The new right and cultural wars: a case study of Ana Campagnolo’s performance on Facebook

• Autor(a) principal: Sparemberger, Cristian
• Data de Publicação: 2021
• Outros Autores: Lobo, Iann Endo, Campos da Silva, Igor
• Tipo de documento: Artigo
• Idioma: por
• Título da fonte: Em Tese (Florianópolis)
• Texto Completo: https://periodicos.ufsc.br/index.php/emtese/article/view/78966

This article aims to analyze the main aspects of the discourse on social networks issued by a relevant agent of the “newright”, the deputy Ana Campagnolo. It is intended to contribute to a taxonomy of the key points, most important guidelinesand rhetorical strategies used in the tactics of political mobilization of the political actor. The analysis is justified, insofar asCampagnolo is a leading political and intellectual figure of the ideological wing of moral conservatism, associated withBolsonarism and the doctrine of Olavo de Carvalho. It employs the method of dense analysis of speeches and interactionson her Facebook page. The time frame refers to the posts from may 11 to November 15, 2020, equivalent to around threehundred posts. After analyzing, organizing and cataloging the research material, it was concluded that among the myriadmovements of the “new right”, the deputy fits into a specific wing, whose ideological center is centered on the dispute forvalues and customs, within the context of cultural war and polarization that is found in the national political situation, whoseaxes orbit around the criticism of globalism, the denunciation of progressivism, and the defense of Christianity.