PLATFORMIZATION OF CULTURAL PRODUCTION ON YOUTUBE: CASE STUDY OF 2QUADRINHOS CHANNEL

Detalhes bibliográficos
Autor(a) principal: Montardo, Sandra Portella
Data de Publicação: 2023
Outros Autores: da Silva, Claiton Borges
Tipo de documento: Artigo
Idioma: por
Título da fonte: Revista GEMInIS
Texto Completo: https://www.revistageminis.ufscar.br/index.php/geminis/article/view/697
Resumo: This paper seeks to investigate the platformization of cultural production of the 2quadrinhos YouTube channel through an analysis of practices and affordances. In a scenario in which cultural producers are increasingly dependent on the technological, business and governance infrastructure of digital platforms, when creating content, the question arises in what way this issue emerges in a You Tube channel about comics. The research used a case study, a bibliographic and documental survey and a semi-structured interview. As a result, editorial guidelines were identified that dynamically articulate content curation on comic books and datafication strategies proposed by You Tube.
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spelling PLATFORMIZATION OF CULTURAL PRODUCTION ON YOUTUBE: CASE STUDY OF 2QUADRINHOS CHANNELPLATFORMIZATION OF CULTURAL PRODUCTION ON YOUTUBE: CASE STUDY OF 2QUADRINHOS CHANNELPLATAFORMIZAÇÃO DA PRODUÇÃO CULTURAL NO YOUTUBE: ESTUDO DE CASO DO CANAL 2QUADRINHOSPlatformization of Cultural ProductionCurationYouTubePlataformização da Produção CulturalCuradoriaYouTubeThis paper seeks to investigate the platformization of cultural production of the 2quadrinhos YouTube channel through an analysis of practices and affordances. In a scenario in which cultural producers are increasingly dependent on the technological, business and governance infrastructure of digital platforms, when creating content, the question arises in what way this issue emerges in a You Tube channel about comics. The research used a case study, a bibliographic and documental survey and a semi-structured interview. As a result, editorial guidelines were identified that dynamically articulate content curation on comic books and datafication strategies proposed by You Tube.This paper seeks to investigate the platformization of cultural production of the 2quadrinhos YouTube channel through an analysis of practices and affordances. In a scenario in which cultural producers are increasingly dependent on the technological, business and governance infrastructure of digital platforms, when creating content, the question arises in what way this issue emerges in a You Tube channel about comics. The research used a case study, a bibliographic and documental survey and a semi-structured interview. As a result, editorial guidelines were identified that dynamically articulate content curation on comic books and datafication strategies proposed by You Tube.Este artigo tem por objetivo investigar a plataformização da produção cultural do canal 2quadrinhos no You Tube por meio da análise de práticas e affordances. Num cenário em que, cada vez mais, produtores culturais dependem das infraestruturas tecnológicas, de negócios e de governança das plataformas digitais, ao criarem conteúdo, questiona-se de que forma essa questão emerge em um canal do You Tube sobre histórias em quadrinhos. A pesquisa se valeu de estudo de caso, de levantamento bibliográfico, documental e de entrevista semi-estruturada. Identificou-se diretrizes editoriais que articulam, dinamicamente, curadoria de conteúdo sobre histórias em quadrinhos e estratégias de datificação propostas pelo You Tube.UFSCar2023-05-27info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://www.revistageminis.ufscar.br/index.php/geminis/article/view/69710.53450/2179-1465.RG.2023v14i1p149-170Revista GEMInIS; v. 14 n. 1 (2023); 149-170Revista GEMInIS; Vol. 14 No. 1 (2023); 149-170Revista GEMInIS; Vol. 14 Núm. 1 (2023); 149-1702179-1465reponame:Revista GEMInISinstname:Universidade Federal de São Carlos (UFSCAR)instacron:UFSCARporhttps://www.revistageminis.ufscar.br/index.php/geminis/article/view/697/509Copyright (c) 2023 Sandra Portella Montardo, Claiton Borges da Silvahttp://creativecommons.org/licenses/by-sa/4.0info:eu-repo/semantics/openAccessMontardo, Sandra Portellada Silva, Claiton Borges2023-05-27T14:24:16Zoai:ojs.pkp.sfu.ca:article/697Revistahttps://www.revistageminis.ufscar.br/index.php/geminisPUBhttps://www.revistageminis.ufscar.br/index.php/geminis/oai||revista.geminisufscar@gmail.com2179-14652179-1465opendoar:2023-05-27T14:24:16Revista GEMInIS - Universidade Federal de São Carlos (UFSCAR)false
dc.title.none.fl_str_mv PLATFORMIZATION OF CULTURAL PRODUCTION ON YOUTUBE: CASE STUDY OF 2QUADRINHOS CHANNEL
PLATFORMIZATION OF CULTURAL PRODUCTION ON YOUTUBE: CASE STUDY OF 2QUADRINHOS CHANNEL
PLATAFORMIZAÇÃO DA PRODUÇÃO CULTURAL NO YOUTUBE: ESTUDO DE CASO DO CANAL 2QUADRINHOS
title PLATFORMIZATION OF CULTURAL PRODUCTION ON YOUTUBE: CASE STUDY OF 2QUADRINHOS CHANNEL
spellingShingle PLATFORMIZATION OF CULTURAL PRODUCTION ON YOUTUBE: CASE STUDY OF 2QUADRINHOS CHANNEL
Montardo, Sandra Portella
Platformization of Cultural Production
Curation
YouTube
Plataformização da Produção Cultural
Curadoria
YouTube
title_short PLATFORMIZATION OF CULTURAL PRODUCTION ON YOUTUBE: CASE STUDY OF 2QUADRINHOS CHANNEL
title_full PLATFORMIZATION OF CULTURAL PRODUCTION ON YOUTUBE: CASE STUDY OF 2QUADRINHOS CHANNEL
title_fullStr PLATFORMIZATION OF CULTURAL PRODUCTION ON YOUTUBE: CASE STUDY OF 2QUADRINHOS CHANNEL
title_full_unstemmed PLATFORMIZATION OF CULTURAL PRODUCTION ON YOUTUBE: CASE STUDY OF 2QUADRINHOS CHANNEL
title_sort PLATFORMIZATION OF CULTURAL PRODUCTION ON YOUTUBE: CASE STUDY OF 2QUADRINHOS CHANNEL
author Montardo, Sandra Portella
author_facet Montardo, Sandra Portella
da Silva, Claiton Borges
author_role author
author2 da Silva, Claiton Borges
author2_role author
dc.contributor.author.fl_str_mv Montardo, Sandra Portella
da Silva, Claiton Borges
dc.subject.por.fl_str_mv Platformization of Cultural Production
Curation
YouTube
Plataformização da Produção Cultural
Curadoria
YouTube
topic Platformization of Cultural Production
Curation
YouTube
Plataformização da Produção Cultural
Curadoria
YouTube
description This paper seeks to investigate the platformization of cultural production of the 2quadrinhos YouTube channel through an analysis of practices and affordances. In a scenario in which cultural producers are increasingly dependent on the technological, business and governance infrastructure of digital platforms, when creating content, the question arises in what way this issue emerges in a You Tube channel about comics. The research used a case study, a bibliographic and documental survey and a semi-structured interview. As a result, editorial guidelines were identified that dynamically articulate content curation on comic books and datafication strategies proposed by You Tube.
publishDate 2023
dc.date.none.fl_str_mv 2023-05-27
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://www.revistageminis.ufscar.br/index.php/geminis/article/view/697
10.53450/2179-1465.RG.2023v14i1p149-170
url https://www.revistageminis.ufscar.br/index.php/geminis/article/view/697
identifier_str_mv 10.53450/2179-1465.RG.2023v14i1p149-170
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://www.revistageminis.ufscar.br/index.php/geminis/article/view/697/509
dc.rights.driver.fl_str_mv Copyright (c) 2023 Sandra Portella Montardo, Claiton Borges da Silva
http://creativecommons.org/licenses/by-sa/4.0
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2023 Sandra Portella Montardo, Claiton Borges da Silva
http://creativecommons.org/licenses/by-sa/4.0
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv UFSCar
publisher.none.fl_str_mv UFSCar
dc.source.none.fl_str_mv Revista GEMInIS; v. 14 n. 1 (2023); 149-170
Revista GEMInIS; Vol. 14 No. 1 (2023); 149-170
Revista GEMInIS; Vol. 14 Núm. 1 (2023); 149-170
2179-1465
reponame:Revista GEMInIS
instname:Universidade Federal de São Carlos (UFSCAR)
instacron:UFSCAR
instname_str Universidade Federal de São Carlos (UFSCAR)
instacron_str UFSCAR
institution UFSCAR
reponame_str Revista GEMInIS
collection Revista GEMInIS
repository.name.fl_str_mv Revista GEMInIS - Universidade Federal de São Carlos (UFSCAR)
repository.mail.fl_str_mv ||revista.geminisufscar@gmail.com
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