Innovation, market orientation and performance in the local embryonic productive arrangement of clothing in Londrina/PR

Detalhes bibliográficos
Autor(a) principal: Galão, Fabiano Palhares
Data de Publicação: 2009
Outros Autores: Gabardo Da Camara, Marcia Regina
Tipo de documento: Artigo
Idioma: por
Título da fonte: Revista de Ciências da Administração
Texto Completo: https://periodicos.ufsc.br/index.php/adm/article/view/2175-8077.2009v11n23p87
Resumo: This research analyzes the impact on both the innovation and market orientation related to the companies’ performance of the local productive arrangement of clothing in Londrina. It identifies the rank of market orientation through the Markor scale, elaborated by Kohli, Jaworski and Kumar (1993) and the product innovation implementation, process and organizational innovations. The chosen method is the survey, involving a sample of 62 companies, and to proceed with the data analysis we use the coefficient of correlation of Pearson and the Clusters Analysis. The main results are: a) the companies are highly market oriented; b) the innovative behavior of the arrangement is low; c) the launching of new products has been the most innovative practice used by the companies; d) the market orientation and innovation contribute to the income growth and to the return of investment of the clothing industries in Londrina.
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spelling Innovation, market orientation and performance in the local embryonic productive arrangement of clothing in Londrina/PRInovação e orientação para o mercado e desempenho no arranjo produtivo local embrionário do vestuário de Londrina/PRThis research analyzes the impact on both the innovation and market orientation related to the companies’ performance of the local productive arrangement of clothing in Londrina. It identifies the rank of market orientation through the Markor scale, elaborated by Kohli, Jaworski and Kumar (1993) and the product innovation implementation, process and organizational innovations. The chosen method is the survey, involving a sample of 62 companies, and to proceed with the data analysis we use the coefficient of correlation of Pearson and the Clusters Analysis. The main results are: a) the companies are highly market oriented; b) the innovative behavior of the arrangement is low; c) the launching of new products has been the most innovative practice used by the companies; d) the market orientation and innovation contribute to the income growth and to the return of investment of the clothing industries in Londrina.A pesquisa analisa o impacto da inovação e da orientação para o mercado sobre o desempenho das empresas do arranjo produtivo local do vestuário de Londrina. Identifica o grau de orientação para o mercado através da escala Markor, segundo Kohli, Jaworski e Kumar (1993), e a implementação de inovações de produto, processos e inovações organizacionais. O método escolhido é o survey, envolvendo uma amostra de 62 empresas, e foram utilizados o coeficiente de correlação de Pearson e a análise de Clusters. Conclui-se que: a) as empresas são altamente orientadas para o mercado; b) o comportamento inovador do arranjo é baixo; c) o lançamento de novos produtos é a prática inovadora mais utilizada pelas empresas; e d) a orientação para o mercado e a inovação contribuem para o crescimento do faturamento e para o retorno do investimento das indústrias do vestuário de Londrina.Universidade Federal de Santa Catarina2009-01-01info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://periodicos.ufsc.br/index.php/adm/article/view/2175-8077.2009v11n23p8710.5007/2175-8077.2009v11n23p87Revista de Ciências da Administração; V. 11, n. 23, janeiro/abril de 2009; 87-1122175-80771516-3865reponame:Revista de Ciências da Administraçãoinstname:Universidade Federal de Santa Catarina (UFSC)instacron:UFSCporhttps://periodicos.ufsc.br/index.php/adm/article/view/2175-8077.2009v11n23p87/12637Galão, Fabiano PalharesGabardo Da Camara, Marcia Reginainfo:eu-repo/semantics/openAccess2022-11-21T14:12:52Zoai:periodicos.ufsc.br:article/11342Revistahttp://www.periodicos.ufsc.br/index.php/admPUBhttps://periodicos.ufsc.br/index.php/adm/oairevista@cse.ufsc.br||mfpcris@gmail.com||rca.cse@contato.ufsc.br2175-80771516-3865opendoar:2022-11-21T14:12:52Revista de Ciências da Administração - Universidade Federal de Santa Catarina (UFSC)false
dc.title.none.fl_str_mv Innovation, market orientation and performance in the local embryonic productive arrangement of clothing in Londrina/PR
Inovação e orientação para o mercado e desempenho no arranjo produtivo local embrionário do vestuário de Londrina/PR
title Innovation, market orientation and performance in the local embryonic productive arrangement of clothing in Londrina/PR
spellingShingle Innovation, market orientation and performance in the local embryonic productive arrangement of clothing in Londrina/PR
Galão, Fabiano Palhares
title_short Innovation, market orientation and performance in the local embryonic productive arrangement of clothing in Londrina/PR
title_full Innovation, market orientation and performance in the local embryonic productive arrangement of clothing in Londrina/PR
title_fullStr Innovation, market orientation and performance in the local embryonic productive arrangement of clothing in Londrina/PR
title_full_unstemmed Innovation, market orientation and performance in the local embryonic productive arrangement of clothing in Londrina/PR
title_sort Innovation, market orientation and performance in the local embryonic productive arrangement of clothing in Londrina/PR
author Galão, Fabiano Palhares
author_facet Galão, Fabiano Palhares
Gabardo Da Camara, Marcia Regina
author_role author
author2 Gabardo Da Camara, Marcia Regina
author2_role author
dc.contributor.author.fl_str_mv Galão, Fabiano Palhares
Gabardo Da Camara, Marcia Regina
description This research analyzes the impact on both the innovation and market orientation related to the companies’ performance of the local productive arrangement of clothing in Londrina. It identifies the rank of market orientation through the Markor scale, elaborated by Kohli, Jaworski and Kumar (1993) and the product innovation implementation, process and organizational innovations. The chosen method is the survey, involving a sample of 62 companies, and to proceed with the data analysis we use the coefficient of correlation of Pearson and the Clusters Analysis. The main results are: a) the companies are highly market oriented; b) the innovative behavior of the arrangement is low; c) the launching of new products has been the most innovative practice used by the companies; d) the market orientation and innovation contribute to the income growth and to the return of investment of the clothing industries in Londrina.
publishDate 2009
dc.date.none.fl_str_mv 2009-01-01
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
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dc.identifier.uri.fl_str_mv https://periodicos.ufsc.br/index.php/adm/article/view/2175-8077.2009v11n23p87
10.5007/2175-8077.2009v11n23p87
url https://periodicos.ufsc.br/index.php/adm/article/view/2175-8077.2009v11n23p87
identifier_str_mv 10.5007/2175-8077.2009v11n23p87
dc.language.iso.fl_str_mv por
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dc.relation.none.fl_str_mv https://periodicos.ufsc.br/index.php/adm/article/view/2175-8077.2009v11n23p87/12637
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidade Federal de Santa Catarina
publisher.none.fl_str_mv Universidade Federal de Santa Catarina
dc.source.none.fl_str_mv Revista de Ciências da Administração; V. 11, n. 23, janeiro/abril de 2009; 87-112
2175-8077
1516-3865
reponame:Revista de Ciências da Administração
instname:Universidade Federal de Santa Catarina (UFSC)
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instname_str Universidade Federal de Santa Catarina (UFSC)
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reponame_str Revista de Ciências da Administração
collection Revista de Ciências da Administração
repository.name.fl_str_mv Revista de Ciências da Administração - Universidade Federal de Santa Catarina (UFSC)
repository.mail.fl_str_mv revista@cse.ufsc.br||mfpcris@gmail.com||rca.cse@contato.ufsc.br
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