Financial sustainability of the Beira-Rio arena: venue of the 2014 FIFA World Cup in Porto Alegre

• Autor(a) principal: Marchetti, Felippe
• Data de Publicação: 2019
• Outros Autores: Reppold Filho, Alberto Reinaldo, Schumacher, Gustavo Bordin
• Tipo de documento: Artigo
• Idioma: por
• Título da fonte: Motrivivência (Florianópolis)
• Texto Completo: https://periodicos.ufsc.br/index.php/motrivivencia/article/view/2175-8042.2019e56102

The transformation of traditional football stadiums into multipurpose sports arenas is an international trend that was boosted in Brazil by the 2014 FIFA World Cup. The purpose of this study was to analyze the financial sustainability of the Beira-Rio arena, one of the venues of the event. Documents were analyzed, site visits were carried out and interviews were conducted with the managers. The results indicated that the Beira-Rio project includes eight sources of revenue: box office, VIP spaces, parking, advertising, shopping center, non-sporting events, catering and visitation to the facilities. Beira-Rio is currently in a process of transition between a traditional football stadium and a multipurpose sports arena. In 2017, it presented an approximate loss of R$ 8,08 million, not proving to be financially sustainable; however, it could become sustainable, with a profit of approximately R$ 38,51 million per year, if existing revenue sources are increased.