Scientific Research Criticizing Stereotyped Advertising: a historical search in marketing and advertising publications (1971-2018)
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Data de Publicação: | 2019 |
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Tipo de documento: | Artigo |
Idioma: | por |
Título da fonte: | Revista de Ciências da Administração |
Texto Completo: | https://periodicos.ufsc.br/index.php/adm/article/view/2175-8077.2019V21n53p160 |
Resumo: | Commercial advertising exists to promote exchanges. Thus, on a recurring basis, it uses stereotyping to achieve success. This text seeks to examine how critical theory has been approached in the marketing and advertising literature, well identifies the existence of a critical current in these areas. A search was made to evaluate the dissemination of knowledge within a given field of study, from a window between the years 1971 and 2018. It was verified that there are critical publications in prestigious journals in the areas of marketing and advertising; there is an expressive presence of researchers conducting studies related to this field of study and the subject is emerging (interest is growing among researchers). The study contributes to the adoption of ethical practices by academics and marketing and advertising professionals. It suggests the existence of a critical eye, which has reproved abuses throughout the history of world advertising. |
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Scientific Research Criticizing Stereotyped Advertising: a historical search in marketing and advertising publications (1971-2018)A pesquisa Científica que Critica a Publicidade Estereotipada: uma busca histórica nas publicações em marketing e publicidade (1971-2018)Commercial advertising exists to promote exchanges. Thus, on a recurring basis, it uses stereotyping to achieve success. This text seeks to examine how critical theory has been approached in the marketing and advertising literature, well identifies the existence of a critical current in these areas. A search was made to evaluate the dissemination of knowledge within a given field of study, from a window between the years 1971 and 2018. It was verified that there are critical publications in prestigious journals in the areas of marketing and advertising; there is an expressive presence of researchers conducting studies related to this field of study and the subject is emerging (interest is growing among researchers). The study contributes to the adoption of ethical practices by academics and marketing and advertising professionals. It suggests the existence of a critical eye, which has reproved abuses throughout the history of world advertising.Este artigo fornece uma revisão abrangente e sistemática da literatura crítica da publicidade comercial. Foi realizado um estudo bibliométrico, a fim de mapear a temática pensamento crítico na grande área da publicidade comercial e marketing`. As bases consultadas - ‘Periódicos Capes’, `Google Scholar’, ‘Scopus’ e ‘Direct Science’- indicaram que há disseminação do pensamento crítico no campo da publicidade comercial, janela entre os anos 1971 e 2018. Constatou-se que há publicações críticas em periódicos prestigiados nas áreas de marketing e publicidade; há presença expressiva de pesquisadores realizando estudos relacionados a este campo de estudo e o tema se apresenta oportuno (o interesse é crescente entre os pesquisadores). Conclui-se sugerindo uma agenda de pesquisas futuras que investiguem outras bases de dados e pensamento em outras áreas da comunicação.Universidade Federal de Santa Catarina2019-04-12info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionPensamento Críticoapplication/pdfhttps://periodicos.ufsc.br/index.php/adm/article/view/2175-8077.2019V21n53p16010.5007/2175-8077.2019V21n53p160Revista de Ciências da Administração; V.21 N.53 Abril de 2019; 160-1762175-80771516-3865reponame:Revista de Ciências da Administraçãoinstname:Universidade Federal de Santa Catarina (UFSC)instacron:UFSCporhttps://periodicos.ufsc.br/index.php/adm/article/view/2175-8077.2019V21n53p160/pdfCopyright (c) 2019 Revista de Ciências da Administraçãoinfo:eu-repo/semantics/openAccessBevilacqua, SolonMedeiros, Cintia Rodrigues de Oliveira2020-08-07T10:30:29Zoai:periodicos.ufsc.br:article/59907Revistahttp://www.periodicos.ufsc.br/index.php/admPUBhttps://periodicos.ufsc.br/index.php/adm/oairevista@cse.ufsc.br||mfpcris@gmail.com||rca.cse@contato.ufsc.br2175-80771516-3865opendoar:2020-08-07T10:30:29Revista de Ciências da Administração - Universidade Federal de Santa Catarina (UFSC)false |
dc.title.none.fl_str_mv |
Scientific Research Criticizing Stereotyped Advertising: a historical search in marketing and advertising publications (1971-2018) A pesquisa Científica que Critica a Publicidade Estereotipada: uma busca histórica nas publicações em marketing e publicidade (1971-2018) |
title |
Scientific Research Criticizing Stereotyped Advertising: a historical search in marketing and advertising publications (1971-2018) |
spellingShingle |
Scientific Research Criticizing Stereotyped Advertising: a historical search in marketing and advertising publications (1971-2018) Bevilacqua, Solon |
title_short |
Scientific Research Criticizing Stereotyped Advertising: a historical search in marketing and advertising publications (1971-2018) |
title_full |
Scientific Research Criticizing Stereotyped Advertising: a historical search in marketing and advertising publications (1971-2018) |
title_fullStr |
Scientific Research Criticizing Stereotyped Advertising: a historical search in marketing and advertising publications (1971-2018) |
title_full_unstemmed |
Scientific Research Criticizing Stereotyped Advertising: a historical search in marketing and advertising publications (1971-2018) |
title_sort |
Scientific Research Criticizing Stereotyped Advertising: a historical search in marketing and advertising publications (1971-2018) |
author |
Bevilacqua, Solon |
author_facet |
Bevilacqua, Solon Medeiros, Cintia Rodrigues de Oliveira |
author_role |
author |
author2 |
Medeiros, Cintia Rodrigues de Oliveira |
author2_role |
author |
dc.contributor.author.fl_str_mv |
Bevilacqua, Solon Medeiros, Cintia Rodrigues de Oliveira |
description |
Commercial advertising exists to promote exchanges. Thus, on a recurring basis, it uses stereotyping to achieve success. This text seeks to examine how critical theory has been approached in the marketing and advertising literature, well identifies the existence of a critical current in these areas. A search was made to evaluate the dissemination of knowledge within a given field of study, from a window between the years 1971 and 2018. It was verified that there are critical publications in prestigious journals in the areas of marketing and advertising; there is an expressive presence of researchers conducting studies related to this field of study and the subject is emerging (interest is growing among researchers). The study contributes to the adoption of ethical practices by academics and marketing and advertising professionals. It suggests the existence of a critical eye, which has reproved abuses throughout the history of world advertising. |
publishDate |
2019 |
dc.date.none.fl_str_mv |
2019-04-12 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Pensamento Crítico |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://periodicos.ufsc.br/index.php/adm/article/view/2175-8077.2019V21n53p160 10.5007/2175-8077.2019V21n53p160 |
url |
https://periodicos.ufsc.br/index.php/adm/article/view/2175-8077.2019V21n53p160 |
identifier_str_mv |
10.5007/2175-8077.2019V21n53p160 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.relation.none.fl_str_mv |
https://periodicos.ufsc.br/index.php/adm/article/view/2175-8077.2019V21n53p160/pdf |
dc.rights.driver.fl_str_mv |
Copyright (c) 2019 Revista de Ciências da Administração info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Copyright (c) 2019 Revista de Ciências da Administração |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Universidade Federal de Santa Catarina |
publisher.none.fl_str_mv |
Universidade Federal de Santa Catarina |
dc.source.none.fl_str_mv |
Revista de Ciências da Administração; V.21 N.53 Abril de 2019; 160-176 2175-8077 1516-3865 reponame:Revista de Ciências da Administração instname:Universidade Federal de Santa Catarina (UFSC) instacron:UFSC |
instname_str |
Universidade Federal de Santa Catarina (UFSC) |
instacron_str |
UFSC |
institution |
UFSC |
reponame_str |
Revista de Ciências da Administração |
collection |
Revista de Ciências da Administração |
repository.name.fl_str_mv |
Revista de Ciências da Administração - Universidade Federal de Santa Catarina (UFSC) |
repository.mail.fl_str_mv |
revista@cse.ufsc.br||mfpcris@gmail.com||rca.cse@contato.ufsc.br |
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1789435142973947904 |