FOR BOYS OR GIRLS? GENDER CULTURAL REPRESENTATIONS IN TOY PACKAGING
Autor(a) principal: | |
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Data de Publicação: | 2021 |
Outros Autores: | , , , , |
Tipo de documento: | Artigo |
Idioma: | eng |
Título da fonte: | Texto & contexto enfermagem (Online) |
Texto Completo: | http://old.scielo.br/scielo.php?script=sci_arttext&pid=S0104-07072021000100330 |
Resumo: | ABSTRACT Objective: to analyze gender-representative images on toy packaging for children over three years of age. Method: this is a photo ethnographic study developed in play sections of six department stores located in one of the municipalities in the metropolitan region of Rio de Janeiro in August 2018. Image analysis was applied to 17 photographs of toy packages according to criteria repetition, content type and low cost to purchase, associated with content analysis. Results: the images partially reflect their content. The gender colors in the packaging and contents are traditional (pink and lilac) and unrealistic in the toys for girls. Those with images of boys have neutral and realistic colors (gray, olive green, navy blue). Miniaturized or life-size toys items “for girls” include those that encourage playing ‘house’ (dish rack and cups), personal care (makeup and clothing) and maternity (dolls). “For boys”, they strengthen the social image of family protector (hero), home provider (tools, builder, and executive) and “male” professions (cook, fireman, policeman). Conclusion: these images reinforce binary conceptions of gender, stereotyped in society, rooting cultural constructions of the adult world in the development of children over three years old. |
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Texto & contexto enfermagem (Online) |
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FOR BOYS OR GIRLS? GENDER CULTURAL REPRESENTATIONS IN TOY PACKAGINGPlay and playthingsGames recreationalChildPreschoolGender identityBehavior and behavior mechanismsPublic health nursingABSTRACT Objective: to analyze gender-representative images on toy packaging for children over three years of age. Method: this is a photo ethnographic study developed in play sections of six department stores located in one of the municipalities in the metropolitan region of Rio de Janeiro in August 2018. Image analysis was applied to 17 photographs of toy packages according to criteria repetition, content type and low cost to purchase, associated with content analysis. Results: the images partially reflect their content. The gender colors in the packaging and contents are traditional (pink and lilac) and unrealistic in the toys for girls. Those with images of boys have neutral and realistic colors (gray, olive green, navy blue). Miniaturized or life-size toys items “for girls” include those that encourage playing ‘house’ (dish rack and cups), personal care (makeup and clothing) and maternity (dolls). “For boys”, they strengthen the social image of family protector (hero), home provider (tools, builder, and executive) and “male” professions (cook, fireman, policeman). Conclusion: these images reinforce binary conceptions of gender, stereotyped in society, rooting cultural constructions of the adult world in the development of children over three years old.Universidade Federal de Santa Catarina, Programa de Pós Graduação em Enfermagem2021-01-01info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersiontext/htmlhttp://old.scielo.br/scielo.php?script=sci_arttext&pid=S0104-07072021000100330Texto & Contexto - Enfermagem v.30 2021reponame:Texto & contexto enfermagem (Online)instname:Universidade Federal de Santa Catarina (UFSC)instacron:UFSC10.1590/1980-265x-tce-2019-0391info:eu-repo/semantics/openAccessSouza,Rosilene Rodrigues deDepianti,Jéssica Renata BastosBubadué,Renata de MouraMattos,Camille Xavier deEsperón,Julia Maricela TorresCabral,Ivone Evangelistaeng2021-05-10T00:00:00Zoai:scielo:S0104-07072021000100330Revistahttp://www.scielo.br/tcePUBhttps://old.scielo.br/oai/scielo-oai.phptextoecontexto@nfr.ufsc.br1980-265X0104-0707opendoar:2021-05-10T00:00Texto & contexto enfermagem (Online) - Universidade Federal de Santa Catarina (UFSC)false |
dc.title.none.fl_str_mv |
FOR BOYS OR GIRLS? GENDER CULTURAL REPRESENTATIONS IN TOY PACKAGING |
title |
FOR BOYS OR GIRLS? GENDER CULTURAL REPRESENTATIONS IN TOY PACKAGING |
spellingShingle |
FOR BOYS OR GIRLS? GENDER CULTURAL REPRESENTATIONS IN TOY PACKAGING Souza,Rosilene Rodrigues de Play and playthings Games recreational Child Preschool Gender identity Behavior and behavior mechanisms Public health nursing |
title_short |
FOR BOYS OR GIRLS? GENDER CULTURAL REPRESENTATIONS IN TOY PACKAGING |
title_full |
FOR BOYS OR GIRLS? GENDER CULTURAL REPRESENTATIONS IN TOY PACKAGING |
title_fullStr |
FOR BOYS OR GIRLS? GENDER CULTURAL REPRESENTATIONS IN TOY PACKAGING |
title_full_unstemmed |
FOR BOYS OR GIRLS? GENDER CULTURAL REPRESENTATIONS IN TOY PACKAGING |
title_sort |
FOR BOYS OR GIRLS? GENDER CULTURAL REPRESENTATIONS IN TOY PACKAGING |
author |
Souza,Rosilene Rodrigues de |
author_facet |
Souza,Rosilene Rodrigues de Depianti,Jéssica Renata Bastos Bubadué,Renata de Moura Mattos,Camille Xavier de Esperón,Julia Maricela Torres Cabral,Ivone Evangelista |
author_role |
author |
author2 |
Depianti,Jéssica Renata Bastos Bubadué,Renata de Moura Mattos,Camille Xavier de Esperón,Julia Maricela Torres Cabral,Ivone Evangelista |
author2_role |
author author author author author |
dc.contributor.author.fl_str_mv |
Souza,Rosilene Rodrigues de Depianti,Jéssica Renata Bastos Bubadué,Renata de Moura Mattos,Camille Xavier de Esperón,Julia Maricela Torres Cabral,Ivone Evangelista |
dc.subject.por.fl_str_mv |
Play and playthings Games recreational Child Preschool Gender identity Behavior and behavior mechanisms Public health nursing |
topic |
Play and playthings Games recreational Child Preschool Gender identity Behavior and behavior mechanisms Public health nursing |
description |
ABSTRACT Objective: to analyze gender-representative images on toy packaging for children over three years of age. Method: this is a photo ethnographic study developed in play sections of six department stores located in one of the municipalities in the metropolitan region of Rio de Janeiro in August 2018. Image analysis was applied to 17 photographs of toy packages according to criteria repetition, content type and low cost to purchase, associated with content analysis. Results: the images partially reflect their content. The gender colors in the packaging and contents are traditional (pink and lilac) and unrealistic in the toys for girls. Those with images of boys have neutral and realistic colors (gray, olive green, navy blue). Miniaturized or life-size toys items “for girls” include those that encourage playing ‘house’ (dish rack and cups), personal care (makeup and clothing) and maternity (dolls). “For boys”, they strengthen the social image of family protector (hero), home provider (tools, builder, and executive) and “male” professions (cook, fireman, policeman). Conclusion: these images reinforce binary conceptions of gender, stereotyped in society, rooting cultural constructions of the adult world in the development of children over three years old. |
publishDate |
2021 |
dc.date.none.fl_str_mv |
2021-01-01 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://old.scielo.br/scielo.php?script=sci_arttext&pid=S0104-07072021000100330 |
url |
http://old.scielo.br/scielo.php?script=sci_arttext&pid=S0104-07072021000100330 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.relation.none.fl_str_mv |
10.1590/1980-265x-tce-2019-0391 |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
text/html |
dc.publisher.none.fl_str_mv |
Universidade Federal de Santa Catarina, Programa de Pós Graduação em Enfermagem |
publisher.none.fl_str_mv |
Universidade Federal de Santa Catarina, Programa de Pós Graduação em Enfermagem |
dc.source.none.fl_str_mv |
Texto & Contexto - Enfermagem v.30 2021 reponame:Texto & contexto enfermagem (Online) instname:Universidade Federal de Santa Catarina (UFSC) instacron:UFSC |
instname_str |
Universidade Federal de Santa Catarina (UFSC) |
instacron_str |
UFSC |
institution |
UFSC |
reponame_str |
Texto & contexto enfermagem (Online) |
collection |
Texto & contexto enfermagem (Online) |
repository.name.fl_str_mv |
Texto & contexto enfermagem (Online) - Universidade Federal de Santa Catarina (UFSC) |
repository.mail.fl_str_mv |
textoecontexto@nfr.ufsc.br |
_version_ |
1750118396365635584 |