The "men's fate" on the discourse about ecology and conscious consumption

Detalhes bibliográficos
Autor(a) principal: Chiaretti, Paula
Data de Publicação: 2017
Outros Autores: Sarti, Milena Maria
Tipo de documento: Artigo
Idioma: por
Título da fonte: Fórum Linguístico
Texto Completo: https://periodicos.ufsc.br/index.php/forum/article/view/1984-8412.2017v14n2p2128
Resumo: http://dx.doi.org/10.5007/1984-8412.2017v14n2p2128Supported by theoretical background of Psychoanalysis and Discourse Analysis, this article aims to observe how the discourse about ecology (ecological discourse) anticipates the coordinates of a current subjectivity, putting in operation senses of a "conscious consumer", which in turn, when under  the logic of "self-management" (based on an  autonomous and non-divided subject), is in accordance with a consuming  and self-referential subjectivity. It is possible to affirm that this discourse about ecology promotes, on the one hand, incitement to consumption and, on the other hand, the scapegoating of the consumer subject, who should place limits upon himself, as well as upon the   "no limits" notion that is drawn  from the mastery of the capitalist discourse and its mean  of interpellation.
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spelling The "men's fate" on the discourse about ecology and conscious consumptionEl "destino del hombre" en el discurso sobre la ecología y el consumo conscienteO “destino do homem” no discurso sobre a ecologia e o consumo conscientehttp://dx.doi.org/10.5007/1984-8412.2017v14n2p2128Supported by theoretical background of Psychoanalysis and Discourse Analysis, this article aims to observe how the discourse about ecology (ecological discourse) anticipates the coordinates of a current subjectivity, putting in operation senses of a "conscious consumer", which in turn, when under  the logic of "self-management" (based on an  autonomous and non-divided subject), is in accordance with a consuming  and self-referential subjectivity. It is possible to affirm that this discourse about ecology promotes, on the one hand, incitement to consumption and, on the other hand, the scapegoating of the consumer subject, who should place limits upon himself, as well as upon the   "no limits" notion that is drawn  from the mastery of the capitalist discourse and its mean  of interpellation.Apoyadas en el Psicoanálisis y el Análisis del Discurso, buscamos observar cómo el discurso sobre la ecología (discurso ecológico) anticipa a las coordenadas de una subjetividad actual, poniendo en funcionamiento sentidos de un "consumidor consciente", el cual, a su vez, al alinease a la lógica "de gestión de yo" (autónomo y no-dividido), combinase con una subjetividad consumidora y auto-referencial. Podemos decir que este discurso sobre la ecología promueve, por un lado, la incitación al consumo y, por otro lado, la culpabilización del sujeto consumidor que debe imponer límites sobre sí mismo y, además, imponer también limites al "sin límites" que extractase de la maestría del discurso capitalista y su forma de interpelación.Apoiadas na Psicanálise e na Análise de Discurso, buscamos observar como o discurso sobre a ecologia (discurso ecológico) antecipa as coordenadas de uma subjetividade atual, colocando em funcionamento sentidos de um “consumidor consciente”, que, por sua vez, ao se filiar à lógica de “gestão do eu” (autônomo e não-dividido), coaduna-se com uma subjetividade consumidora e autorreferente. Podemos afirmar que esse discurso ligado à ecologia promove, por um lado, a incitação ao consumo e, por outro, a culpabilização do sujeito consumidor que deve impor limites a si e, por decalque, impô-los também ao "sem limites" que se extrai da mestria do discurso capitalista e sua forma de interpelação.Programa de Pós-Graduação em Linguística - UFSC2017-06-23info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionavaliado por paresapplication/pdfhttps://periodicos.ufsc.br/index.php/forum/article/view/1984-8412.2017v14n2p212810.5007/1984-8412.2017v14n2p2128Fórum Linguístico; Vol. 14 No. 2 (2017); 2128-2138Fórum Linguístico; Vol. 14 Núm. 2 (2017); 2128-2138Fórum Linguístico; v. 14 n. 2 (2017); 2128-21381984-84121415-8698reponame:Fórum Linguísticoinstname:Universidade Federal de Santa Catarina (UFSC)instacron:UFSCporhttps://periodicos.ufsc.br/index.php/forum/article/view/1984-8412.2017v14n2p2128/34341Copyright (c) 2017 Fórum Linguísticoinfo:eu-repo/semantics/openAccessChiaretti, PaulaSarti, Milena Maria2017-08-31T17:38:19Zoai:periodicos.ufsc.br:article/45465Revistahttps://periodicos.ufsc.br/index.php/forum/indexPUBhttps://periodicos.ufsc.br/index.php/forum/oaiportaldeperiodicos.bu@contato.ufsc.br || atilio.butturi@ufsc.br1984-84121984-8412opendoar:2023-01-12T16:40:28.762773Fórum Linguístico - Universidade Federal de Santa Catarina (UFSC)false
dc.title.none.fl_str_mv The "men's fate" on the discourse about ecology and conscious consumption
El "destino del hombre" en el discurso sobre la ecología y el consumo consciente
O “destino do homem” no discurso sobre a ecologia e o consumo consciente
title The "men's fate" on the discourse about ecology and conscious consumption
spellingShingle The "men's fate" on the discourse about ecology and conscious consumption
Chiaretti, Paula
title_short The "men's fate" on the discourse about ecology and conscious consumption
title_full The "men's fate" on the discourse about ecology and conscious consumption
title_fullStr The "men's fate" on the discourse about ecology and conscious consumption
title_full_unstemmed The "men's fate" on the discourse about ecology and conscious consumption
title_sort The "men's fate" on the discourse about ecology and conscious consumption
author Chiaretti, Paula
author_facet Chiaretti, Paula
Sarti, Milena Maria
author_role author
author2 Sarti, Milena Maria
author2_role author
dc.contributor.author.fl_str_mv Chiaretti, Paula
Sarti, Milena Maria
description http://dx.doi.org/10.5007/1984-8412.2017v14n2p2128Supported by theoretical background of Psychoanalysis and Discourse Analysis, this article aims to observe how the discourse about ecology (ecological discourse) anticipates the coordinates of a current subjectivity, putting in operation senses of a "conscious consumer", which in turn, when under  the logic of "self-management" (based on an  autonomous and non-divided subject), is in accordance with a consuming  and self-referential subjectivity. It is possible to affirm that this discourse about ecology promotes, on the one hand, incitement to consumption and, on the other hand, the scapegoating of the consumer subject, who should place limits upon himself, as well as upon the   "no limits" notion that is drawn  from the mastery of the capitalist discourse and its mean  of interpellation.
publishDate 2017
dc.date.none.fl_str_mv 2017-06-23
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
avaliado por pares
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://periodicos.ufsc.br/index.php/forum/article/view/1984-8412.2017v14n2p2128
10.5007/1984-8412.2017v14n2p2128
url https://periodicos.ufsc.br/index.php/forum/article/view/1984-8412.2017v14n2p2128
identifier_str_mv 10.5007/1984-8412.2017v14n2p2128
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://periodicos.ufsc.br/index.php/forum/article/view/1984-8412.2017v14n2p2128/34341
dc.rights.driver.fl_str_mv Copyright (c) 2017 Fórum Linguístico
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2017 Fórum Linguístico
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Programa de Pós-Graduação em Linguística - UFSC
publisher.none.fl_str_mv Programa de Pós-Graduação em Linguística - UFSC
dc.source.none.fl_str_mv Fórum Linguístico; Vol. 14 No. 2 (2017); 2128-2138
Fórum Linguístico; Vol. 14 Núm. 2 (2017); 2128-2138
Fórum Linguístico; v. 14 n. 2 (2017); 2128-2138
1984-8412
1415-8698
reponame:Fórum Linguístico
instname:Universidade Federal de Santa Catarina (UFSC)
instacron:UFSC
instname_str Universidade Federal de Santa Catarina (UFSC)
instacron_str UFSC
institution UFSC
reponame_str Fórum Linguístico
collection Fórum Linguístico
repository.name.fl_str_mv Fórum Linguístico - Universidade Federal de Santa Catarina (UFSC)
repository.mail.fl_str_mv portaldeperiodicos.bu@contato.ufsc.br || atilio.butturi@ufsc.br
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