"We colect data for your own good" The rhetorical trick of data imaginary promoted in terms of use, privacy documents and investor reports of Fitbit platform

Detalhes bibliográficos
Autor(a) principal: Bitencourt, Elias Cunha
Data de Publicação: 2020
Tipo de documento: Artigo
Idioma: por
Título da fonte: Texto digital
Texto Completo: https://periodicos.ufsc.br/index.php/textodigital/article/view/1807-9288.2020v16n1p157
Resumo: We map the meaning and qualities attributed to the word “data” used in documents addressed to users and investors of Fitbit, the third largest platform in the global wearables industry. We analyzed the financial report (IPO) of the brand's first year in the stock market, the terms of use and privacy. The documents were explored in the Atlas.ti software. The findings points that despite the fact of media discourse addressed to users emphasize the benefits of sharing body personal data through Fitbit system, the message sent to investor is that the personal data security assurance, governmental interests in data accessibility and regulatory policies represent risks to the company’s business. We argue that official narratives draw a data imaginary as a rhetorical trick which hide the brand's political-economic network, risks, and agendas of interest while strengthening the datafication practices that support the platform's business model.
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spelling "We colect data for your own good" The rhetorical trick of data imaginary promoted in terms of use, privacy documents and investor reports of Fitbit platform"Coletamos dados para o seu bem" O truque retórico do imaginário sobre o dado digital promovido nos termos de uso, documentos de privacidade e relatórios de investidores da plataforma FitbitWe map the meaning and qualities attributed to the word “data” used in documents addressed to users and investors of Fitbit, the third largest platform in the global wearables industry. We analyzed the financial report (IPO) of the brand's first year in the stock market, the terms of use and privacy. The documents were explored in the Atlas.ti software. The findings points that despite the fact of media discourse addressed to users emphasize the benefits of sharing body personal data through Fitbit system, the message sent to investor is that the personal data security assurance, governmental interests in data accessibility and regulatory policies represent risks to the company’s business. We argue that official narratives draw a data imaginary as a rhetorical trick which hide the brand's political-economic network, risks, and agendas of interest while strengthening the datafication practices that support the platform's business model.O artigo mapeia o significado e as qualidades atribuídas ao “dado” nos documentos destinados aos usuários e investidores da Fitbit, terceira maior plataforma no setor global de vestíveis. Foram analisados o relatório financeiro (IPO) do primeiro ano da marca no mercado de ações, os termos de uso e privacidade. Os documentos foram explorados no softwareAtlas.ti. Os resultados indicam que, embora os discursos endereçados ao cliente coloquem o dado como um benefício para o usuário, as narrativas dirigidas aos investidores destacam como riscos para o negócio: a garantia de segurança e privacidade dos usuários, os interesses governamentais no acesso aos dados e as políticas de regulação. O nosso argumento central é de que as narrativas oficiais constroem um imaginário do dado enquanto truque retórico, ocultando a rede político-econômica da marca, os riscos e as agendas de interesse ao passo que enaltecem as práticas de dataficação necessárias ao modelo de negócio da plataformaCenter for Research in Computing, Literature, and Linguistics (NuPILL)2020-07-31info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://periodicos.ufsc.br/index.php/textodigital/article/view/1807-9288.2020v16n1p15710.5007/1807-9288.2020v16n1p157Texto Digital; Vol. 16 No. 1 (2020); 157-182Texto Digital; Vol. 16 No 1 (2020); 157-182Texto Digital; v. 16 n. 1 (2020); 157-1821807-9288reponame:Texto digitalinstname:Universidade Federal de Santa Catarina (UFSC)instacron:UFSCporhttps://periodicos.ufsc.br/index.php/textodigital/article/view/1807-9288.2020v16n1p157/43947Copyright (c) 2020 Elias Cunha Bitencourtinfo:eu-repo/semantics/openAccessBitencourt, Elias Cunha2020-08-11T14:26:41Zoai:periodicos.ufsc.br:article/74520Revistahttp://www.periodicos.ufsc.br/index.php/textodigitalPUBhttps://periodicos.ufsc.br/index.php/textodigital/oaitextodigital@cce.ufsc.br1807-92881807-9288opendoar:2020-08-11T14:26:41Texto digital - Universidade Federal de Santa Catarina (UFSC)false
dc.title.none.fl_str_mv "We colect data for your own good" The rhetorical trick of data imaginary promoted in terms of use, privacy documents and investor reports of Fitbit platform
"Coletamos dados para o seu bem" O truque retórico do imaginário sobre o dado digital promovido nos termos de uso, documentos de privacidade e relatórios de investidores da plataforma Fitbit
title "We colect data for your own good" The rhetorical trick of data imaginary promoted in terms of use, privacy documents and investor reports of Fitbit platform
spellingShingle "We colect data for your own good" The rhetorical trick of data imaginary promoted in terms of use, privacy documents and investor reports of Fitbit platform
Bitencourt, Elias Cunha
title_short "We colect data for your own good" The rhetorical trick of data imaginary promoted in terms of use, privacy documents and investor reports of Fitbit platform
title_full "We colect data for your own good" The rhetorical trick of data imaginary promoted in terms of use, privacy documents and investor reports of Fitbit platform
title_fullStr "We colect data for your own good" The rhetorical trick of data imaginary promoted in terms of use, privacy documents and investor reports of Fitbit platform
title_full_unstemmed "We colect data for your own good" The rhetorical trick of data imaginary promoted in terms of use, privacy documents and investor reports of Fitbit platform
title_sort "We colect data for your own good" The rhetorical trick of data imaginary promoted in terms of use, privacy documents and investor reports of Fitbit platform
author Bitencourt, Elias Cunha
author_facet Bitencourt, Elias Cunha
author_role author
dc.contributor.author.fl_str_mv Bitencourt, Elias Cunha
description We map the meaning and qualities attributed to the word “data” used in documents addressed to users and investors of Fitbit, the third largest platform in the global wearables industry. We analyzed the financial report (IPO) of the brand's first year in the stock market, the terms of use and privacy. The documents were explored in the Atlas.ti software. The findings points that despite the fact of media discourse addressed to users emphasize the benefits of sharing body personal data through Fitbit system, the message sent to investor is that the personal data security assurance, governmental interests in data accessibility and regulatory policies represent risks to the company’s business. We argue that official narratives draw a data imaginary as a rhetorical trick which hide the brand's political-economic network, risks, and agendas of interest while strengthening the datafication practices that support the platform's business model.
publishDate 2020
dc.date.none.fl_str_mv 2020-07-31
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://periodicos.ufsc.br/index.php/textodigital/article/view/1807-9288.2020v16n1p157
10.5007/1807-9288.2020v16n1p157
url https://periodicos.ufsc.br/index.php/textodigital/article/view/1807-9288.2020v16n1p157
identifier_str_mv 10.5007/1807-9288.2020v16n1p157
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://periodicos.ufsc.br/index.php/textodigital/article/view/1807-9288.2020v16n1p157/43947
dc.rights.driver.fl_str_mv Copyright (c) 2020 Elias Cunha Bitencourt
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2020 Elias Cunha Bitencourt
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Center for Research in Computing, Literature, and Linguistics (NuPILL)
publisher.none.fl_str_mv Center for Research in Computing, Literature, and Linguistics (NuPILL)
dc.source.none.fl_str_mv Texto Digital; Vol. 16 No. 1 (2020); 157-182
Texto Digital; Vol. 16 No 1 (2020); 157-182
Texto Digital; v. 16 n. 1 (2020); 157-182
1807-9288
reponame:Texto digital
instname:Universidade Federal de Santa Catarina (UFSC)
instacron:UFSC
instname_str Universidade Federal de Santa Catarina (UFSC)
instacron_str UFSC
institution UFSC
reponame_str Texto digital
collection Texto digital
repository.name.fl_str_mv Texto digital - Universidade Federal de Santa Catarina (UFSC)
repository.mail.fl_str_mv textodigital@cce.ufsc.br
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