Media and market: mediations in the construction of meanings of the consumption of “branded clothes”
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Data de Publicação: | 2020 |
Tipo de documento: | Artigo |
Idioma: | por |
Título da fonte: | Política & Sociedade (Online) |
Texto Completo: | https://periodicos.ufsc.br/index.php/politica/article/view/2175-7984.2019v18n43p224 |
Resumo: | Taking as an empirical universe a neighborhood located in the outskirts of Santo André, city of the metropolitan region of São Paulo, this article seeks to contribute to the understanding of the symbolic dimension of consumer goods and the meanings attributed to them in peripheral contexts. Specifically, we approached the relationship with the universe of designer brands, or, in the words of the interlocutors, branded clothes, starting from conversations conducted during a focus group with young people (18 to 24 years old), as well as some excerpts from individual interviews. and field notebook records. It also discusses the role of guiding guidance by the media, disseminating styles of clothing and accessories, as well as brands, especially sports. We are interested in identifying the modes of appropriation and use, as well as motivations for consumption – beyond practical-utilitarian reasons – by discussing the relevance of the hegemonic sociological explanation, which points to the logic of imitation-distinction as main motivator for this practice (VEBLEN, 1983; SIMMEL, 2006; BOURDIEU, 2007). |
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Media and market: mediations in the construction of meanings of the consumption of “branded clothes”Mídia e mercado: mediações na construção de sentidos do consumo das "roupas de marca"Taking as an empirical universe a neighborhood located in the outskirts of Santo André, city of the metropolitan region of São Paulo, this article seeks to contribute to the understanding of the symbolic dimension of consumer goods and the meanings attributed to them in peripheral contexts. Specifically, we approached the relationship with the universe of designer brands, or, in the words of the interlocutors, branded clothes, starting from conversations conducted during a focus group with young people (18 to 24 years old), as well as some excerpts from individual interviews. and field notebook records. It also discusses the role of guiding guidance by the media, disseminating styles of clothing and accessories, as well as brands, especially sports. We are interested in identifying the modes of appropriation and use, as well as motivations for consumption – beyond practical-utilitarian reasons – by discussing the relevance of the hegemonic sociological explanation, which points to the logic of imitation-distinction as main motivator for this practice (VEBLEN, 1983; SIMMEL, 2006; BOURDIEU, 2007).Tomando como recorte empírico um bairro localizado na periferia de Santo André, município da Grande São Paulo, este artigo busca contribuir para a compreensão da dimensão simbólica dos bens de consumo e os sentidos a eles atribuídos em contextos periféricos. Abordamos, especificamente, um grupo focal realizado com jovens entre 18 e 25 anos, cujo tema central foi a relação com o universo das grifes, ou, nas palavras dos interlocutores, roupas de marca. Discute-se, ainda, o papel de guia de orientação cumprido pela mídia, ao difundir estilos de roupas e acessórios, bem como grifes, sobretudo esportivas. Interessa-nos identificar os modos de apropriação e uso, bem como motivações para o consumo - para além das razões de ordem prático-utilitaristas - colocando em discussão a atualidade e pertinência da explicação sociológica hegemônica, que aponta para a lógica da imitação-distinção como principal propulsora para esta prática. (VEBLEN, 1983; SIMMEL, 2006; BOURDIEU, 2007).Universidade Federal de Santa Catarina (UFSC)2020-03-17info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://periodicos.ufsc.br/index.php/politica/article/view/2175-7984.2019v18n43p22410.5007/2175-7984.2019v18n43p224Política & Sociedade; Vol. 18 No. 43 (2019); 224-241Política & Sociedade; Vol. 18 Núm. 43 (2019); 224-241Política & Sociedade; v. 18 n. 43 (2019); 224-2412175-79841677-4140reponame:Política & Sociedade (Online)instname:Universidade Federal de Santa Catarina (UFSC)instacron:UFSCporhttps://periodicos.ufsc.br/index.php/politica/article/view/2175-7984.2019v18n43p224/42772Copyright (c) 2020 Política & Sociedadeinfo:eu-repo/semantics/openAccessCastro, Ana Lúcia de2020-03-18T18:48:40Zoai:periodicos.ufsc.br:article/62670Revistahttp://www.periodicos.ufsc.br/index.php/politicaPUBhttps://periodicos.ufsc.br/index.php/politica/oai||ernesto.seidl@ufsc.br|| ps@cfh.ufsc.br2175-79841677-4140opendoar:2020-03-18T18:48:40Política & Sociedade (Online) - Universidade Federal de Santa Catarina (UFSC)false |
dc.title.none.fl_str_mv |
Media and market: mediations in the construction of meanings of the consumption of “branded clothes” Mídia e mercado: mediações na construção de sentidos do consumo das "roupas de marca" |
title |
Media and market: mediations in the construction of meanings of the consumption of “branded clothes” |
spellingShingle |
Media and market: mediations in the construction of meanings of the consumption of “branded clothes” Castro, Ana Lúcia de |
title_short |
Media and market: mediations in the construction of meanings of the consumption of “branded clothes” |
title_full |
Media and market: mediations in the construction of meanings of the consumption of “branded clothes” |
title_fullStr |
Media and market: mediations in the construction of meanings of the consumption of “branded clothes” |
title_full_unstemmed |
Media and market: mediations in the construction of meanings of the consumption of “branded clothes” |
title_sort |
Media and market: mediations in the construction of meanings of the consumption of “branded clothes” |
author |
Castro, Ana Lúcia de |
author_facet |
Castro, Ana Lúcia de |
author_role |
author |
dc.contributor.author.fl_str_mv |
Castro, Ana Lúcia de |
description |
Taking as an empirical universe a neighborhood located in the outskirts of Santo André, city of the metropolitan region of São Paulo, this article seeks to contribute to the understanding of the symbolic dimension of consumer goods and the meanings attributed to them in peripheral contexts. Specifically, we approached the relationship with the universe of designer brands, or, in the words of the interlocutors, branded clothes, starting from conversations conducted during a focus group with young people (18 to 24 years old), as well as some excerpts from individual interviews. and field notebook records. It also discusses the role of guiding guidance by the media, disseminating styles of clothing and accessories, as well as brands, especially sports. We are interested in identifying the modes of appropriation and use, as well as motivations for consumption – beyond practical-utilitarian reasons – by discussing the relevance of the hegemonic sociological explanation, which points to the logic of imitation-distinction as main motivator for this practice (VEBLEN, 1983; SIMMEL, 2006; BOURDIEU, 2007). |
publishDate |
2020 |
dc.date.none.fl_str_mv |
2020-03-17 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://periodicos.ufsc.br/index.php/politica/article/view/2175-7984.2019v18n43p224 10.5007/2175-7984.2019v18n43p224 |
url |
https://periodicos.ufsc.br/index.php/politica/article/view/2175-7984.2019v18n43p224 |
identifier_str_mv |
10.5007/2175-7984.2019v18n43p224 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.relation.none.fl_str_mv |
https://periodicos.ufsc.br/index.php/politica/article/view/2175-7984.2019v18n43p224/42772 |
dc.rights.driver.fl_str_mv |
Copyright (c) 2020 Política & Sociedade info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Copyright (c) 2020 Política & Sociedade |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Universidade Federal de Santa Catarina (UFSC) |
publisher.none.fl_str_mv |
Universidade Federal de Santa Catarina (UFSC) |
dc.source.none.fl_str_mv |
Política & Sociedade; Vol. 18 No. 43 (2019); 224-241 Política & Sociedade; Vol. 18 Núm. 43 (2019); 224-241 Política & Sociedade; v. 18 n. 43 (2019); 224-241 2175-7984 1677-4140 reponame:Política & Sociedade (Online) instname:Universidade Federal de Santa Catarina (UFSC) instacron:UFSC |
instname_str |
Universidade Federal de Santa Catarina (UFSC) |
instacron_str |
UFSC |
institution |
UFSC |
reponame_str |
Política & Sociedade (Online) |
collection |
Política & Sociedade (Online) |
repository.name.fl_str_mv |
Política & Sociedade (Online) - Universidade Federal de Santa Catarina (UFSC) |
repository.mail.fl_str_mv |
||ernesto.seidl@ufsc.br|| ps@cfh.ufsc.br |
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1789435206147506176 |