Sociodemographic determinants of consumption: an analysis of the spectators of Pernambuco football

Detalhes bibliográficos
Autor(a) principal: Santos, Willian Gonçalves dos
Data de Publicação: 2020
Outros Autores: Barros Filho, Marcos Antonio, Miranda, Yves de Holanda Batista de, Rodrigues Silva, Victor Henrique, Pedroso, Carlos Augusto Mulatinho de Queiroz
Tipo de documento: Artigo
Idioma: por
Título da fonte: Motrivivência (Florianópolis)
Texto Completo: https://periodicos.ufsc.br/index.php/motrivivencia/article/view/2175-8042.2020e71739
Resumo: The aim of the present study was to analyze the influence of sociodemographic variables on the consumption behavior of soccer spectators in Pernambuco. Characterized as a quantitative approach, predictive correlational type. The sample consisted of 967 spectators of the Pernambuco Soccer Championship from 2017 to 2019. Data were collected from an adapted questionnaire and analyzed using the SPSS Statistics 24. The results presented mostly male spectators, regarding the schooling, most had completed higher education and a family income of over R $ 5,000.00. The model with sociodemographic variables as predictors of product purchase was significant. Regarding the purchase of tickets, the sociodemographic variables did not obtain significant predictive values. Thus, it can be concluded that sociodemographic variables had a positive influence on the purchase of club products but were not significant in the purchase of tickets.
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spelling Sociodemographic determinants of consumption: an analysis of the spectators of Pernambuco footballDeterminantes sociodemográficos del consumo: un análisis de los espectadores de fútbol de PernambucoDeterminantes sociodemográficos de consumo: uma análise dos espectadores do futebol de PernambucoThe aim of the present study was to analyze the influence of sociodemographic variables on the consumption behavior of soccer spectators in Pernambuco. Characterized as a quantitative approach, predictive correlational type. The sample consisted of 967 spectators of the Pernambuco Soccer Championship from 2017 to 2019. Data were collected from an adapted questionnaire and analyzed using the SPSS Statistics 24. The results presented mostly male spectators, regarding the schooling, most had completed higher education and a family income of over R $ 5,000.00. The model with sociodemographic variables as predictors of product purchase was significant. Regarding the purchase of tickets, the sociodemographic variables did not obtain significant predictive values. Thus, it can be concluded that sociodemographic variables had a positive influence on the purchase of club products but were not significant in the purchase of tickets.El objetivo del presente estudio fue analizar la influencia de las variables sociodemográficas en el comportamiento de consumo de los espectadores del fútbol del Pernambuco. Caracterizado como un enfoque cuantitativo, tipo correlacional predictivo. La muestra consistió en 967 espectadores del Campeonato de Fútbol de Pernambuco de 2017 a 2019. Los datos se recopilaron de un cuestionario adaptado y se analizaron utilizando el software SPSS Statistics 24. Los resultados presentaron principalmente espectadores masculinos, en relación con la escolaridad, la mayoría había completado la educación superior y un ingreso familiar de más de R $ 5,000.00. El modelo con variables sociodemográficas como predictores de compra de productos fue significativo. En cuanto a la compra de boletos, las variables sociodemográficas no obtuvieron valores predictivos significativos. Por lo tanto, se puede concluir que las variables sociodemográficas tuvieron una influencia positiva en la compra de productos del club, pero no fueron significativas en la compra de boletosO objetivo do presente estudo foi analisar a influência das variáveis sociodemográficas no comportamento de consumo dos espectadores do futebol Pernambucano. Caracterizado como de abordagem quantitativa, do tipo correlacional preditivo. A amostra foi composta por 967 espectadores do Campeonato Pernambucano de Futebol nos anos de 2017 a 2019. Os dados foram coletados a partir de um questionário adaptado e analisados no software SPSS Statistics 24. Os resultados apresentaram em sua maioria espectadores do sexo masculino, quanto à escolaridade, a maioria possuía o ensino superior completo e uma renda familiar superior a R$5.000,00. O modelo com as variáveis sociodemográficas como preditoras da compra de produtos foi significativo. Em relação à compra de ingressos, as variáveis sociodemográficas não obtiveram valores preditivos significativos. Sendo assim, conclui-se que as variáveis sociodemográficas influenciaram de forma positiva na compra de produtos do clube, entretanto não foram significativas na compra de ingressos.Universidade Federal de Santa Catarina2020-07-24info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://periodicos.ufsc.br/index.php/motrivivencia/article/view/2175-8042.2020e7173910.5007/2175-8042.2020e71739Motrivivência; v. 32 n. 63 (2020); 01-142175-80420103-4111reponame:Motrivivência (Florianópolis)instname:Universidade Federal de Santa Catarina (UFSC)instacron:UFSCporhttps://periodicos.ufsc.br/index.php/motrivivencia/article/view/2175-8042.2020e71739/43841Copyright (c) 2020 Motrivivênciainfo:eu-repo/semantics/openAccessSantos, Willian Gonçalves dosBarros Filho, Marcos AntonioMiranda, Yves de Holanda Batista deRodrigues Silva, Victor HenriquePedroso, Carlos Augusto Mulatinho de Queiroz2020-10-02T21:01:15Zoai:periodicos.ufsc.br:article/71739Revistahttp://www.periodicos.ufsc.br/index.php/motrivivenciaPUBhttps://periodicos.ufsc.br/index.php/motrivivencia/oai||giovani.pires@ufsc.br2175-80420103-4111opendoar:2020-10-02T21:01:15Motrivivência (Florianópolis) - Universidade Federal de Santa Catarina (UFSC)false
dc.title.none.fl_str_mv Sociodemographic determinants of consumption: an analysis of the spectators of Pernambuco football
Determinantes sociodemográficos del consumo: un análisis de los espectadores de fútbol de Pernambuco
Determinantes sociodemográficos de consumo: uma análise dos espectadores do futebol de Pernambuco
title Sociodemographic determinants of consumption: an analysis of the spectators of Pernambuco football
spellingShingle Sociodemographic determinants of consumption: an analysis of the spectators of Pernambuco football
Santos, Willian Gonçalves dos
title_short Sociodemographic determinants of consumption: an analysis of the spectators of Pernambuco football
title_full Sociodemographic determinants of consumption: an analysis of the spectators of Pernambuco football
title_fullStr Sociodemographic determinants of consumption: an analysis of the spectators of Pernambuco football
title_full_unstemmed Sociodemographic determinants of consumption: an analysis of the spectators of Pernambuco football
title_sort Sociodemographic determinants of consumption: an analysis of the spectators of Pernambuco football
author Santos, Willian Gonçalves dos
author_facet Santos, Willian Gonçalves dos
Barros Filho, Marcos Antonio
Miranda, Yves de Holanda Batista de
Rodrigues Silva, Victor Henrique
Pedroso, Carlos Augusto Mulatinho de Queiroz
author_role author
author2 Barros Filho, Marcos Antonio
Miranda, Yves de Holanda Batista de
Rodrigues Silva, Victor Henrique
Pedroso, Carlos Augusto Mulatinho de Queiroz
author2_role author
author
author
author
dc.contributor.author.fl_str_mv Santos, Willian Gonçalves dos
Barros Filho, Marcos Antonio
Miranda, Yves de Holanda Batista de
Rodrigues Silva, Victor Henrique
Pedroso, Carlos Augusto Mulatinho de Queiroz
description The aim of the present study was to analyze the influence of sociodemographic variables on the consumption behavior of soccer spectators in Pernambuco. Characterized as a quantitative approach, predictive correlational type. The sample consisted of 967 spectators of the Pernambuco Soccer Championship from 2017 to 2019. Data were collected from an adapted questionnaire and analyzed using the SPSS Statistics 24. The results presented mostly male spectators, regarding the schooling, most had completed higher education and a family income of over R $ 5,000.00. The model with sociodemographic variables as predictors of product purchase was significant. Regarding the purchase of tickets, the sociodemographic variables did not obtain significant predictive values. Thus, it can be concluded that sociodemographic variables had a positive influence on the purchase of club products but were not significant in the purchase of tickets.
publishDate 2020
dc.date.none.fl_str_mv 2020-07-24
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://periodicos.ufsc.br/index.php/motrivivencia/article/view/2175-8042.2020e71739
10.5007/2175-8042.2020e71739
url https://periodicos.ufsc.br/index.php/motrivivencia/article/view/2175-8042.2020e71739
identifier_str_mv 10.5007/2175-8042.2020e71739
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://periodicos.ufsc.br/index.php/motrivivencia/article/view/2175-8042.2020e71739/43841
dc.rights.driver.fl_str_mv Copyright (c) 2020 Motrivivência
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2020 Motrivivência
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidade Federal de Santa Catarina
publisher.none.fl_str_mv Universidade Federal de Santa Catarina
dc.source.none.fl_str_mv Motrivivência; v. 32 n. 63 (2020); 01-14
2175-8042
0103-4111
reponame:Motrivivência (Florianópolis)
instname:Universidade Federal de Santa Catarina (UFSC)
instacron:UFSC
instname_str Universidade Federal de Santa Catarina (UFSC)
instacron_str UFSC
institution UFSC
reponame_str Motrivivência (Florianópolis)
collection Motrivivência (Florianópolis)
repository.name.fl_str_mv Motrivivência (Florianópolis) - Universidade Federal de Santa Catarina (UFSC)
repository.mail.fl_str_mv ||giovani.pires@ufsc.br
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