STREAMING STRATEGIES OF GLOBOPLAY PLATFORM FOR BRAZILIAN SERIES FROM 2016 TO 2018

Detalhes bibliográficos
Autor(a) principal: Mungioli, Maria Cristina Palma
Data de Publicação: 2019
Outros Autores: Penner, Tomaz Affonso, Ikeda, Flavia Suzue de M.
Tipo de documento: Artigo
Idioma: por
Título da fonte: Revista GEMInIS
DOI: 10.4322/2179-1465.024
Texto Completo: https://www.revistageminis.ufscar.br/index.php/geminis/article/view/413
Resumo: This paper analyzes the streaming strategies of Globoplay platform for Brazilian series also aired on TV Globo from January 2016 to August 2018. The article examines the relationships between streaming and broadcasting systems and their possible feedbacks. Throughout the period analyzed it was possible to identify strategies of the streaming platform premieres as dependent on the schedule from the broadcasting system. In this article, we discuss some implications of this strategy. 
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spelling STREAMING STRATEGIES OF GLOBOPLAY PLATFORM FOR BRAZILIAN SERIES FROM 2016 TO 2018ESTRATÉGIAS DE STREAMING DE SÉRIES BRASILEIRAS NA PLATAFORMA GLOBOPLAY NO PERÍODO DE 2016 A 2018StreamingGloboplayFicção televisivaThis paper analyzes the streaming strategies of Globoplay platform for Brazilian series also aired on TV Globo from January 2016 to August 2018. The article examines the relationships between streaming and broadcasting systems and their possible feedbacks. Throughout the period analyzed it was possible to identify strategies of the streaming platform premieres as dependent on the schedule from the broadcasting system. In this article, we discuss some implications of this strategy. O trabalho analisa estratégias de streaming da plataforma Globoplay para as séries brasileiras também exibidas na TV Globo de janeiro de 2016 a agosto de 2018. O artigo examina as relações entre os sistemas streaming e broadcasting e sua possível retroalimentação. Ao longo do período analisado foi possível identificar um modelo de lançamentos que subordinava o streaming à grade da emissora aberta. Algumas implicações dessa estratégia são discutidas neste artigo.UFSCar2019-04-07info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://www.revistageminis.ufscar.br/index.php/geminis/article/view/41310.4322/2179-1465.024Revista GEMInIS; v. 9 n. 3 (2018): III Jornada Internacional GEMInIS (JIG 2018): Entretenimento Transmídia Multiplataforma; 52-63Revista GEMInIS; Vol. 9 No. 3 (2018): III Jornada Internacional GEMInIS (JIG 2018): Entretenimento Transmídia Multiplataforma; 52-63Revista GEMInIS; Vol. 9 Núm. 3 (2018): III Jornada Internacional GEMInIS (JIG 2018): Entretenimento Transmídia Multiplataforma; 52-632179-1465reponame:Revista GEMInISinstname:Universidade Federal de São Carlos (UFSCAR)instacron:UFSCARporhttps://www.revistageminis.ufscar.br/index.php/geminis/article/view/413/318Copyright (c) 2018 Maria Cristina Palma Mungioli, Tomaz Affonso Penner, Flavia Suzue de M. Ikedainfo:eu-repo/semantics/openAccessMungioli, Maria Cristina PalmaPenner, Tomaz AffonsoIkeda, Flavia Suzue de M.2020-08-10T20:10:05Zoai:ojs.pkp.sfu.ca:article/413Revistahttps://www.revistageminis.ufscar.br/index.php/geminisPUBhttps://www.revistageminis.ufscar.br/index.php/geminis/oai||revista.geminisufscar@gmail.com2179-14652179-1465opendoar:2020-08-10T20:10:05Revista GEMInIS - Universidade Federal de São Carlos (UFSCAR)false
dc.title.none.fl_str_mv STREAMING STRATEGIES OF GLOBOPLAY PLATFORM FOR BRAZILIAN SERIES FROM 2016 TO 2018
ESTRATÉGIAS DE STREAMING DE SÉRIES BRASILEIRAS NA PLATAFORMA GLOBOPLAY NO PERÍODO DE 2016 A 2018
title STREAMING STRATEGIES OF GLOBOPLAY PLATFORM FOR BRAZILIAN SERIES FROM 2016 TO 2018
spellingShingle STREAMING STRATEGIES OF GLOBOPLAY PLATFORM FOR BRAZILIAN SERIES FROM 2016 TO 2018
STREAMING STRATEGIES OF GLOBOPLAY PLATFORM FOR BRAZILIAN SERIES FROM 2016 TO 2018
Mungioli, Maria Cristina Palma
Streaming
Globoplay
Ficção televisiva
Mungioli, Maria Cristina Palma
Streaming
Globoplay
Ficção televisiva
title_short STREAMING STRATEGIES OF GLOBOPLAY PLATFORM FOR BRAZILIAN SERIES FROM 2016 TO 2018
title_full STREAMING STRATEGIES OF GLOBOPLAY PLATFORM FOR BRAZILIAN SERIES FROM 2016 TO 2018
title_fullStr STREAMING STRATEGIES OF GLOBOPLAY PLATFORM FOR BRAZILIAN SERIES FROM 2016 TO 2018
STREAMING STRATEGIES OF GLOBOPLAY PLATFORM FOR BRAZILIAN SERIES FROM 2016 TO 2018
title_full_unstemmed STREAMING STRATEGIES OF GLOBOPLAY PLATFORM FOR BRAZILIAN SERIES FROM 2016 TO 2018
STREAMING STRATEGIES OF GLOBOPLAY PLATFORM FOR BRAZILIAN SERIES FROM 2016 TO 2018
title_sort STREAMING STRATEGIES OF GLOBOPLAY PLATFORM FOR BRAZILIAN SERIES FROM 2016 TO 2018
author Mungioli, Maria Cristina Palma
author_facet Mungioli, Maria Cristina Palma
Mungioli, Maria Cristina Palma
Penner, Tomaz Affonso
Ikeda, Flavia Suzue de M.
Penner, Tomaz Affonso
Ikeda, Flavia Suzue de M.
author_role author
author2 Penner, Tomaz Affonso
Ikeda, Flavia Suzue de M.
author2_role author
author
dc.contributor.author.fl_str_mv Mungioli, Maria Cristina Palma
Penner, Tomaz Affonso
Ikeda, Flavia Suzue de M.
dc.subject.por.fl_str_mv Streaming
Globoplay
Ficção televisiva
topic Streaming
Globoplay
Ficção televisiva
description This paper analyzes the streaming strategies of Globoplay platform for Brazilian series also aired on TV Globo from January 2016 to August 2018. The article examines the relationships between streaming and broadcasting systems and their possible feedbacks. Throughout the period analyzed it was possible to identify strategies of the streaming platform premieres as dependent on the schedule from the broadcasting system. In this article, we discuss some implications of this strategy. 
publishDate 2019
dc.date.none.fl_str_mv 2019-04-07
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://www.revistageminis.ufscar.br/index.php/geminis/article/view/413
10.4322/2179-1465.024
url https://www.revistageminis.ufscar.br/index.php/geminis/article/view/413
identifier_str_mv 10.4322/2179-1465.024
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://www.revistageminis.ufscar.br/index.php/geminis/article/view/413/318
dc.rights.driver.fl_str_mv Copyright (c) 2018 Maria Cristina Palma Mungioli, Tomaz Affonso Penner, Flavia Suzue de M. Ikeda
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2018 Maria Cristina Palma Mungioli, Tomaz Affonso Penner, Flavia Suzue de M. Ikeda
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv UFSCar
publisher.none.fl_str_mv UFSCar
dc.source.none.fl_str_mv Revista GEMInIS; v. 9 n. 3 (2018): III Jornada Internacional GEMInIS (JIG 2018): Entretenimento Transmídia Multiplataforma; 52-63
Revista GEMInIS; Vol. 9 No. 3 (2018): III Jornada Internacional GEMInIS (JIG 2018): Entretenimento Transmídia Multiplataforma; 52-63
Revista GEMInIS; Vol. 9 Núm. 3 (2018): III Jornada Internacional GEMInIS (JIG 2018): Entretenimento Transmídia Multiplataforma; 52-63
2179-1465
reponame:Revista GEMInIS
instname:Universidade Federal de São Carlos (UFSCAR)
instacron:UFSCAR
instname_str Universidade Federal de São Carlos (UFSCAR)
instacron_str UFSCAR
institution UFSCAR
reponame_str Revista GEMInIS
collection Revista GEMInIS
repository.name.fl_str_mv Revista GEMInIS - Universidade Federal de São Carlos (UFSCAR)
repository.mail.fl_str_mv ||revista.geminisufscar@gmail.com
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dc.identifier.doi.none.fl_str_mv 10.4322/2179-1465.024

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