Editorial - AI Narratives: Trends in Audiovisual Production - part 1

• Autor(a) principal: Carlos Massarolo, João
• Data de Publicação: 2024
• Outros Autores: Fischer, André
• Tipo de documento: Artigo
• Idioma: por
• Título da fonte: Revista GEMInIS
• Texto Completo: https://www.revistageminis.ufscar.br/index.php/geminis/article/view/846
• topic: inteligência artificial; audiovisual; narrativa; inteligencia artificial; audiovisual; narrativo; artificial inteligence; audiovisual; narrative

As AI becomes increasingly integrated into production and storytelling practices, we face new challenges and opportunities that are defining the future of media. The rise of artificial intelligence in the audiovisual sector is not just a technical evolution; it's a revolution in the very structures of narrative. AI tools are enabling creators to explore unprecedented narrative complexities, where the convergence of data, algorithms, and human creativity can result in deeply personalized and immersive storytelling forms. But what are the limits of creativity when algorithms can learn, adapt, and create in ways that only humans used to? The generative capabilities of AI call into question the very conventional notions of authorship and creativity, challenging traditional boundaries and sparking debates about originality and ethics in creation. The ability of machines to simulate and create original content invites reflection on the future of authorship and the role of creators in the contemporary digital context. The innovations brought about by AI open up new possibilities for audiovisual production, real-time content personalization, and the development of interactive experiences where the audience can influence or even co-create narratives. In addition, its use also has significant implications in the context of authenticity and emotional manipulation. The potential to generate highly engaging and technically sophisticated content coexists with the risk of promoting disinformation or manipulating perceptions, a concern amplified by the emergence of "deepfakes" and other technologies that can produce falsifiable content indistinguishable from reality. This edition of Geminis Journal is dedicated to artificial intelligence and how it is reshaping the boundaries of creation and perception in the audiovisual field, an area marked by rapid technological transformations and significant cultural changes.