Digital image: between scientific dissemination and social networks

• Autor(a) principal: Costa, Julia Lourenço
• Data de Publicação: 2021
• Outros Autores: Glück, Eduardo Paré
• Tipo de documento: Artigo
• Idioma: eng
• Título da fonte: Fórum Linguístico
• Texto Completo: https://periodicos.ufsc.br/index.php/forum/article/view/79650

This work aims to analyze the use of images in the scientific dissemination specifically in digital environments, seeking to understand what scientific dissemination is, to follow an approach on the role of image in this type of discourse. For such an undertaking, we take as theoretical basis the notions postulated in the framework of the digital discourse analysis, as proposed by Marie-Anne Paveau (2017), and the discourse of scientific dissemination on the media, by Patrick Charaudeau (2009). Specifically, it aims to (i) reflect on the growing integration of objects connected to our existence, focusing on the functioning of scientific dissemination - and the images it mobilizes - in a digital environment, as well as to (ii) comment on the uses of the image of scientific dissemination in the dialogue with social networks. To do so, images are examined according to the technodiscursive proposals and the iconization category, as well as from the discursive restrictions in the scope of scientific dissemination. The analyses show that, in the sphere of scientific dissemination, the phenomenon of discourse iconization is widely mobilized, both by a scientific dissemination magazine and by the digital enunciators who appropriate it, promoting uses that were not initially foreseen.