audiovisual formats at the connective digital ecosystem: particularities and challenges

Detalhes bibliográficos
Autor(a) principal: Barradas, Gabriel Bouhid
Data de Publicação: 2017
Outros Autores: Nepomuceno, Vicente, Peiter, João Pedro, Moraes, Rodrigo
Tipo de documento: Artigo
Idioma: por
Título da fonte: Revista GEMInIS
Texto Completo: https://www.revistageminis.ufscar.br/index.php/geminis/article/view/327
Resumo: Through a business scenario analysis, we tried to describe the obstacles found in the transition from a small Brazilian channel to a multiplatform model. The action-research method was used, which involves active participation of people involved with the organization through the authors' experience in channel tasks and interviews with managers, employees and other professionals working in the supply chain. It is concluded that it is possible for this type of organization to enter the market, but the high barriers caused by the relations between and with big enterprises impose serious restrictions on the growth and success of multiplatform models.
id UFSCAR-2_656903983358476223dec5ca4fbda959
oai_identifier_str oai:ojs.pkp.sfu.ca:article/327
network_acronym_str UFSCAR-2
network_name_str Revista GEMInIS
repository_id_str
spelling audiovisual formats at the connective digital ecosystem: particularities and challengesO CENÁRIO DE NEGÓCIOS PARA CANAIS DE TV SUPERBRASILEIROS: Entraves para o Desenvolvimento de um Modelo MultiplataformaStrategyBusiness ModelMultiplatformVideo on demandPay TVaudiovisualtelevisãonovas mídiasThrough a business scenario analysis, we tried to describe the obstacles found in the transition from a small Brazilian channel to a multiplatform model. The action-research method was used, which involves active participation of people involved with the organization through the authors' experience in channel tasks and interviews with managers, employees and other professionals working in the supply chain. It is concluded that it is possible for this type of organization to enter the market, but the high barriers caused by the relations between and with big enterprises impose serious restrictions on the growth and success of multiplatform models.Através de uma análise do cenário de negócios buscou-se descrever os entraves encontrados na transição de um canal superbrasileiro de pequeno porte para um modelo multiplataforma. Foi utilizado para isto o método da pesquisa-ação, que envolve participação ativa das pessoas envolvidas na organização através de seminários com gestores, funcionários e outros profissionais atuantes na cadeia de suprimentos. Conclui-se que há possibilidade de entrada deste tipo de organização no mercado, porém as elevadas barreiras dadas pelas relações entre os grandes agentes impõem graves restrições ao crescimento e sucesso dos modelos multiplataforma.UFSCar2017-12-18info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionEstudos de Casosapplication/pdfhttps://www.revistageminis.ufscar.br/index.php/geminis/article/view/327Revista GEMInIS; v. 8 n. 3 (2017): Negócios, inovação, tecnologia e políticas públicas para o audiovisual multiplataformas; 4-28Revista GEMInIS; Vol. 8 No. 3 (2017): Negócios, inovação, tecnologia e políticas públicas para o audiovisual multiplataformas; 4-28Revista GEMInIS; Vol. 8 Núm. 3 (2017): Negócios, inovação, tecnologia e políticas públicas para o audiovisual multiplataformas; 4-282179-1465reponame:Revista GEMInISinstname:Universidade Federal de São Carlos (UFSCAR)instacron:UFSCARporhttps://www.revistageminis.ufscar.br/index.php/geminis/article/view/327/pdfCopyright (c) 2017 Gabriel Bouhid Barradas, Vicente Nepomuceno, João Pedro Peiter, Rodrigo Moraesinfo:eu-repo/semantics/openAccessBarradas, Gabriel BouhidNepomuceno, VicentePeiter, João PedroMoraes, Rodrigo2020-08-10T20:10:26Zoai:ojs.pkp.sfu.ca:article/327Revistahttps://www.revistageminis.ufscar.br/index.php/geminisPUBhttps://www.revistageminis.ufscar.br/index.php/geminis/oai||revista.geminisufscar@gmail.com2179-14652179-1465opendoar:2020-08-10T20:10:26Revista GEMInIS - Universidade Federal de São Carlos (UFSCAR)false
dc.title.none.fl_str_mv audiovisual formats at the connective digital ecosystem: particularities and challenges
O CENÁRIO DE NEGÓCIOS PARA CANAIS DE TV SUPERBRASILEIROS: Entraves para o Desenvolvimento de um Modelo Multiplataforma
title audiovisual formats at the connective digital ecosystem: particularities and challenges
spellingShingle audiovisual formats at the connective digital ecosystem: particularities and challenges
Barradas, Gabriel Bouhid
Strategy
Business Model
Multiplatform
Video on demand
Pay TV
audiovisual
televisão
novas mídias
title_short audiovisual formats at the connective digital ecosystem: particularities and challenges
title_full audiovisual formats at the connective digital ecosystem: particularities and challenges
title_fullStr audiovisual formats at the connective digital ecosystem: particularities and challenges
title_full_unstemmed audiovisual formats at the connective digital ecosystem: particularities and challenges
title_sort audiovisual formats at the connective digital ecosystem: particularities and challenges
author Barradas, Gabriel Bouhid
author_facet Barradas, Gabriel Bouhid
Nepomuceno, Vicente
Peiter, João Pedro
Moraes, Rodrigo
author_role author
author2 Nepomuceno, Vicente
Peiter, João Pedro
Moraes, Rodrigo
author2_role author
author
author
dc.contributor.author.fl_str_mv Barradas, Gabriel Bouhid
Nepomuceno, Vicente
Peiter, João Pedro
Moraes, Rodrigo
dc.subject.por.fl_str_mv Strategy
Business Model
Multiplatform
Video on demand
Pay TV
audiovisual
televisão
novas mídias
topic Strategy
Business Model
Multiplatform
Video on demand
Pay TV
audiovisual
televisão
novas mídias
description Through a business scenario analysis, we tried to describe the obstacles found in the transition from a small Brazilian channel to a multiplatform model. The action-research method was used, which involves active participation of people involved with the organization through the authors' experience in channel tasks and interviews with managers, employees and other professionals working in the supply chain. It is concluded that it is possible for this type of organization to enter the market, but the high barriers caused by the relations between and with big enterprises impose serious restrictions on the growth and success of multiplatform models.
publishDate 2017
dc.date.none.fl_str_mv 2017-12-18
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Estudos de Casos
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://www.revistageminis.ufscar.br/index.php/geminis/article/view/327
url https://www.revistageminis.ufscar.br/index.php/geminis/article/view/327
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://www.revistageminis.ufscar.br/index.php/geminis/article/view/327/pdf
dc.rights.driver.fl_str_mv Copyright (c) 2017 Gabriel Bouhid Barradas, Vicente Nepomuceno, João Pedro Peiter, Rodrigo Moraes
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2017 Gabriel Bouhid Barradas, Vicente Nepomuceno, João Pedro Peiter, Rodrigo Moraes
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv UFSCar
publisher.none.fl_str_mv UFSCar
dc.source.none.fl_str_mv Revista GEMInIS; v. 8 n. 3 (2017): Negócios, inovação, tecnologia e políticas públicas para o audiovisual multiplataformas; 4-28
Revista GEMInIS; Vol. 8 No. 3 (2017): Negócios, inovação, tecnologia e políticas públicas para o audiovisual multiplataformas; 4-28
Revista GEMInIS; Vol. 8 Núm. 3 (2017): Negócios, inovação, tecnologia e políticas públicas para o audiovisual multiplataformas; 4-28
2179-1465
reponame:Revista GEMInIS
instname:Universidade Federal de São Carlos (UFSCAR)
instacron:UFSCAR
instname_str Universidade Federal de São Carlos (UFSCAR)
instacron_str UFSCAR
institution UFSCAR
reponame_str Revista GEMInIS
collection Revista GEMInIS
repository.name.fl_str_mv Revista GEMInIS - Universidade Federal de São Carlos (UFSCAR)
repository.mail.fl_str_mv ||revista.geminisufscar@gmail.com
_version_ 1789434638091943936

Registros relacionados