Cultural marketing in the ecclesiastical archive: history and memory in the present time

• Autor(a) principal: Madruga, Susana das Graças da Silva
• Data de Publicação: 2018
• Tipo de documento: Artigo
• Idioma: por
• Título da fonte: Ágora (Florianópolis. Online)
• Texto Completo: https://agora.emnuvens.com.br/ra/article/view/722
• topic: Ecclesiastical Archives; Memory; Cultural Marketing; Cultural marketing in ecclesiastical archive; Arquivos Eclesiásticos; Memória; Marketing Cultural; Marketing cultural em Arquivos eclesiásticos

The Ecclesiastical Archives represent an important source for researchers, scholars of various fields of knowledge. The history contained in these collections establishes a direct connection with the documented individual and collective memory of a society. This exploratory, documentary research was qualitative, concentrating on the application of cultural marketing in an ecclesiastical archive. It aimed to promote the documentary dissemination of the collection of the Holy Trinity Parish of Florianópolis / SC through Cultural Marketing. Focusing on the processes of habilitation for the marriage of the year of 1967. It was carried out the direct promotion of the Marketing of the archivistic collection of the marriages realized in the Church of the Trinity. Currently the building is patrimonial of the Federal University of Santa Catarina. The application of ecclesiastical cultural marketing led to the dissemination of the personal and documentary collections of married couples in the parish in 1967. The action helped in the process of rebuilding the history of these couples, preserving memory and contributing to the cultural formation of the ecclesiastical community of Santa Catarina.