Algorithms, viralization and psychic contagion: the worsening of the industrialization of the spirit

Detalhes bibliográficos
Autor(a) principal: Contrera, Malena
Data de Publicação: 2020
Outros Autores: Torres, Leonardo
Tipo de documento: Artigo
Idioma: por
Título da fonte: Texto digital
Texto Completo: https://periodicos.ufsc.br/index.php/textodigital/article/view/76652
Resumo: The article presents an analysis of the search data of users presented on Google Trends and Facebook and relates them to the current discussion of the role and impact of the algorithms. The relevance of this relationship is considered for the diagnosis of the emergence of specific symbolic contents of the Imaginary, on the one hand, and, on the other, of the use of what we could call psychic contagion strategies, such as verified in the mass communication phenomena. Considering that it is possible to identify these symbolic outbreaks in indicators such as G. Trends and Facebook ads, we reflect on the possible use of this data by institutions (Google and Facebook and their customers) in strategies for suggesting and maneuvering social agendas, as well as the affection that these guidelines call for. Therefore, starting from descriptions presented by the managers of these platforms, a theoretical discussion is proposed about their validity as methodological tools for the Studies of the Imaginary.
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spelling Algorithms, viralization and psychic contagion: the worsening of the industrialization of the spiritAlgoritmos, viralização e contágio psíquico: o agravamento da industrialização do espíritoThe article presents an analysis of the search data of users presented on Google Trends and Facebook and relates them to the current discussion of the role and impact of the algorithms. The relevance of this relationship is considered for the diagnosis of the emergence of specific symbolic contents of the Imaginary, on the one hand, and, on the other, of the use of what we could call psychic contagion strategies, such as verified in the mass communication phenomena. Considering that it is possible to identify these symbolic outbreaks in indicators such as G. Trends and Facebook ads, we reflect on the possible use of this data by institutions (Google and Facebook and their customers) in strategies for suggesting and maneuvering social agendas, as well as the affection that these guidelines call for. Therefore, starting from descriptions presented by the managers of these platforms, a theoretical discussion is proposed about their validity as methodological tools for the Studies of the Imaginary.O artigo apresenta os algoritmos da rede social Facebook e da plataforma Google e os relaciona com a problemática do dataísmo propondo-se a refletir sobre esta relação e os processos de eclosão de conteúdos simbólicos específicos do Imaginário, por um lado, e, por outro, o que poderíamos chamar de estratégias de contágio psíquico. Sabendo ser possível identificar esses processos de irrupção simbólica em indicadores como o G. Trends e Facebook ads, analise-se a utilização destes dados por instituições (Google e Facebook e seus clientes) em estratégias de sugestão e de manobra das pautas sociais, bem como das afetividades que essas pautas convocam. Diante disso, utiliza-se como método a análise descritiva da ferramenta Google Trends e Facebook ads, discutindo seu uso para os Estudos do Imaginário.Center for Research in Computing, Literature, and Linguistics (NuPILL)2020-12-22info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://periodicos.ufsc.br/index.php/textodigital/article/view/7665210.5007/1807-9288.2020v16n2p93Texto Digital; Vol. 16 No. 2 (2020): Imagens e imaginários na era digital/virtual; 93-112Texto Digital; Vol. 16 No 2 (2020): Imagens e imaginários na era digital/virtual; 93-112Texto Digital; v. 16 n. 2 (2020): Imagens e imaginários na era digital/virtual; 93-1121807-9288reponame:Texto digitalinstname:Universidade Federal de Santa Catarina (UFSC)instacron:UFSCporhttps://periodicos.ufsc.br/index.php/textodigital/article/view/76652/45063Copyright (c) 2020 Malena Contrera, Leonardo Torreshttp://creativecommons.org/licenses/by/4.0info:eu-repo/semantics/openAccessContrera, MalenaTorres, Leonardo2020-12-22T21:32:02Zoai:periodicos.ufsc.br:article/76652Revistahttp://www.periodicos.ufsc.br/index.php/textodigitalPUBhttps://periodicos.ufsc.br/index.php/textodigital/oaitextodigital@cce.ufsc.br1807-92881807-9288opendoar:2020-12-22T21:32:02Texto digital - Universidade Federal de Santa Catarina (UFSC)false
dc.title.none.fl_str_mv Algorithms, viralization and psychic contagion: the worsening of the industrialization of the spirit
Algoritmos, viralização e contágio psíquico: o agravamento da industrialização do espírito
title Algorithms, viralization and psychic contagion: the worsening of the industrialization of the spirit
spellingShingle Algorithms, viralization and psychic contagion: the worsening of the industrialization of the spirit
Contrera, Malena
title_short Algorithms, viralization and psychic contagion: the worsening of the industrialization of the spirit
title_full Algorithms, viralization and psychic contagion: the worsening of the industrialization of the spirit
title_fullStr Algorithms, viralization and psychic contagion: the worsening of the industrialization of the spirit
title_full_unstemmed Algorithms, viralization and psychic contagion: the worsening of the industrialization of the spirit
title_sort Algorithms, viralization and psychic contagion: the worsening of the industrialization of the spirit
author Contrera, Malena
author_facet Contrera, Malena
Torres, Leonardo
author_role author
author2 Torres, Leonardo
author2_role author
dc.contributor.author.fl_str_mv Contrera, Malena
Torres, Leonardo
description The article presents an analysis of the search data of users presented on Google Trends and Facebook and relates them to the current discussion of the role and impact of the algorithms. The relevance of this relationship is considered for the diagnosis of the emergence of specific symbolic contents of the Imaginary, on the one hand, and, on the other, of the use of what we could call psychic contagion strategies, such as verified in the mass communication phenomena. Considering that it is possible to identify these symbolic outbreaks in indicators such as G. Trends and Facebook ads, we reflect on the possible use of this data by institutions (Google and Facebook and their customers) in strategies for suggesting and maneuvering social agendas, as well as the affection that these guidelines call for. Therefore, starting from descriptions presented by the managers of these platforms, a theoretical discussion is proposed about their validity as methodological tools for the Studies of the Imaginary.
publishDate 2020
dc.date.none.fl_str_mv 2020-12-22
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://periodicos.ufsc.br/index.php/textodigital/article/view/76652
10.5007/1807-9288.2020v16n2p93
url https://periodicos.ufsc.br/index.php/textodigital/article/view/76652
identifier_str_mv 10.5007/1807-9288.2020v16n2p93
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://periodicos.ufsc.br/index.php/textodigital/article/view/76652/45063
dc.rights.driver.fl_str_mv Copyright (c) 2020 Malena Contrera, Leonardo Torres
http://creativecommons.org/licenses/by/4.0
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2020 Malena Contrera, Leonardo Torres
http://creativecommons.org/licenses/by/4.0
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Center for Research in Computing, Literature, and Linguistics (NuPILL)
publisher.none.fl_str_mv Center for Research in Computing, Literature, and Linguistics (NuPILL)
dc.source.none.fl_str_mv Texto Digital; Vol. 16 No. 2 (2020): Imagens e imaginários na era digital/virtual; 93-112
Texto Digital; Vol. 16 No 2 (2020): Imagens e imaginários na era digital/virtual; 93-112
Texto Digital; v. 16 n. 2 (2020): Imagens e imaginários na era digital/virtual; 93-112
1807-9288
reponame:Texto digital
instname:Universidade Federal de Santa Catarina (UFSC)
instacron:UFSC
instname_str Universidade Federal de Santa Catarina (UFSC)
instacron_str UFSC
institution UFSC
reponame_str Texto digital
collection Texto digital
repository.name.fl_str_mv Texto digital - Universidade Federal de Santa Catarina (UFSC)
repository.mail.fl_str_mv textodigital@cce.ufsc.br
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