CLASSIC TELENOVELAS IN STREAMING GLOBOPLAY: TRANSMIDIATION STRATEGIES FOR THE RELAUNCH OF THE WORKS

Detalhes bibliográficos
Autor(a) principal: Ramos, Eutália
Data de Publicação: 2023
Outros Autores: Borges, Gabriela
Tipo de documento: Artigo
Idioma: por
Título da fonte: Revista GEMInIS
Texto Completo: https://www.revistageminis.ufscar.br/index.php/geminis/article/view/716
Resumo: The recirculation of audiovisual productions is constantly carried out in different media to reprises and remakes; Holdsworth (2011) defines as safe return: the guarantee of the hearing. On Brazilian television, Grupo Globo has carried out such action since 1980, in Vale a Pena Ver de Novo. We believe that the television network create repertoires the audience of the open TV, which in addition to activating the viewer’s memory, transfers this strategy to Globoplay. We examine the return of classic soap operas on streaming through transmediation strategies, focusing on the dissemination of the first ten launches on the main digital social networks.
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spelling CLASSIC TELENOVELAS IN STREAMING GLOBOPLAY: TRANSMIDIATION STRATEGIES FOR THE RELAUNCH OF THE WORKSTELENOVELAS CLÁSSICAS NO GLOBOPLAY: ESTRATÉGIAS DE TRANSMIDIAÇÃO PARA O (RE)LANÇAMENTO DAS OBRASGloboplaySoap operasTransmediation strategiesGloboplaySoap operasTransmediation strategiesTelenovelaEstratégias de transmidiaçãoGloboplayThe recirculation of audiovisual productions is constantly carried out in different media to reprises and remakes; Holdsworth (2011) defines as safe return: the guarantee of the hearing. On Brazilian television, Grupo Globo has carried out such action since 1980, in Vale a Pena Ver de Novo. We believe that the television network create repertoires the audience of the open TV, which in addition to activating the viewer’s memory, transfers this strategy to Globoplay. We examine the return of classic soap operas on streaming through transmediation strategies, focusing on the dissemination of the first ten launches on the main digital social networks.O reaproveitamento de conteúdos nas mídias é constantemente usado e, com frequência, somos reapresentados à reprises e remakes; Holdsworth (2011) define como safe return, a garantia do retorno seguro. Na televisão brasileira o Grupo Globo realiza tal ação desde 1980, no Vale a Pena Ver de Novo. Acreditamos que a emissora forma o repertório audiovisual do público da TV aberta e, além de ativar a memória dos espectadores, transfere essa estratégia para o Globoplay. Examinamos o retorno das novelas clássicas no streaming por meio das estratégias de transmidiação. Focamos na divulgação dos dez primeiros relançamentos nas principais redes sociais digitais.UFSCar2023-05-27info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://www.revistageminis.ufscar.br/index.php/geminis/article/view/71610.53450/2179-1465.RG.2023v14i1p4-22Revista GEMInIS; v. 14 n. 1 (2023); 4-22Revista GEMInIS; Vol. 14 No. 1 (2023); 4-22Revista GEMInIS; Vol. 14 Núm. 1 (2023); 4-222179-1465reponame:Revista GEMInISinstname:Universidade Federal de São Carlos (UFSCAR)instacron:UFSCARporhttps://www.revistageminis.ufscar.br/index.php/geminis/article/view/716/502Copyright (c) 2023 Eutália Ramos, Gabriela Borgeshttp://creativecommons.org/licenses/by-sa/4.0info:eu-repo/semantics/openAccessRamos, EutáliaBorges, Gabriela 2023-05-27T14:24:16Zoai:ojs.pkp.sfu.ca:article/716Revistahttps://www.revistageminis.ufscar.br/index.php/geminisPUBhttps://www.revistageminis.ufscar.br/index.php/geminis/oai||revista.geminisufscar@gmail.com2179-14652179-1465opendoar:2023-05-27T14:24:16Revista GEMInIS - Universidade Federal de São Carlos (UFSCAR)false
dc.title.none.fl_str_mv CLASSIC TELENOVELAS IN STREAMING GLOBOPLAY: TRANSMIDIATION STRATEGIES FOR THE RELAUNCH OF THE WORKS
TELENOVELAS CLÁSSICAS NO GLOBOPLAY: ESTRATÉGIAS DE TRANSMIDIAÇÃO PARA O (RE)LANÇAMENTO DAS OBRAS
title CLASSIC TELENOVELAS IN STREAMING GLOBOPLAY: TRANSMIDIATION STRATEGIES FOR THE RELAUNCH OF THE WORKS
spellingShingle CLASSIC TELENOVELAS IN STREAMING GLOBOPLAY: TRANSMIDIATION STRATEGIES FOR THE RELAUNCH OF THE WORKS
Ramos, Eutália
Globoplay
Soap operas
Transmediation strategies
Globoplay
Soap operas
Transmediation strategies
Telenovela
Estratégias de transmidiação
Globoplay
title_short CLASSIC TELENOVELAS IN STREAMING GLOBOPLAY: TRANSMIDIATION STRATEGIES FOR THE RELAUNCH OF THE WORKS
title_full CLASSIC TELENOVELAS IN STREAMING GLOBOPLAY: TRANSMIDIATION STRATEGIES FOR THE RELAUNCH OF THE WORKS
title_fullStr CLASSIC TELENOVELAS IN STREAMING GLOBOPLAY: TRANSMIDIATION STRATEGIES FOR THE RELAUNCH OF THE WORKS
title_full_unstemmed CLASSIC TELENOVELAS IN STREAMING GLOBOPLAY: TRANSMIDIATION STRATEGIES FOR THE RELAUNCH OF THE WORKS
title_sort CLASSIC TELENOVELAS IN STREAMING GLOBOPLAY: TRANSMIDIATION STRATEGIES FOR THE RELAUNCH OF THE WORKS
author Ramos, Eutália
author_facet Ramos, Eutália
Borges, Gabriela
author_role author
author2 Borges, Gabriela
author2_role author
dc.contributor.author.fl_str_mv Ramos, Eutália
Borges, Gabriela
dc.subject.por.fl_str_mv Globoplay
Soap operas
Transmediation strategies
Globoplay
Soap operas
Transmediation strategies
Telenovela
Estratégias de transmidiação
Globoplay
topic Globoplay
Soap operas
Transmediation strategies
Globoplay
Soap operas
Transmediation strategies
Telenovela
Estratégias de transmidiação
Globoplay
description The recirculation of audiovisual productions is constantly carried out in different media to reprises and remakes; Holdsworth (2011) defines as safe return: the guarantee of the hearing. On Brazilian television, Grupo Globo has carried out such action since 1980, in Vale a Pena Ver de Novo. We believe that the television network create repertoires the audience of the open TV, which in addition to activating the viewer’s memory, transfers this strategy to Globoplay. We examine the return of classic soap operas on streaming through transmediation strategies, focusing on the dissemination of the first ten launches on the main digital social networks.
publishDate 2023
dc.date.none.fl_str_mv 2023-05-27
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://www.revistageminis.ufscar.br/index.php/geminis/article/view/716
10.53450/2179-1465.RG.2023v14i1p4-22
url https://www.revistageminis.ufscar.br/index.php/geminis/article/view/716
identifier_str_mv 10.53450/2179-1465.RG.2023v14i1p4-22
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://www.revistageminis.ufscar.br/index.php/geminis/article/view/716/502
dc.rights.driver.fl_str_mv Copyright (c) 2023 Eutália Ramos, Gabriela Borges
http://creativecommons.org/licenses/by-sa/4.0
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2023 Eutália Ramos, Gabriela Borges
http://creativecommons.org/licenses/by-sa/4.0
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv UFSCar
publisher.none.fl_str_mv UFSCar
dc.source.none.fl_str_mv Revista GEMInIS; v. 14 n. 1 (2023); 4-22
Revista GEMInIS; Vol. 14 No. 1 (2023); 4-22
Revista GEMInIS; Vol. 14 Núm. 1 (2023); 4-22
2179-1465
reponame:Revista GEMInIS
instname:Universidade Federal de São Carlos (UFSCAR)
instacron:UFSCAR
instname_str Universidade Federal de São Carlos (UFSCAR)
instacron_str UFSCAR
institution UFSCAR
reponame_str Revista GEMInIS
collection Revista GEMInIS
repository.name.fl_str_mv Revista GEMInIS - Universidade Federal de São Carlos (UFSCAR)
repository.mail.fl_str_mv ||revista.geminisufscar@gmail.com
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