Social Networks as Information Source for the Purchase Decision Process
Autor(a) principal: | |
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Data de Publicação: | 2014 |
Outros Autores: | , |
Tipo de documento: | Artigo |
Idioma: | eng por |
Título da fonte: | Future Studies Research Journal: Trends and Strategies |
Texto Completo: | https://www.revistafuture.org/FSRJ/article/view/153 |
Resumo: | The social networks have caused changes in the consumption habits and in the ways of relationship among companies and consumers, emerging a more demanding and informed consumer. In this paper it is aimed to assess the social networks as a source of information for the purchase of goods or services. In the study it was applied a research of exploratory nature through the survey method, conducted through personal interviews using a questionnaire with closed-ended questions. The sample of non-probabilistic type was comprised of 200 individuals from a higher education institution of São Paulo State hinterland. The survey data were analyzed descriptively. Overall, the results showed the use of social networks as a source of information search, in which the main motive is the practicality. The results corroborate the studies of Kotler and Keller (2006) when they state that the consumer seeks information on social networks to help him in the purchase, as Edelman and Hirshberg (2006) when approaching the user confidence in their friends’ opinion. For future works it is recommended to check what strategies and in what ways the companies could work in order to provide more detailed data to Internet users, aiming to support them in the decision |
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Social Networks as Information Source for the Purchase Decision ProcessA Rede Social como Fonte de Informação para o Processo de Decisão de CompraPurchase decision process. Information Research. Social Networks.Processo de decisão de compra. Busca de informação. Redes sociais.The social networks have caused changes in the consumption habits and in the ways of relationship among companies and consumers, emerging a more demanding and informed consumer. In this paper it is aimed to assess the social networks as a source of information for the purchase of goods or services. In the study it was applied a research of exploratory nature through the survey method, conducted through personal interviews using a questionnaire with closed-ended questions. The sample of non-probabilistic type was comprised of 200 individuals from a higher education institution of São Paulo State hinterland. The survey data were analyzed descriptively. Overall, the results showed the use of social networks as a source of information search, in which the main motive is the practicality. The results corroborate the studies of Kotler and Keller (2006) when they state that the consumer seeks information on social networks to help him in the purchase, as Edelman and Hirshberg (2006) when approaching the user confidence in their friends’ opinion. For future works it is recommended to check what strategies and in what ways the companies could work in order to provide more detailed data to Internet users, aiming to support them in the decisionAs redes sociais têm provocado mudanças nos hábitos de consumo e nas formas de relacionamento entre empresas e consumidores, das quais emerge um consumidor mais exigente e informado. Neste trabalho objetiva-se avaliar as redes sociais como fonte de informação para a compra de bens ou serviços. No estudo, foi aplicada uma pesquisa de natureza exploratória por meio do método survey, ou levantamento, realizada por meio de entrevistas pessoais com aplicação de questionário estruturado com perguntas fechadas. A amostra do tipo não probabilística foi composta por 200 indivíduos de uma instituição de ensino superior do interior paulista. Os dados da pesquisa foram analisados de forma descritiva. De modo geral, os resultados apontaram o uso das redes sociais como fonte de busca de informações, cujo principal motivo é a praticidade. Os resultados corroboram os estudos de Kotler e Keller, quando afirmam que o consumidor busca informação nas redes sociais para subsidiar a compra, assim como Edelman e Hirshberg, quando abordam a confiança dos usuários na opinião de amigos. Para trabalhos futuros, recomenda-se verificar quais estratégias e de que forma as empresas poderiam atuar para fornecer dados mais detalhados aos internautas, visando apoiá-los no processo decisório, especialmente na busca de informações.Future Studies Research Journal: Trends and Strategies2014-12-30info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionPeer-reviewed Articleapplication/pdfapplication/pdfhttps://www.revistafuture.org/FSRJ/article/view/15310.24023/FutureJournal/2175-5825/2014.v6i2.153Future Studies Research Journal: Trends and Strategies; Vol. 6 No. 2 (2014): Future Studies Research Journal; 30-47Future Studies Research Journal: Trends and Strategies [FSRJ]; v. 6 n. 2 (2014): Future Studies Research Journal; 30-472175-5825reponame:Future Studies Research Journal: Trends and Strategiesinstname:Fundação Instituto de Administração (FIA)instacron:FIAengporhttps://www.revistafuture.org/FSRJ/article/view/153/281https://www.revistafuture.org/FSRJ/article/view/153/270Copyright (c) 2014 Future Studies Research Journal: Trends and Strategiesinfo:eu-repo/semantics/openAccessNascimento, Camila LeoniJimenez, Graziela GrassiCampomar, Marcos Cortez2015-06-16T15:34:45Zoai:ojs.future.emnuvens.com.br:article/153Revistahttps://www.revistafuture.org/FSRJ/oai2175-58252175-5825opendoar:2015-06-16T15:34:45Future Studies Research Journal: Trends and Strategies - Fundação Instituto de Administração (FIA)false |
dc.title.none.fl_str_mv |
Social Networks as Information Source for the Purchase Decision Process A Rede Social como Fonte de Informação para o Processo de Decisão de Compra |
title |
Social Networks as Information Source for the Purchase Decision Process |
spellingShingle |
Social Networks as Information Source for the Purchase Decision Process Nascimento, Camila Leoni Purchase decision process. Information Research. Social Networks. Processo de decisão de compra. Busca de informação. Redes sociais. |
title_short |
Social Networks as Information Source for the Purchase Decision Process |
title_full |
Social Networks as Information Source for the Purchase Decision Process |
title_fullStr |
Social Networks as Information Source for the Purchase Decision Process |
title_full_unstemmed |
Social Networks as Information Source for the Purchase Decision Process |
title_sort |
Social Networks as Information Source for the Purchase Decision Process |
author |
Nascimento, Camila Leoni |
author_facet |
Nascimento, Camila Leoni Jimenez, Graziela Grassi Campomar, Marcos Cortez |
author_role |
author |
author2 |
Jimenez, Graziela Grassi Campomar, Marcos Cortez |
author2_role |
author author |
dc.contributor.author.fl_str_mv |
Nascimento, Camila Leoni Jimenez, Graziela Grassi Campomar, Marcos Cortez |
dc.subject.por.fl_str_mv |
Purchase decision process. Information Research. Social Networks. Processo de decisão de compra. Busca de informação. Redes sociais. |
topic |
Purchase decision process. Information Research. Social Networks. Processo de decisão de compra. Busca de informação. Redes sociais. |
description |
The social networks have caused changes in the consumption habits and in the ways of relationship among companies and consumers, emerging a more demanding and informed consumer. In this paper it is aimed to assess the social networks as a source of information for the purchase of goods or services. In the study it was applied a research of exploratory nature through the survey method, conducted through personal interviews using a questionnaire with closed-ended questions. The sample of non-probabilistic type was comprised of 200 individuals from a higher education institution of São Paulo State hinterland. The survey data were analyzed descriptively. Overall, the results showed the use of social networks as a source of information search, in which the main motive is the practicality. The results corroborate the studies of Kotler and Keller (2006) when they state that the consumer seeks information on social networks to help him in the purchase, as Edelman and Hirshberg (2006) when approaching the user confidence in their friends’ opinion. For future works it is recommended to check what strategies and in what ways the companies could work in order to provide more detailed data to Internet users, aiming to support them in the decision |
publishDate |
2014 |
dc.date.none.fl_str_mv |
2014-12-30 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Peer-reviewed Article |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://www.revistafuture.org/FSRJ/article/view/153 10.24023/FutureJournal/2175-5825/2014.v6i2.153 |
url |
https://www.revistafuture.org/FSRJ/article/view/153 |
identifier_str_mv |
10.24023/FutureJournal/2175-5825/2014.v6i2.153 |
dc.language.iso.fl_str_mv |
eng por |
language |
eng por |
dc.relation.none.fl_str_mv |
https://www.revistafuture.org/FSRJ/article/view/153/281 https://www.revistafuture.org/FSRJ/article/view/153/270 |
dc.rights.driver.fl_str_mv |
Copyright (c) 2014 Future Studies Research Journal: Trends and Strategies info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Copyright (c) 2014 Future Studies Research Journal: Trends and Strategies |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf application/pdf |
dc.publisher.none.fl_str_mv |
Future Studies Research Journal: Trends and Strategies |
publisher.none.fl_str_mv |
Future Studies Research Journal: Trends and Strategies |
dc.source.none.fl_str_mv |
Future Studies Research Journal: Trends and Strategies; Vol. 6 No. 2 (2014): Future Studies Research Journal; 30-47 Future Studies Research Journal: Trends and Strategies [FSRJ]; v. 6 n. 2 (2014): Future Studies Research Journal; 30-47 2175-5825 reponame:Future Studies Research Journal: Trends and Strategies instname:Fundação Instituto de Administração (FIA) instacron:FIA |
instname_str |
Fundação Instituto de Administração (FIA) |
instacron_str |
FIA |
institution |
FIA |
reponame_str |
Future Studies Research Journal: Trends and Strategies |
collection |
Future Studies Research Journal: Trends and Strategies |
repository.name.fl_str_mv |
Future Studies Research Journal: Trends and Strategies - Fundação Instituto de Administração (FIA) |
repository.mail.fl_str_mv |
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1808843616922107904 |