“No more alone!” - Changes in purchase decision process of first-time pregnant
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Data de Publicação: | 2012 |
Outros Autores: | , , |
Tipo de documento: | Artigo |
Idioma: | por |
Título da fonte: | Revista de Ciências da Administração |
Texto Completo: | https://periodicos.ufsc.br/index.php/adm/article/view/2175-8077.2012v14n32p107 |
Resumo: | DOI: http://dx.doi.org/10.5007/2175-8077.2012v14n32p107The lack of academic studies in management that focus on the behavior of women as consumers during the gestation period motivated the preparation of this search. Was established as object of research identifying the main changesin the process of making purchasing decisions of women during the first pregnancy, focusing on changes relating to the purchase of items for personal use of pregnant women. To achieve the objective of the research interviews were conducted semi-structured in-depth with 72 first-time pregnant women, with at least four months of pregnancy in places in the South Zone of Rio de Janeiro. The results show that there are many changes occurring in the process of decision making of women during pregnancy. As for what to buy, in general, the priority shall be what the baby needs. The concern with seeking a healthy diet grows, the physical activity is enhanced and the consumption of cosmetic creams. However, the use of clothing is reduced. The time and effort expended by pregnancies in the search for information and evaluation of alternatives are higher than before pregnancy. One of the interviewees was expecting a baby with disabilities and some points raised by it were peculiar. |
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“No more alone!” - Changes in purchase decision process of first-time pregnant“Não estou mais sozinha!”: mudanças no processo de decisão de compra de consumidoras primigrávidasDOI: http://dx.doi.org/10.5007/2175-8077.2012v14n32p107The lack of academic studies in management that focus on the behavior of women as consumers during the gestation period motivated the preparation of this search. Was established as object of research identifying the main changesin the process of making purchasing decisions of women during the first pregnancy, focusing on changes relating to the purchase of items for personal use of pregnant women. To achieve the objective of the research interviews were conducted semi-structured in-depth with 72 first-time pregnant women, with at least four months of pregnancy in places in the South Zone of Rio de Janeiro. The results show that there are many changes occurring in the process of decision making of women during pregnancy. As for what to buy, in general, the priority shall be what the baby needs. The concern with seeking a healthy diet grows, the physical activity is enhanced and the consumption of cosmetic creams. However, the use of clothing is reduced. The time and effort expended by pregnancies in the search for information and evaluation of alternatives are higher than before pregnancy. One of the interviewees was expecting a baby with disabilities and some points raised by it were peculiar.A escassez de estudos em administração que tenham como foco o comportamento da mulher como consumidora durante o período de gestação motivou a elaboração da pesquisa. Estabeleceu-se como objetivo de pesquisa identificar as principais mudanças no processo de tomada de decisão de compra de mulheres durante a primeira gravidez, com foco nas mudanças relativas à compra de itens de uso pessoal das grávidas. Para atingir o objetivo foram realizadas entrevistas semiestruturadas em profundidade com 72 gestantes de primeira viagem (primigrávidas), com pelo menos quatro meses de gravidez, em locais na Zona Sul do Rio de Janeiro. Os resultados mostram que são muitas as mudanças que ocorrem no processo de tomada de decisão durante a gestação. Quanto ao que comprar, de modo geral, a prioridade passa a ser aquilo de que o bebê precisa. A preocupação em buscar uma alimentação saudável cresce; a prática de atividades físicas é intensificada, bem como o consumo de cremes estéticos. Em contrapartida, o consumo de roupas é menor. O tempo despendido na busca por informações e avaliação de alternativas são maiores do que antes da gravidez. Uma das entrevistadas estava grávida de um bebê com deficiência e alguns pontos levantados por ela foram peculiares.Universidade Federal de Santa Catarina2012-04-26info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionEntrevista; Pesquisa Qualitativaapplication/pdfhttps://periodicos.ufsc.br/index.php/adm/article/view/2175-8077.2012v14n32p10710.5007/2175-8077.2012v14n32p107Revista de Ciências da Administração; V. 14, n. 32, abril de 2012; 107-1232175-80771516-3865reponame:Revista de Ciências da Administraçãoinstname:Universidade Federal de Santa Catarina (UFSC)instacron:UFSCporhttps://periodicos.ufsc.br/index.php/adm/article/view/2175-8077.2012v14n32p107/21705de Faria, Marina DiasChauvel, Marie AgnesGaia, PatriciaHallak, Rodrigoinfo:eu-repo/semantics/openAccess2022-11-21T14:12:52Zoai:periodicos.ufsc.br:article/14428Revistahttp://www.periodicos.ufsc.br/index.php/admPUBhttps://periodicos.ufsc.br/index.php/adm/oairevista@cse.ufsc.br||mfpcris@gmail.com||rca.cse@contato.ufsc.br2175-80771516-3865opendoar:2022-11-21T14:12:52Revista de Ciências da Administração - Universidade Federal de Santa Catarina (UFSC)false |
dc.title.none.fl_str_mv |
“No more alone!” - Changes in purchase decision process of first-time pregnant “Não estou mais sozinha!”: mudanças no processo de decisão de compra de consumidoras primigrávidas |
title |
“No more alone!” - Changes in purchase decision process of first-time pregnant |
spellingShingle |
“No more alone!” - Changes in purchase decision process of first-time pregnant de Faria, Marina Dias |
title_short |
“No more alone!” - Changes in purchase decision process of first-time pregnant |
title_full |
“No more alone!” - Changes in purchase decision process of first-time pregnant |
title_fullStr |
“No more alone!” - Changes in purchase decision process of first-time pregnant |
title_full_unstemmed |
“No more alone!” - Changes in purchase decision process of first-time pregnant |
title_sort |
“No more alone!” - Changes in purchase decision process of first-time pregnant |
author |
de Faria, Marina Dias |
author_facet |
de Faria, Marina Dias Chauvel, Marie Agnes Gaia, Patricia Hallak, Rodrigo |
author_role |
author |
author2 |
Chauvel, Marie Agnes Gaia, Patricia Hallak, Rodrigo |
author2_role |
author author author |
dc.contributor.author.fl_str_mv |
de Faria, Marina Dias Chauvel, Marie Agnes Gaia, Patricia Hallak, Rodrigo |
description |
DOI: http://dx.doi.org/10.5007/2175-8077.2012v14n32p107The lack of academic studies in management that focus on the behavior of women as consumers during the gestation period motivated the preparation of this search. Was established as object of research identifying the main changesin the process of making purchasing decisions of women during the first pregnancy, focusing on changes relating to the purchase of items for personal use of pregnant women. To achieve the objective of the research interviews were conducted semi-structured in-depth with 72 first-time pregnant women, with at least four months of pregnancy in places in the South Zone of Rio de Janeiro. The results show that there are many changes occurring in the process of decision making of women during pregnancy. As for what to buy, in general, the priority shall be what the baby needs. The concern with seeking a healthy diet grows, the physical activity is enhanced and the consumption of cosmetic creams. However, the use of clothing is reduced. The time and effort expended by pregnancies in the search for information and evaluation of alternatives are higher than before pregnancy. One of the interviewees was expecting a baby with disabilities and some points raised by it were peculiar. |
publishDate |
2012 |
dc.date.none.fl_str_mv |
2012-04-26 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Entrevista; Pesquisa Qualitativa |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://periodicos.ufsc.br/index.php/adm/article/view/2175-8077.2012v14n32p107 10.5007/2175-8077.2012v14n32p107 |
url |
https://periodicos.ufsc.br/index.php/adm/article/view/2175-8077.2012v14n32p107 |
identifier_str_mv |
10.5007/2175-8077.2012v14n32p107 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.relation.none.fl_str_mv |
https://periodicos.ufsc.br/index.php/adm/article/view/2175-8077.2012v14n32p107/21705 |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Universidade Federal de Santa Catarina |
publisher.none.fl_str_mv |
Universidade Federal de Santa Catarina |
dc.source.none.fl_str_mv |
Revista de Ciências da Administração; V. 14, n. 32, abril de 2012; 107-123 2175-8077 1516-3865 reponame:Revista de Ciências da Administração instname:Universidade Federal de Santa Catarina (UFSC) instacron:UFSC |
instname_str |
Universidade Federal de Santa Catarina (UFSC) |
instacron_str |
UFSC |
institution |
UFSC |
reponame_str |
Revista de Ciências da Administração |
collection |
Revista de Ciências da Administração |
repository.name.fl_str_mv |
Revista de Ciências da Administração - Universidade Federal de Santa Catarina (UFSC) |
repository.mail.fl_str_mv |
revista@cse.ufsc.br||mfpcris@gmail.com||rca.cse@contato.ufsc.br |
_version_ |
1789435141344460800 |