The new right and cultural wars: a case study of Ana Campagnolo’s performance on Facebook
Autor(a) principal: | |
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Data de Publicação: | 2021 |
Outros Autores: | , |
Tipo de documento: | Artigo |
Idioma: | por |
Título da fonte: | Em Tese (Florianópolis) |
Texto Completo: | https://periodicos.ufsc.br/index.php/emtese/article/view/78966 |
Resumo: | This article aims to analyze the main aspects of the discourse on social networks issued by a relevant agent of the “newright”, the deputy Ana Campagnolo. It is intended to contribute to a taxonomy of the key points, most important guidelinesand rhetorical strategies used in the tactics of political mobilization of the political actor. The analysis is justified, insofar asCampagnolo is a leading political and intellectual figure of the ideological wing of moral conservatism, associated withBolsonarism and the doctrine of Olavo de Carvalho. It employs the method of dense analysis of speeches and interactionson her Facebook page. The time frame refers to the posts from may 11 to November 15, 2020, equivalent to around threehundred posts. After analyzing, organizing and cataloging the research material, it was concluded that among the myriadmovements of the “new right”, the deputy fits into a specific wing, whose ideological center is centered on the dispute forvalues and customs, within the context of cultural war and polarization that is found in the national political situation, whoseaxes orbit around the criticism of globalism, the denunciation of progressivism, and the defense of Christianity. |
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The new right and cultural wars: a case study of Ana Campagnolo’s performance on FacebookA nova direita e as guerras culturais: um estudo de caso da atuação de Ana Campagnolo no FacebookThis article aims to analyze the main aspects of the discourse on social networks issued by a relevant agent of the “newright”, the deputy Ana Campagnolo. It is intended to contribute to a taxonomy of the key points, most important guidelinesand rhetorical strategies used in the tactics of political mobilization of the political actor. The analysis is justified, insofar asCampagnolo is a leading political and intellectual figure of the ideological wing of moral conservatism, associated withBolsonarism and the doctrine of Olavo de Carvalho. It employs the method of dense analysis of speeches and interactionson her Facebook page. The time frame refers to the posts from may 11 to November 15, 2020, equivalent to around threehundred posts. After analyzing, organizing and cataloging the research material, it was concluded that among the myriadmovements of the “new right”, the deputy fits into a specific wing, whose ideological center is centered on the dispute forvalues and customs, within the context of cultural war and polarization that is found in the national political situation, whoseaxes orbit around the criticism of globalism, the denunciation of progressivism, and the defense of Christianity.O presente artigo visa analisar os principais aspectos do discurso nas redes sociais de um quadro da “nova direita”, a Deputada Estadual de Santa Catarina Ana Campagnolo. Pretende-se contribuir para uma taxonomia dos pontos chave, pautas mais importantes e estratégias retóricas empregadas na tática de mobilização política da deputada. A análise é justificada, na medida em que Campagnolo é um quadro político e intelectual da ala ideológica do conservadorismo moral, associada ao bolsonarismo e à doutrina de Olavo de Carvalho. Utiliza-se o método de análise densa dos discursos e interações em sua página do Facebook e o recorte temporal de postagens dos últimos seis meses, equivalente a varredura de cerca de trezentas postagens. Após analisar, organizar e catalogar o material de pesquisa, concluiu-se que dentre a miríade de movimentos da “nova direita”, a deputada se encaixa em uma ala específica, cujo centro ideológico é centrado na disputa por valores e costumes, no interior do contexto de guerra cultural e polarização que se encontra a situação política nacional, cujos eixos orbitam ao redor da crítica ao globalismo, a denúncia do progressismo, e a defesa do cristianismoUniversidade Federal de Santa Catarina2021-09-29info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://periodicos.ufsc.br/index.php/emtese/article/view/7896610.5007/1806-5023.2021.e78966Em Tese; v. 18 n. 2 (2021): Dossiê: Nova Direita no Brasil: Matrizes teóricas, intelectuais e discursivas; 196-2131806-5023reponame:Em Tese (Florianópolis)instname:Universidade Federal de Santa Catarina (UFSC)instacron:UFSCporhttps://periodicos.ufsc.br/index.php/emtese/article/view/78966/47374http://creativecommons.org/licenses/by/4.0info:eu-repo/semantics/openAccessSparemberger, Cristian Lobo, Iann EndoCampos da Silva, Igor2021-09-29T17:48:24Zoai:periodicos.ufsc.br:article/78966Revistahttps://periodicos.ufsc.br/index.php/emtese/PUBhttps://periodicos.ufsc.br/index.php/emtese/oaiportaldeperiodicos.bu@contato.ufsc.br||revistaemtese@gmail.com1806-50231806-5023opendoar:2021-09-29T17:48:24Em Tese (Florianópolis) - Universidade Federal de Santa Catarina (UFSC)false |
dc.title.none.fl_str_mv |
The new right and cultural wars: a case study of Ana Campagnolo’s performance on Facebook A nova direita e as guerras culturais: um estudo de caso da atuação de Ana Campagnolo no Facebook |
title |
The new right and cultural wars: a case study of Ana Campagnolo’s performance on Facebook |
spellingShingle |
The new right and cultural wars: a case study of Ana Campagnolo’s performance on Facebook Sparemberger, Cristian |
title_short |
The new right and cultural wars: a case study of Ana Campagnolo’s performance on Facebook |
title_full |
The new right and cultural wars: a case study of Ana Campagnolo’s performance on Facebook |
title_fullStr |
The new right and cultural wars: a case study of Ana Campagnolo’s performance on Facebook |
title_full_unstemmed |
The new right and cultural wars: a case study of Ana Campagnolo’s performance on Facebook |
title_sort |
The new right and cultural wars: a case study of Ana Campagnolo’s performance on Facebook |
author |
Sparemberger, Cristian |
author_facet |
Sparemberger, Cristian Lobo, Iann Endo Campos da Silva, Igor |
author_role |
author |
author2 |
Lobo, Iann Endo Campos da Silva, Igor |
author2_role |
author author |
dc.contributor.author.fl_str_mv |
Sparemberger, Cristian Lobo, Iann Endo Campos da Silva, Igor |
description |
This article aims to analyze the main aspects of the discourse on social networks issued by a relevant agent of the “newright”, the deputy Ana Campagnolo. It is intended to contribute to a taxonomy of the key points, most important guidelinesand rhetorical strategies used in the tactics of political mobilization of the political actor. The analysis is justified, insofar asCampagnolo is a leading political and intellectual figure of the ideological wing of moral conservatism, associated withBolsonarism and the doctrine of Olavo de Carvalho. It employs the method of dense analysis of speeches and interactionson her Facebook page. The time frame refers to the posts from may 11 to November 15, 2020, equivalent to around threehundred posts. After analyzing, organizing and cataloging the research material, it was concluded that among the myriadmovements of the “new right”, the deputy fits into a specific wing, whose ideological center is centered on the dispute forvalues and customs, within the context of cultural war and polarization that is found in the national political situation, whoseaxes orbit around the criticism of globalism, the denunciation of progressivism, and the defense of Christianity. |
publishDate |
2021 |
dc.date.none.fl_str_mv |
2021-09-29 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://periodicos.ufsc.br/index.php/emtese/article/view/78966 10.5007/1806-5023.2021.e78966 |
url |
https://periodicos.ufsc.br/index.php/emtese/article/view/78966 |
identifier_str_mv |
10.5007/1806-5023.2021.e78966 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.relation.none.fl_str_mv |
https://periodicos.ufsc.br/index.php/emtese/article/view/78966/47374 |
dc.rights.driver.fl_str_mv |
http://creativecommons.org/licenses/by/4.0 info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
http://creativecommons.org/licenses/by/4.0 |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Universidade Federal de Santa Catarina |
publisher.none.fl_str_mv |
Universidade Federal de Santa Catarina |
dc.source.none.fl_str_mv |
Em Tese; v. 18 n. 2 (2021): Dossiê: Nova Direita no Brasil: Matrizes teóricas, intelectuais e discursivas; 196-213 1806-5023 reponame:Em Tese (Florianópolis) instname:Universidade Federal de Santa Catarina (UFSC) instacron:UFSC |
instname_str |
Universidade Federal de Santa Catarina (UFSC) |
instacron_str |
UFSC |
institution |
UFSC |
reponame_str |
Em Tese (Florianópolis) |
collection |
Em Tese (Florianópolis) |
repository.name.fl_str_mv |
Em Tese (Florianópolis) - Universidade Federal de Santa Catarina (UFSC) |
repository.mail.fl_str_mv |
portaldeperiodicos.bu@contato.ufsc.br||revistaemtese@gmail.com |
_version_ |
1797239879870971904 |