Review of scientific publications on the influence of advertising on food consumption

• Autor(a) principal: Lemos, Francislene Jacqueline
• Data de Publicação: 2022
• Outros Autores: Lima, Joice Blasi de, Grilo, Mariana Fagundes, Souza, Bruna Fernanda do Nascimento Jacinto de
• Tipo de documento: Artigo
• Idioma: por
• Título da fonte: Revista Segurança Alimentar e Nutricional (Online)
• Texto Completo: https://periodicos.sbu.unicamp.br/ojs/index.php/san/article/view/8656359
• topic: Publicidad de comida; Consumo de comida; Marketing; Publicidad; Niño; Food publicity; Eating; Marketing; Advertising; Child; Publicidade de alimentos; Consumo de alimentos; Marketing; Publicidade; Criança

The food industry invests in advertising to keep its customers active. Advertising can be associated with misunderstandings about diet and with poor eating habits, contributing to the consolidation of an environment which favors the consumption of nutritionally inadequate foods, related to worse health conditions. The objective of this work was to analyze scientific articles referring to this type of marketing and its influence on the consumption of food products. A systematic review was carried out including articles, dissertations and theses published since the year 2000, indexed in the SciELO and Lilacs databases, including 19 articles that met the criteria of eligibility. Studies have shown an association between advertising for unhealthy foods, including television advertisements, and food choices, which can negatively impact food consumption and the health of the population, especially children. The importance of regulating and restricting advertising by manufacturers and advertisers of food products is highlighted as one of the strategies of public policies to promote healthy food environments, in addition to emphasizing the construction of environments that favor and promote the practice of safe physical and leisure activities, especially for children, and the planning of health communication and social marketing actions focused on promoting healthy eating.