(INTER)CONNECTING TO LEAD: BIOPOLITICAL STRATEGIES IN ORGAN AND TISSUE DONATION ADVERTISING CAMPAINGS
Autor(a) principal: | |
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Data de Publicação: | 2022 |
Outros Autores: | , |
Tipo de documento: | Artigo |
Idioma: | eng |
Título da fonte: | Texto & contexto enfermagem (Online) |
Texto Completo: | http://old.scielo.br/scielo.php?script=sci_arttext&pid=S0104-07072022000100353 |
Resumo: | ABSTRACT Objective to analyze the organ and tissue donation advertising campaigns as biopolitical strategies. Method a qualitative research study inspired on the Post-Structuralist strand of Cultural Studies. Data collection took place between July and September 2020 and the research corpus consisted in the visual and textual components of 421 organ and tissue donation advertising pieces from institutional websites of the Ministry of Health, State Health Secretariats, State Transplantation Centers and the Brazilian Association of Organ Transplantation. The data were managed using the Ethnograph v6 program, submitted to analysis as proposed by Janice Morse and discussed following Michel Foucault's theoretical notions of Biopower and Biopolitics. Results two categories are presented. In the first, the representation of cultural and age diversity in the campaigns was discussed as a way to include all people in the donation and transplantation process; in the second, the use of heroism, altruism and empathy to mobilize the donor's “I” was addressed. Conclusion the inclusion of cultural and age diversity and the use of characteristics such as empathy, altruism and heroism in advertising campaigns are biopolitical strategies used by the Brazilian State to drive the population towards organ donation. |
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Texto & contexto enfermagem (Online) |
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(INTER)CONNECTING TO LEAD: BIOPOLITICAL STRATEGIES IN ORGAN AND TISSUE DONATION ADVERTISING CAMPAINGSSecuring of tissues and organsBrain deathFamilyCommunication mediaCultureABSTRACT Objective to analyze the organ and tissue donation advertising campaigns as biopolitical strategies. Method a qualitative research study inspired on the Post-Structuralist strand of Cultural Studies. Data collection took place between July and September 2020 and the research corpus consisted in the visual and textual components of 421 organ and tissue donation advertising pieces from institutional websites of the Ministry of Health, State Health Secretariats, State Transplantation Centers and the Brazilian Association of Organ Transplantation. The data were managed using the Ethnograph v6 program, submitted to analysis as proposed by Janice Morse and discussed following Michel Foucault's theoretical notions of Biopower and Biopolitics. Results two categories are presented. In the first, the representation of cultural and age diversity in the campaigns was discussed as a way to include all people in the donation and transplantation process; in the second, the use of heroism, altruism and empathy to mobilize the donor's “I” was addressed. Conclusion the inclusion of cultural and age diversity and the use of characteristics such as empathy, altruism and heroism in advertising campaigns are biopolitical strategies used by the Brazilian State to drive the population towards organ donation.Universidade Federal de Santa Catarina, Programa de Pós Graduação em Enfermagem2022-01-01info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersiontext/htmlhttp://old.scielo.br/scielo.php?script=sci_arttext&pid=S0104-07072022000100353Texto & Contexto - Enfermagem v.31 2022reponame:Texto & contexto enfermagem (Online)instname:Universidade Federal de Santa Catarina (UFSC)instacron:UFSC10.1590/1980-265x-tce-2021-0422eninfo:eu-repo/semantics/openAccessGiudice,Juliana ZeppiniZillmer,Juliana Graciela VestenaCordeiro,Franciele Robertaeng2022-08-25T00:00:00Zoai:scielo:S0104-07072022000100353Revistahttp://www.scielo.br/tcePUBhttps://old.scielo.br/oai/scielo-oai.phptextoecontexto@nfr.ufsc.br1980-265X0104-0707opendoar:2022-08-25T00:00Texto & contexto enfermagem (Online) - Universidade Federal de Santa Catarina (UFSC)false |
dc.title.none.fl_str_mv |
(INTER)CONNECTING TO LEAD: BIOPOLITICAL STRATEGIES IN ORGAN AND TISSUE DONATION ADVERTISING CAMPAINGS |
title |
(INTER)CONNECTING TO LEAD: BIOPOLITICAL STRATEGIES IN ORGAN AND TISSUE DONATION ADVERTISING CAMPAINGS |
spellingShingle |
(INTER)CONNECTING TO LEAD: BIOPOLITICAL STRATEGIES IN ORGAN AND TISSUE DONATION ADVERTISING CAMPAINGS Giudice,Juliana Zeppini Securing of tissues and organs Brain death Family Communication media Culture |
title_short |
(INTER)CONNECTING TO LEAD: BIOPOLITICAL STRATEGIES IN ORGAN AND TISSUE DONATION ADVERTISING CAMPAINGS |
title_full |
(INTER)CONNECTING TO LEAD: BIOPOLITICAL STRATEGIES IN ORGAN AND TISSUE DONATION ADVERTISING CAMPAINGS |
title_fullStr |
(INTER)CONNECTING TO LEAD: BIOPOLITICAL STRATEGIES IN ORGAN AND TISSUE DONATION ADVERTISING CAMPAINGS |
title_full_unstemmed |
(INTER)CONNECTING TO LEAD: BIOPOLITICAL STRATEGIES IN ORGAN AND TISSUE DONATION ADVERTISING CAMPAINGS |
title_sort |
(INTER)CONNECTING TO LEAD: BIOPOLITICAL STRATEGIES IN ORGAN AND TISSUE DONATION ADVERTISING CAMPAINGS |
author |
Giudice,Juliana Zeppini |
author_facet |
Giudice,Juliana Zeppini Zillmer,Juliana Graciela Vestena Cordeiro,Franciele Roberta |
author_role |
author |
author2 |
Zillmer,Juliana Graciela Vestena Cordeiro,Franciele Roberta |
author2_role |
author author |
dc.contributor.author.fl_str_mv |
Giudice,Juliana Zeppini Zillmer,Juliana Graciela Vestena Cordeiro,Franciele Roberta |
dc.subject.por.fl_str_mv |
Securing of tissues and organs Brain death Family Communication media Culture |
topic |
Securing of tissues and organs Brain death Family Communication media Culture |
description |
ABSTRACT Objective to analyze the organ and tissue donation advertising campaigns as biopolitical strategies. Method a qualitative research study inspired on the Post-Structuralist strand of Cultural Studies. Data collection took place between July and September 2020 and the research corpus consisted in the visual and textual components of 421 organ and tissue donation advertising pieces from institutional websites of the Ministry of Health, State Health Secretariats, State Transplantation Centers and the Brazilian Association of Organ Transplantation. The data were managed using the Ethnograph v6 program, submitted to analysis as proposed by Janice Morse and discussed following Michel Foucault's theoretical notions of Biopower and Biopolitics. Results two categories are presented. In the first, the representation of cultural and age diversity in the campaigns was discussed as a way to include all people in the donation and transplantation process; in the second, the use of heroism, altruism and empathy to mobilize the donor's “I” was addressed. Conclusion the inclusion of cultural and age diversity and the use of characteristics such as empathy, altruism and heroism in advertising campaigns are biopolitical strategies used by the Brazilian State to drive the population towards organ donation. |
publishDate |
2022 |
dc.date.none.fl_str_mv |
2022-01-01 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://old.scielo.br/scielo.php?script=sci_arttext&pid=S0104-07072022000100353 |
url |
http://old.scielo.br/scielo.php?script=sci_arttext&pid=S0104-07072022000100353 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.relation.none.fl_str_mv |
10.1590/1980-265x-tce-2021-0422en |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
text/html |
dc.publisher.none.fl_str_mv |
Universidade Federal de Santa Catarina, Programa de Pós Graduação em Enfermagem |
publisher.none.fl_str_mv |
Universidade Federal de Santa Catarina, Programa de Pós Graduação em Enfermagem |
dc.source.none.fl_str_mv |
Texto & Contexto - Enfermagem v.31 2022 reponame:Texto & contexto enfermagem (Online) instname:Universidade Federal de Santa Catarina (UFSC) instacron:UFSC |
instname_str |
Universidade Federal de Santa Catarina (UFSC) |
instacron_str |
UFSC |
institution |
UFSC |
reponame_str |
Texto & contexto enfermagem (Online) |
collection |
Texto & contexto enfermagem (Online) |
repository.name.fl_str_mv |
Texto & contexto enfermagem (Online) - Universidade Federal de Santa Catarina (UFSC) |
repository.mail.fl_str_mv |
textoecontexto@nfr.ufsc.br |
_version_ |
1750118397013655552 |