“It can cry, it can speak, it can pee”: Modality values and playing affordances in contemporary baby dolls’ discourse

Detalhes bibliográficos
Autor(a) principal: Almeida, Danielle
Data de Publicação: 2018
Tipo de documento: Artigo
Idioma: eng
Título da fonte: Ilha do Desterro
Texto Completo: https://periodicos.ufsc.br/index.php/desterro/article/view/2175-8026.2018v71n3p143
Resumo: Baby dolls have been in the toy market for more than a hundred years, since French firm Jumeau entered the toy industry in the 19th century and started producing ‘bébés’, considered the greatest phenomena of the toy market (FLEMING, 1996). The aim of this analysis is to shed some light on the multimodal properties provided by the aural, verbal and visual texts of the packages of Brazilian baby dolls through a careful look at their textual and contextual meanings, anchored on Kress & Van Leeuwen’s (2006) subsystem of modality (reality value), within the interpersonal visual metafunction. The analyses of the baby dolls’ packages point to roles suggested to young girls from very early age, varying from parenting roles they are asked to fullfill later in life as future mothers to medical abilities they are encouraged to master in order to care and nurture for their “children”. 
id UFSC-9_3688f82e7dc2160207c167f61c1a03d0
oai_identifier_str oai:periodicos.ufsc.br:article/51429
network_acronym_str UFSC-9
network_name_str Ilha do Desterro
repository_id_str
spelling “It can cry, it can speak, it can pee”: Modality values and playing affordances in contemporary baby dolls’ discourse“Chora, fala, faz pipi”: Valores de modalidade e affordances do brincar no discurso contemporâneo sobre bonecasBaby dolls have been in the toy market for more than a hundred years, since French firm Jumeau entered the toy industry in the 19th century and started producing ‘bébés’, considered the greatest phenomena of the toy market (FLEMING, 1996). The aim of this analysis is to shed some light on the multimodal properties provided by the aural, verbal and visual texts of the packages of Brazilian baby dolls through a careful look at their textual and contextual meanings, anchored on Kress & Van Leeuwen’s (2006) subsystem of modality (reality value), within the interpersonal visual metafunction. The analyses of the baby dolls’ packages point to roles suggested to young girls from very early age, varying from parenting roles they are asked to fullfill later in life as future mothers to medical abilities they are encouraged to master in order to care and nurture for their “children”. As bonecas estão no mercado de brinquedos há mais de cem anos, já que a firma francesa Jumeau entrou na indústria do brinquedo no século 19 e começou a produzir 'bébés', considerado o maior fenômeno do mercado de brinquedos (FLEMING, 1996). O objetivo desta análise é lançar alguma luz sobre as propriedades multimodais fornecidas pelos textos auditivos, verbais e visuais dos pacotes de bonecas brasileiras através de um olhar cuidadoso sobre seus significados textuais e contextuais, ancorado em Kress & Van Leeuwen's (2006) subsistema de modalidade (valor da realidade), dentro da metafunção visual interpessoal. As análises dos pacotes de bonecos de bebê apontam para papéis sugeridos para jovens jovens desde a idade mais precoce, variando de papéis para pais, eles são convidados a preencher mais tarde na vida como futuras mães para habilidades médicas que são encorajados a dominar para cuidar e nutrir para seus "filhos".UFSC2018-09-03info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://periodicos.ufsc.br/index.php/desterro/article/view/2175-8026.2018v71n3p14310.5007/2175-8026.2018v71n3p143Ilha do Desterro A Journal of English Language, Literatures in English and Cultural Studies; Vol. 71 No. 3 (2018); 143-160Ilha do Desterro A Journal of English Language, Literatures in English and Cultural Studies; v. 71 n. 3 (2018); 143-1602175-80260101-4846reponame:Ilha do Desterroinstname:Universidade Federal de Santa Catarina (UFSC)instacron:UFSCenghttps://periodicos.ufsc.br/index.php/desterro/article/view/2175-8026.2018v71n3p143/37256Copyright (c) 2018 Danielle Almeidainfo:eu-repo/semantics/openAccessAlmeida, Danielle2018-09-20T16:49:53Zoai:periodicos.ufsc.br:article/51429Revistahttp://www.periodicos.ufsc.br/index.php/desterroPUBhttps://periodicos.ufsc.br/index.php/desterro/oaiilha@cce.ufsc.br||corseuil@cce.ufsc.br||ilhadodesterro@gmail.com2175-80260101-4846opendoar:2018-09-20T16:49:53Ilha do Desterro - Universidade Federal de Santa Catarina (UFSC)false
dc.title.none.fl_str_mv “It can cry, it can speak, it can pee”: Modality values and playing affordances in contemporary baby dolls’ discourse
“Chora, fala, faz pipi”: Valores de modalidade e affordances do brincar no discurso contemporâneo sobre bonecas
title “It can cry, it can speak, it can pee”: Modality values and playing affordances in contemporary baby dolls’ discourse
spellingShingle “It can cry, it can speak, it can pee”: Modality values and playing affordances in contemporary baby dolls’ discourse
Almeida, Danielle
title_short “It can cry, it can speak, it can pee”: Modality values and playing affordances in contemporary baby dolls’ discourse
title_full “It can cry, it can speak, it can pee”: Modality values and playing affordances in contemporary baby dolls’ discourse
title_fullStr “It can cry, it can speak, it can pee”: Modality values and playing affordances in contemporary baby dolls’ discourse
title_full_unstemmed “It can cry, it can speak, it can pee”: Modality values and playing affordances in contemporary baby dolls’ discourse
title_sort “It can cry, it can speak, it can pee”: Modality values and playing affordances in contemporary baby dolls’ discourse
author Almeida, Danielle
author_facet Almeida, Danielle
author_role author
dc.contributor.author.fl_str_mv Almeida, Danielle
description Baby dolls have been in the toy market for more than a hundred years, since French firm Jumeau entered the toy industry in the 19th century and started producing ‘bébés’, considered the greatest phenomena of the toy market (FLEMING, 1996). The aim of this analysis is to shed some light on the multimodal properties provided by the aural, verbal and visual texts of the packages of Brazilian baby dolls through a careful look at their textual and contextual meanings, anchored on Kress & Van Leeuwen’s (2006) subsystem of modality (reality value), within the interpersonal visual metafunction. The analyses of the baby dolls’ packages point to roles suggested to young girls from very early age, varying from parenting roles they are asked to fullfill later in life as future mothers to medical abilities they are encouraged to master in order to care and nurture for their “children”. 
publishDate 2018
dc.date.none.fl_str_mv 2018-09-03
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://periodicos.ufsc.br/index.php/desterro/article/view/2175-8026.2018v71n3p143
10.5007/2175-8026.2018v71n3p143
url https://periodicos.ufsc.br/index.php/desterro/article/view/2175-8026.2018v71n3p143
identifier_str_mv 10.5007/2175-8026.2018v71n3p143
dc.language.iso.fl_str_mv eng
language eng
dc.relation.none.fl_str_mv https://periodicos.ufsc.br/index.php/desterro/article/view/2175-8026.2018v71n3p143/37256
dc.rights.driver.fl_str_mv Copyright (c) 2018 Danielle Almeida
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2018 Danielle Almeida
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv UFSC
publisher.none.fl_str_mv UFSC
dc.source.none.fl_str_mv Ilha do Desterro A Journal of English Language, Literatures in English and Cultural Studies; Vol. 71 No. 3 (2018); 143-160
Ilha do Desterro A Journal of English Language, Literatures in English and Cultural Studies; v. 71 n. 3 (2018); 143-160
2175-8026
0101-4846
reponame:Ilha do Desterro
instname:Universidade Federal de Santa Catarina (UFSC)
instacron:UFSC
instname_str Universidade Federal de Santa Catarina (UFSC)
instacron_str UFSC
institution UFSC
reponame_str Ilha do Desterro
collection Ilha do Desterro
repository.name.fl_str_mv Ilha do Desterro - Universidade Federal de Santa Catarina (UFSC)
repository.mail.fl_str_mv ilha@cce.ufsc.br||corseuil@cce.ufsc.br||ilhadodesterro@gmail.com
_version_ 1789434828963184640

Registros relacionados