Consumer Behavior: evaluation of alternatives and search for information in the choice of higher education courses in Computer Science
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Data de Publicação: | 2012 |
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Tipo de documento: | Artigo |
Idioma: | por |
Título da fonte: | Revista de Ciências da Administração |
Texto Completo: | https://periodicos.ufsc.br/index.php/adm/article/view/2175-8077.2012v14n34p131 |
Resumo: | Computer Science is basis of many web systems, and is also responsible for a growing number of jobs and wealth creation. The aim of this study was to understand the consumer behavior (undergraduate students) decision making of Higher Education Institutions at the stages of information search and evaluation of alternatives. The sample consisted of 208 questionnaires collected through quantitative research. The Internet was the most used tool for the process of information search. In the evaluation of alternatives, the choice of course is related to professional factors, social elements, and personal convenience, and that the choice of Faculty is decided thought the evaluation of the value of the diploma in the market, brand reputation, quality of education, teachers and infrastructure. The article provides empirical evidence of consumer behavior, proposing an explanatory model about the choice of Higher Education Institutions and a hypothetical model the impact of student satisfaction in their behavioral intentions. |
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Consumer Behavior: evaluation of alternatives and search for information in the choice of higher education courses in Computer ScienceComportamento do Consumidor: avaliação de alternativas e busca de informação na escolha de cursos superiores em Ciência da ComputaçãoComputer Science is basis of many web systems, and is also responsible for a growing number of jobs and wealth creation. The aim of this study was to understand the consumer behavior (undergraduate students) decision making of Higher Education Institutions at the stages of information search and evaluation of alternatives. The sample consisted of 208 questionnaires collected through quantitative research. The Internet was the most used tool for the process of information search. In the evaluation of alternatives, the choice of course is related to professional factors, social elements, and personal convenience, and that the choice of Faculty is decided thought the evaluation of the value of the diploma in the market, brand reputation, quality of education, teachers and infrastructure. The article provides empirical evidence of consumer behavior, proposing an explanatory model about the choice of Higher Education Institutions and a hypothetical model the impact of student satisfaction in their behavioral intentions.A computação, além de ser base dos diversos sistemas web, é responsável por um número crescente de empregos e pela geração de riqueza. O objetivo deste trabalho é avaliar o comportamento do consumidor (alunos de graduação) na escolha do curso de Ciência da Computação nas fases de busca de informação e avaliação das alternativas. A amostra contou com 208 questionários por meio de pesquisa quantitativa. A internet foi a ferramenta mais utilizada no processo de busca de informação. Na avaliação das alternativas, a escolha do curso está relacionada a fatores profissionais, sociais, pessoais e de conveniência, e que, para escolha da IES, pesam o valor do diploma no mercado, a marca e reputação, a qualidade de ensino, os professores e a infraestrutura. Para a academia, o artigo provê evidências empíricas do comportamento do consumidor, propondo um modelo explicativo de escolha de IES e um modelo hipotético de impacto da satisfação do aluno em suas intenções comportamentais.Universidade Federal de Santa Catarina2012-10-16info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionpesquisa de campoapplication/pdfhttps://periodicos.ufsc.br/index.php/adm/article/view/2175-8077.2012v14n34p13110.5007/2175-8077.2012v14n34p131Revista de Ciências da Administração; v. 14, n. 34, dezembro 2012; 131-1542175-80771516-3865reponame:Revista de Ciências da Administraçãoinstname:Universidade Federal de Santa Catarina (UFSC)instacron:UFSCporhttps://periodicos.ufsc.br/index.php/adm/article/view/2175-8077.2012v14n34p131/23432Silva Kalil, Érica FernandaFilho, Cid Gonçalvesinfo:eu-repo/semantics/openAccess2022-11-21T14:12:54Zoai:periodicos.ufsc.br:article/20832Revistahttp://www.periodicos.ufsc.br/index.php/admPUBhttps://periodicos.ufsc.br/index.php/adm/oairevista@cse.ufsc.br||mfpcris@gmail.com||rca.cse@contato.ufsc.br2175-80771516-3865opendoar:2022-11-21T14:12:54Revista de Ciências da Administração - Universidade Federal de Santa Catarina (UFSC)false |
dc.title.none.fl_str_mv |
Consumer Behavior: evaluation of alternatives and search for information in the choice of higher education courses in Computer Science Comportamento do Consumidor: avaliação de alternativas e busca de informação na escolha de cursos superiores em Ciência da Computação |
title |
Consumer Behavior: evaluation of alternatives and search for information in the choice of higher education courses in Computer Science |
spellingShingle |
Consumer Behavior: evaluation of alternatives and search for information in the choice of higher education courses in Computer Science Silva Kalil, Érica Fernanda |
title_short |
Consumer Behavior: evaluation of alternatives and search for information in the choice of higher education courses in Computer Science |
title_full |
Consumer Behavior: evaluation of alternatives and search for information in the choice of higher education courses in Computer Science |
title_fullStr |
Consumer Behavior: evaluation of alternatives and search for information in the choice of higher education courses in Computer Science |
title_full_unstemmed |
Consumer Behavior: evaluation of alternatives and search for information in the choice of higher education courses in Computer Science |
title_sort |
Consumer Behavior: evaluation of alternatives and search for information in the choice of higher education courses in Computer Science |
author |
Silva Kalil, Érica Fernanda |
author_facet |
Silva Kalil, Érica Fernanda Filho, Cid Gonçalves |
author_role |
author |
author2 |
Filho, Cid Gonçalves |
author2_role |
author |
dc.contributor.author.fl_str_mv |
Silva Kalil, Érica Fernanda Filho, Cid Gonçalves |
description |
Computer Science is basis of many web systems, and is also responsible for a growing number of jobs and wealth creation. The aim of this study was to understand the consumer behavior (undergraduate students) decision making of Higher Education Institutions at the stages of information search and evaluation of alternatives. The sample consisted of 208 questionnaires collected through quantitative research. The Internet was the most used tool for the process of information search. In the evaluation of alternatives, the choice of course is related to professional factors, social elements, and personal convenience, and that the choice of Faculty is decided thought the evaluation of the value of the diploma in the market, brand reputation, quality of education, teachers and infrastructure. The article provides empirical evidence of consumer behavior, proposing an explanatory model about the choice of Higher Education Institutions and a hypothetical model the impact of student satisfaction in their behavioral intentions. |
publishDate |
2012 |
dc.date.none.fl_str_mv |
2012-10-16 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion pesquisa de campo |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://periodicos.ufsc.br/index.php/adm/article/view/2175-8077.2012v14n34p131 10.5007/2175-8077.2012v14n34p131 |
url |
https://periodicos.ufsc.br/index.php/adm/article/view/2175-8077.2012v14n34p131 |
identifier_str_mv |
10.5007/2175-8077.2012v14n34p131 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.relation.none.fl_str_mv |
https://periodicos.ufsc.br/index.php/adm/article/view/2175-8077.2012v14n34p131/23432 |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Universidade Federal de Santa Catarina |
publisher.none.fl_str_mv |
Universidade Federal de Santa Catarina |
dc.source.none.fl_str_mv |
Revista de Ciências da Administração; v. 14, n. 34, dezembro 2012; 131-154 2175-8077 1516-3865 reponame:Revista de Ciências da Administração instname:Universidade Federal de Santa Catarina (UFSC) instacron:UFSC |
instname_str |
Universidade Federal de Santa Catarina (UFSC) |
instacron_str |
UFSC |
institution |
UFSC |
reponame_str |
Revista de Ciências da Administração |
collection |
Revista de Ciências da Administração |
repository.name.fl_str_mv |
Revista de Ciências da Administração - Universidade Federal de Santa Catarina (UFSC) |
repository.mail.fl_str_mv |
revista@cse.ufsc.br||mfpcris@gmail.com||rca.cse@contato.ufsc.br |
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1789435141730336768 |