dc.contributor.author.fl_str_mv Alexandrina Domingues Pereira do Prado, Rejane
Francisco Alcântara Fagundes, André
Luiz Lopes, Evandro
Araujo Carneiro da Cunha, Júlio
dc.subject.por.fl_str_mv Estudos experimentais
Estudo bibliométrico
EMA
Enanpad
Bibliometric Study
Experimental studies
EMA
ENANPAD
topic Estudos experimentais
Estudo bibliométrico
EMA
Enanpad
Bibliometric Study
Experimental studies
EMA
ENANPAD
description Given the importance of experimental researches in Applied Social Sciences, especially in the field of Consumer Behavior, and the relevance of the annals of both ANPAD Meeting (EnANPAD) and ANPAD Marketing Meeting (EMA) for research development and knowledge creation in this area, this study aimed to evaluate the publications on the theme ‘Experimental Researches on Consumer Behavior’ in the Marketing academic division at both events. The study is justified since it is important to analyze the Brazilian scientific production through clippings, to criticize and describe what is published, and examine the use of certain methodological practices. This research is characterized as bibliometric descriptive with a quantitative approach. The results indicate the evolution of experimental studies in Brazil when compared to results from previous surveys. However, there are still gaps to be filled. Thus, a proposal is presented for the enhancement of the experimental research on the field of consumer behavior.
publishDate 2022
dc.date.none.fl_str_mv 2022-10-03
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://periodicos.ufsc.br/index.php/adm/article/view/77669
10.5007/2175-8077.2022.e77669
url https://periodicos.ufsc.br/index.php/adm/article/view/77669
identifier_str_mv 10.5007/2175-8077.2022.e77669
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://periodicos.ufsc.br/index.php/adm/article/view/77669/51736
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidade Federal de Santa Catarina
publisher.none.fl_str_mv Universidade Federal de Santa Catarina
dc.source.none.fl_str_mv Revista de Ciências da Administração; v. 24 n. 63 (2022): Revista de Ciências da Administração
2175-8077
1516-3865
reponame:Revista de Ciências da Administração
instname:Universidade Federal de Santa Catarina (UFSC)
instacron:UFSC
instname_str Universidade Federal de Santa Catarina (UFSC)
instacron_str UFSC
institution UFSC
reponame_str Revista de Ciências da Administração
collection Revista de Ciências da Administração
repository.name.fl_str_mv Revista de Ciências da Administração - Universidade Federal de Santa Catarina (UFSC)
repository.mail.fl_str_mv revista@cse.ufsc.br||mfpcris@gmail.com||rca.cse@contato.ufsc.br
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