EVALUATING DIGITAL ORGANIZATIONAL INFLUENCE USING A ROBOT: COMPARATIVE EXPERIMENT BASED ON NATURAL LANGUAGE AND GENERATIVE ARTIFICIAL INTELLIGENCE GENERATION MODELS

Detalhes bibliográficos
Autor(a) principal: Terra, Carolina
Data de Publicação: 2024
Outros Autores: Carneiro dos Santos, Márcio, Santos Ferreira de Sousa , Gisela Maria
Tipo de documento: Artigo
Idioma: por
Título da fonte: Revista GEMInIS
Texto Completo: https://www.revistageminis.ufscar.br/index.php/geminis/article/view/795
Resumo: The article explores academic and practical research on digital influence. It describes a proof of concept of a digital influence assessment model, based on the use of the ChatGPT, generative artificial intelligence platform. Using prompt design techniques, an index was built with metrics related to the proposed objective, automating part of the analysis. A comparative study between the metrics suggested by the robot and theoretical constructs recognized in the area, indicated the possibility of integration between traditional methodology and the presented approach. The experiment identified gains in productivity and ability to deal with volume of data, emphasizing that human review remains fundamental.
id UFSCAR-2_4ea52fb71d52a05c8f9c1e6ce0caeaeb
oai_identifier_str oai:ojs.pkp.sfu.ca:article/795
network_acronym_str UFSCAR-2
network_name_str Revista GEMInIS
repository_id_str
spelling EVALUATING DIGITAL ORGANIZATIONAL INFLUENCE USING A ROBOT: COMPARATIVE EXPERIMENT BASED ON NATURAL LANGUAGE AND GENERATIVE ARTIFICIAL INTELLIGENCE GENERATION MODELSEVALUACIÓN DE LA INFLUENCIA ORGANIZACIONAL DIGITAL UTILIZANDO UN ROBOT: EXPERIMENTO COMPARATIVO BASADO EN LENGUAJE NATURAL Y MODELOS DE GENERACIÓN DE INTELIGENCIA ARTIFICIAL GENERATIVAAVALIANDO A INFLUÊNCIA ORGANIZACIONAL DIGITAL USANDO UM ROBÔ: EXPERIMENTO COMPARATIVO A PARTIR DE MODELOS DE GERAÇÃO DE LINGUAGEM NATURAL E INTELIGÊNCIA ARTIFICIAL GENERATIVADigital influenceartificial intelligencechatGPTdigital influenceartificial intelligenceInfluencia digitalinteligencia artificialchatGPTinfluencia digitalinteligencia artificialInfluência digitalinteligência artificialchatGPTInfluência digitalInteligência artificialThe article explores academic and practical research on digital influence. It describes a proof of concept of a digital influence assessment model, based on the use of the ChatGPT, generative artificial intelligence platform. Using prompt design techniques, an index was built with metrics related to the proposed objective, automating part of the analysis. A comparative study between the metrics suggested by the robot and theoretical constructs recognized in the area, indicated the possibility of integration between traditional methodology and the presented approach. The experiment identified gains in productivity and ability to deal with volume of data, emphasizing that human review remains fundamental.El artículo explora la investigación académica y práctica sobre la influencia digital. Describe una prueba de concepto de un modelo de evaluación de influencia digital, basado en el uso de la plataforma de inteligencia artificial generativa ChatGPT. Utilizando técnicas de prompt design se construyó un índice con métricas relacionadas con el objetivo propuesto, automatizando parte del análisis. Un estudio comparativo entre las métricas sugeridas por el robot y constructos teóricos reconocidos en el área, indicó la posibilidad de integración entre la metodología tradicional y el enfoque presentado. El experimento identificó mejoras en la productividad y la capacidad para manejar un volumen de datos, enfatizando que la revisión humana sigue siendo fundamental.O artigo explora pesquisas realizadas nos âmbitos acadêmico e prático sobre influência digital. Descreve uma prova de conceito de um modelo de avaliação de influência digital, a partir da utilização da plataforma de inteligência artificial generativa ChatGPT. Usando técnicas de prompt design se construiu um índice com métricas relacionadas ao objetivo proposto automatizando uma parte da análise. Um estudo comparativo entre as métricas sugeridas pelo robô e construtos teóricos reconhecidos na área, indicou possibilidade de integração entre metodologia tradicional e abordagem apresentada. O experimento identificou ganhos de produtividade e capacidade de lidar com volume de dados, ressaltando que a revisão humana segue fundamental.UFSCar2024-04-22info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://www.revistageminis.ufscar.br/index.php/geminis/article/view/79510.14244/2179-1465.RG.2023v14i3p105-123Revista GEMInIS; v. 14 n. 3 (2023): Narrativas de IA: tendências da produção audiovisual - Parte 1; 105-123Revista GEMInIS; Vol. 14 No. 3 (2023): AI narratives: trends in audiovisual production - Part 1; 105-123Revista GEMInIS; Vol. 14 Núm. 3 (2023): Narrativas de IA: tendencias en la producción audiovisual - Parte 1; 105-1232179-1465reponame:Revista GEMInISinstname:Universidade Federal de São Carlos (UFSCAR)instacron:UFSCARporhttps://www.revistageminis.ufscar.br/index.php/geminis/article/view/795/527Copyright (c) 2024 Carolina Terra, Márcio Carneiro dos Santos, Gisela Sousahttp://creativecommons.org/licenses/by-sa/4.0info:eu-repo/semantics/openAccessTerra, CarolinaCarneiro dos Santos, MárcioSantos Ferreira de Sousa , Gisela Maria2024-04-22T21:30:16Zoai:ojs.pkp.sfu.ca:article/795Revistahttps://www.revistageminis.ufscar.br/index.php/geminisPUBhttps://www.revistageminis.ufscar.br/index.php/geminis/oai||revista.geminisufscar@gmail.com2179-14652179-1465opendoar:2024-04-22T21:30:16Revista GEMInIS - Universidade Federal de São Carlos (UFSCAR)false
dc.title.none.fl_str_mv EVALUATING DIGITAL ORGANIZATIONAL INFLUENCE USING A ROBOT: COMPARATIVE EXPERIMENT BASED ON NATURAL LANGUAGE AND GENERATIVE ARTIFICIAL INTELLIGENCE GENERATION MODELS
EVALUACIÓN DE LA INFLUENCIA ORGANIZACIONAL DIGITAL UTILIZANDO UN ROBOT: EXPERIMENTO COMPARATIVO BASADO EN LENGUAJE NATURAL Y MODELOS DE GENERACIÓN DE INTELIGENCIA ARTIFICIAL GENERATIVA
AVALIANDO A INFLUÊNCIA ORGANIZACIONAL DIGITAL USANDO UM ROBÔ: EXPERIMENTO COMPARATIVO A PARTIR DE MODELOS DE GERAÇÃO DE LINGUAGEM NATURAL E INTELIGÊNCIA ARTIFICIAL GENERATIVA
title EVALUATING DIGITAL ORGANIZATIONAL INFLUENCE USING A ROBOT: COMPARATIVE EXPERIMENT BASED ON NATURAL LANGUAGE AND GENERATIVE ARTIFICIAL INTELLIGENCE GENERATION MODELS
spellingShingle EVALUATING DIGITAL ORGANIZATIONAL INFLUENCE USING A ROBOT: COMPARATIVE EXPERIMENT BASED ON NATURAL LANGUAGE AND GENERATIVE ARTIFICIAL INTELLIGENCE GENERATION MODELS
Terra, Carolina
Digital influence
artificial intelligence
chatGPT
digital influence
artificial intelligence
Influencia digital
inteligencia artificial
chatGPT
influencia digital
inteligencia artificial
Influência digital
inteligência artificial
chatGPT
Influência digital
Inteligência artificial
title_short EVALUATING DIGITAL ORGANIZATIONAL INFLUENCE USING A ROBOT: COMPARATIVE EXPERIMENT BASED ON NATURAL LANGUAGE AND GENERATIVE ARTIFICIAL INTELLIGENCE GENERATION MODELS
title_full EVALUATING DIGITAL ORGANIZATIONAL INFLUENCE USING A ROBOT: COMPARATIVE EXPERIMENT BASED ON NATURAL LANGUAGE AND GENERATIVE ARTIFICIAL INTELLIGENCE GENERATION MODELS
title_fullStr EVALUATING DIGITAL ORGANIZATIONAL INFLUENCE USING A ROBOT: COMPARATIVE EXPERIMENT BASED ON NATURAL LANGUAGE AND GENERATIVE ARTIFICIAL INTELLIGENCE GENERATION MODELS
title_full_unstemmed EVALUATING DIGITAL ORGANIZATIONAL INFLUENCE USING A ROBOT: COMPARATIVE EXPERIMENT BASED ON NATURAL LANGUAGE AND GENERATIVE ARTIFICIAL INTELLIGENCE GENERATION MODELS
title_sort EVALUATING DIGITAL ORGANIZATIONAL INFLUENCE USING A ROBOT: COMPARATIVE EXPERIMENT BASED ON NATURAL LANGUAGE AND GENERATIVE ARTIFICIAL INTELLIGENCE GENERATION MODELS
author Terra, Carolina
author_facet Terra, Carolina
Carneiro dos Santos, Márcio
Santos Ferreira de Sousa , Gisela Maria
author_role author
author2 Carneiro dos Santos, Márcio
Santos Ferreira de Sousa , Gisela Maria
author2_role author
author
dc.contributor.author.fl_str_mv Terra, Carolina
Carneiro dos Santos, Márcio
Santos Ferreira de Sousa , Gisela Maria
dc.subject.por.fl_str_mv Digital influence
artificial intelligence
chatGPT
digital influence
artificial intelligence
Influencia digital
inteligencia artificial
chatGPT
influencia digital
inteligencia artificial
Influência digital
inteligência artificial
chatGPT
Influência digital
Inteligência artificial
topic Digital influence
artificial intelligence
chatGPT
digital influence
artificial intelligence
Influencia digital
inteligencia artificial
chatGPT
influencia digital
inteligencia artificial
Influência digital
inteligência artificial
chatGPT
Influência digital
Inteligência artificial
description The article explores academic and practical research on digital influence. It describes a proof of concept of a digital influence assessment model, based on the use of the ChatGPT, generative artificial intelligence platform. Using prompt design techniques, an index was built with metrics related to the proposed objective, automating part of the analysis. A comparative study between the metrics suggested by the robot and theoretical constructs recognized in the area, indicated the possibility of integration between traditional methodology and the presented approach. The experiment identified gains in productivity and ability to deal with volume of data, emphasizing that human review remains fundamental.
publishDate 2024
dc.date.none.fl_str_mv 2024-04-22
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://www.revistageminis.ufscar.br/index.php/geminis/article/view/795
10.14244/2179-1465.RG.2023v14i3p105-123
url https://www.revistageminis.ufscar.br/index.php/geminis/article/view/795
identifier_str_mv 10.14244/2179-1465.RG.2023v14i3p105-123
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://www.revistageminis.ufscar.br/index.php/geminis/article/view/795/527
dc.rights.driver.fl_str_mv Copyright (c) 2024 Carolina Terra, Márcio Carneiro dos Santos, Gisela Sousa
http://creativecommons.org/licenses/by-sa/4.0
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2024 Carolina Terra, Márcio Carneiro dos Santos, Gisela Sousa
http://creativecommons.org/licenses/by-sa/4.0
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv UFSCar
publisher.none.fl_str_mv UFSCar
dc.source.none.fl_str_mv Revista GEMInIS; v. 14 n. 3 (2023): Narrativas de IA: tendências da produção audiovisual - Parte 1; 105-123
Revista GEMInIS; Vol. 14 No. 3 (2023): AI narratives: trends in audiovisual production - Part 1; 105-123
Revista GEMInIS; Vol. 14 Núm. 3 (2023): Narrativas de IA: tendencias en la producción audiovisual - Parte 1; 105-123
2179-1465
reponame:Revista GEMInIS
instname:Universidade Federal de São Carlos (UFSCAR)
instacron:UFSCAR
instname_str Universidade Federal de São Carlos (UFSCAR)
instacron_str UFSCAR
institution UFSCAR
reponame_str Revista GEMInIS
collection Revista GEMInIS
repository.name.fl_str_mv Revista GEMInIS - Universidade Federal de São Carlos (UFSCAR)
repository.mail.fl_str_mv ||revista.geminisufscar@gmail.com
_version_ 1814253129721446400

Registros relacionados