FOR BOYS OR GIRLS? GENDER CULTURAL REPRESENTATIONS IN TOY PACKAGING

Detalhes bibliográficos
Autor(a) principal: Souza,Rosilene Rodrigues de
Data de Publicação: 2021
Outros Autores: Depianti,Jéssica Renata Bastos, Bubadué,Renata de Moura, Mattos,Camille Xavier de, Esperón,Julia Maricela Torres, Cabral,Ivone Evangelista
Tipo de documento: Artigo
Idioma: eng
Título da fonte: Texto & contexto enfermagem (Online)
Texto Completo: http://old.scielo.br/scielo.php?script=sci_arttext&pid=S0104-07072021000100330
Resumo: ABSTRACT Objective: to analyze gender-representative images on toy packaging for children over three years of age. Method: this is a photo ethnographic study developed in play sections of six department stores located in one of the municipalities in the metropolitan region of Rio de Janeiro in August 2018. Image analysis was applied to 17 photographs of toy packages according to criteria repetition, content type and low cost to purchase, associated with content analysis. Results: the images partially reflect their content. The gender colors in the packaging and contents are traditional (pink and lilac) and unrealistic in the toys for girls. Those with images of boys have neutral and realistic colors (gray, olive green, navy blue). Miniaturized or life-size toys items “for girls” include those that encourage playing ‘house’ (dish rack and cups), personal care (makeup and clothing) and maternity (dolls). “For boys”, they strengthen the social image of family protector (hero), home provider (tools, builder, and executive) and “male” professions (cook, fireman, policeman). Conclusion: these images reinforce binary conceptions of gender, stereotyped in society, rooting cultural constructions of the adult world in the development of children over three years old.
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spelling FOR BOYS OR GIRLS? GENDER CULTURAL REPRESENTATIONS IN TOY PACKAGINGPlay and playthingsGames recreationalChildPreschoolGender identityBehavior and behavior mechanismsPublic health nursingABSTRACT Objective: to analyze gender-representative images on toy packaging for children over three years of age. Method: this is a photo ethnographic study developed in play sections of six department stores located in one of the municipalities in the metropolitan region of Rio de Janeiro in August 2018. Image analysis was applied to 17 photographs of toy packages according to criteria repetition, content type and low cost to purchase, associated with content analysis. Results: the images partially reflect their content. The gender colors in the packaging and contents are traditional (pink and lilac) and unrealistic in the toys for girls. Those with images of boys have neutral and realistic colors (gray, olive green, navy blue). Miniaturized or life-size toys items “for girls” include those that encourage playing ‘house’ (dish rack and cups), personal care (makeup and clothing) and maternity (dolls). “For boys”, they strengthen the social image of family protector (hero), home provider (tools, builder, and executive) and “male” professions (cook, fireman, policeman). Conclusion: these images reinforce binary conceptions of gender, stereotyped in society, rooting cultural constructions of the adult world in the development of children over three years old.Universidade Federal de Santa Catarina, Programa de Pós Graduação em Enfermagem2021-01-01info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersiontext/htmlhttp://old.scielo.br/scielo.php?script=sci_arttext&pid=S0104-07072021000100330Texto & Contexto - Enfermagem v.30 2021reponame:Texto & contexto enfermagem (Online)instname:Universidade Federal de Santa Catarina (UFSC)instacron:UFSC10.1590/1980-265x-tce-2019-0391info:eu-repo/semantics/openAccessSouza,Rosilene Rodrigues deDepianti,Jéssica Renata BastosBubadué,Renata de MouraMattos,Camille Xavier deEsperón,Julia Maricela TorresCabral,Ivone Evangelistaeng2021-05-10T00:00:00Zoai:scielo:S0104-07072021000100330Revistahttp://www.scielo.br/tcePUBhttps://old.scielo.br/oai/scielo-oai.phptextoecontexto@nfr.ufsc.br1980-265X0104-0707opendoar:2021-05-10T00:00Texto & contexto enfermagem (Online) - Universidade Federal de Santa Catarina (UFSC)false
dc.title.none.fl_str_mv FOR BOYS OR GIRLS? GENDER CULTURAL REPRESENTATIONS IN TOY PACKAGING
title FOR BOYS OR GIRLS? GENDER CULTURAL REPRESENTATIONS IN TOY PACKAGING
spellingShingle FOR BOYS OR GIRLS? GENDER CULTURAL REPRESENTATIONS IN TOY PACKAGING
Souza,Rosilene Rodrigues de
Play and playthings
Games recreational
Child
Preschool
Gender identity
Behavior and behavior mechanisms
Public health nursing
title_short FOR BOYS OR GIRLS? GENDER CULTURAL REPRESENTATIONS IN TOY PACKAGING
title_full FOR BOYS OR GIRLS? GENDER CULTURAL REPRESENTATIONS IN TOY PACKAGING
title_fullStr FOR BOYS OR GIRLS? GENDER CULTURAL REPRESENTATIONS IN TOY PACKAGING
title_full_unstemmed FOR BOYS OR GIRLS? GENDER CULTURAL REPRESENTATIONS IN TOY PACKAGING
title_sort FOR BOYS OR GIRLS? GENDER CULTURAL REPRESENTATIONS IN TOY PACKAGING
author Souza,Rosilene Rodrigues de
author_facet Souza,Rosilene Rodrigues de
Depianti,Jéssica Renata Bastos
Bubadué,Renata de Moura
Mattos,Camille Xavier de
Esperón,Julia Maricela Torres
Cabral,Ivone Evangelista
author_role author
author2 Depianti,Jéssica Renata Bastos
Bubadué,Renata de Moura
Mattos,Camille Xavier de
Esperón,Julia Maricela Torres
Cabral,Ivone Evangelista
author2_role author
author
author
author
author
dc.contributor.author.fl_str_mv Souza,Rosilene Rodrigues de
Depianti,Jéssica Renata Bastos
Bubadué,Renata de Moura
Mattos,Camille Xavier de
Esperón,Julia Maricela Torres
Cabral,Ivone Evangelista
dc.subject.por.fl_str_mv Play and playthings
Games recreational
Child
Preschool
Gender identity
Behavior and behavior mechanisms
Public health nursing
topic Play and playthings
Games recreational
Child
Preschool
Gender identity
Behavior and behavior mechanisms
Public health nursing
description ABSTRACT Objective: to analyze gender-representative images on toy packaging for children over three years of age. Method: this is a photo ethnographic study developed in play sections of six department stores located in one of the municipalities in the metropolitan region of Rio de Janeiro in August 2018. Image analysis was applied to 17 photographs of toy packages according to criteria repetition, content type and low cost to purchase, associated with content analysis. Results: the images partially reflect their content. The gender colors in the packaging and contents are traditional (pink and lilac) and unrealistic in the toys for girls. Those with images of boys have neutral and realistic colors (gray, olive green, navy blue). Miniaturized or life-size toys items “for girls” include those that encourage playing ‘house’ (dish rack and cups), personal care (makeup and clothing) and maternity (dolls). “For boys”, they strengthen the social image of family protector (hero), home provider (tools, builder, and executive) and “male” professions (cook, fireman, policeman). Conclusion: these images reinforce binary conceptions of gender, stereotyped in society, rooting cultural constructions of the adult world in the development of children over three years old.
publishDate 2021
dc.date.none.fl_str_mv 2021-01-01
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://old.scielo.br/scielo.php?script=sci_arttext&pid=S0104-07072021000100330
url http://old.scielo.br/scielo.php?script=sci_arttext&pid=S0104-07072021000100330
dc.language.iso.fl_str_mv eng
language eng
dc.relation.none.fl_str_mv 10.1590/1980-265x-tce-2019-0391
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv text/html
dc.publisher.none.fl_str_mv Universidade Federal de Santa Catarina, Programa de Pós Graduação em Enfermagem
publisher.none.fl_str_mv Universidade Federal de Santa Catarina, Programa de Pós Graduação em Enfermagem
dc.source.none.fl_str_mv Texto & Contexto - Enfermagem v.30 2021
reponame:Texto & contexto enfermagem (Online)
instname:Universidade Federal de Santa Catarina (UFSC)
instacron:UFSC
instname_str Universidade Federal de Santa Catarina (UFSC)
instacron_str UFSC
institution UFSC
reponame_str Texto & contexto enfermagem (Online)
collection Texto & contexto enfermagem (Online)
repository.name.fl_str_mv Texto & contexto enfermagem (Online) - Universidade Federal de Santa Catarina (UFSC)
repository.mail.fl_str_mv textoecontexto@nfr.ufsc.br
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