The lean forward experience of social TV

Detalhes bibliográficos
Autor(a) principal: Neves, Sheron
Data de Publicação: 2013
Tipo de documento: Artigo
Idioma: por
Título da fonte: Revista GEMInIS
Texto Completo: https://www.revistageminis.ufscar.br/index.php/geminis/article/view/138
Resumo: The ability to watch TV conversing simultaneously on social networks brought back the culture of "watching in real time" (in English, appointment television). This increases the chances of the public being hit by sponsors' commercials, which makes social TV an excellent ally of broadcasters and advertisers. This is the book's central argument: by employing strategies that engage and reward people who watch a show during their broadcast (second-screen apps, promotional hashtags, supplementary content), marketers have a new tool that exploits a habit old: chat in front of the TV.
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spelling The lean forward experience of social TVA experiência lean forward da TV socialTV SocialMídias SociaisSegunda TelaEngajamentoComportamento da AudiênciaThe ability to watch TV conversing simultaneously on social networks brought back the culture of "watching in real time" (in English, appointment television). This increases the chances of the public being hit by sponsors' commercials, which makes social TV an excellent ally of broadcasters and advertisers. This is the book's central argument: by employing strategies that engage and reward people who watch a show during their broadcast (second-screen apps, promotional hashtags, supplementary content), marketers have a new tool that exploits a habit old: chat in front of the TV.A possibilidade de assistir TV conversando simultaneamente nas redes sociais trouxe de volta a cultura do “assistir em tempo real” (em inglês, appointment television). Aumentam assim as chances do público ser atingido pelos comerciais dos patrocinadores, o que torna a TV social uma excelente aliada das emissoras e anunciantes. Este é o argumento central do livro: ao se valer de estratégias que engajem e recompensem quem assiste um programa durante sua transmissão (aplicativos de segunda tela, hashtags promocionais, conteúdo complementar), profissionais de marketing têm em mãos uma ferramenta nova que explora um hábito antigo: conversar em frente à TV.UFSCar2013-08-11info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionTV Social; Mídias Sociais; Segunda Tela; Engajamento; Comportamento da Audiênciaapplication/pdfhttps://www.revistageminis.ufscar.br/index.php/geminis/article/view/138Revista GEMInIS; v. 4 n. 1 (2013): TV Pós Digital; 244-250Revista GEMInIS; Vol. 4 No. 1 (2013): TV Pós Digital; 244-250Revista GEMInIS; Vol. 4 Núm. 1 (2013): TV Pós Digital; 244-2502179-1465reponame:Revista GEMInISinstname:Universidade Federal de São Carlos (UFSCAR)instacron:UFSCARporhttps://www.revistageminis.ufscar.br/index.php/geminis/article/view/138/106Neves, Sheroninfo:eu-repo/semantics/openAccess2020-08-10T20:11:51Zoai:ojs.pkp.sfu.ca:article/138Revistahttps://www.revistageminis.ufscar.br/index.php/geminisPUBhttps://www.revistageminis.ufscar.br/index.php/geminis/oai||revista.geminisufscar@gmail.com2179-14652179-1465opendoar:2020-08-10T20:11:51Revista GEMInIS - Universidade Federal de São Carlos (UFSCAR)false
dc.title.none.fl_str_mv The lean forward experience of social TV
A experiência lean forward da TV social
title The lean forward experience of social TV
spellingShingle The lean forward experience of social TV
Neves, Sheron
TV Social
Mídias Sociais
Segunda Tela
Engajamento
Comportamento da Audiência
title_short The lean forward experience of social TV
title_full The lean forward experience of social TV
title_fullStr The lean forward experience of social TV
title_full_unstemmed The lean forward experience of social TV
title_sort The lean forward experience of social TV
author Neves, Sheron
author_facet Neves, Sheron
author_role author
dc.contributor.author.fl_str_mv Neves, Sheron
dc.subject.por.fl_str_mv TV Social
Mídias Sociais
Segunda Tela
Engajamento
Comportamento da Audiência
topic TV Social
Mídias Sociais
Segunda Tela
Engajamento
Comportamento da Audiência
description The ability to watch TV conversing simultaneously on social networks brought back the culture of "watching in real time" (in English, appointment television). This increases the chances of the public being hit by sponsors' commercials, which makes social TV an excellent ally of broadcasters and advertisers. This is the book's central argument: by employing strategies that engage and reward people who watch a show during their broadcast (second-screen apps, promotional hashtags, supplementary content), marketers have a new tool that exploits a habit old: chat in front of the TV.
publishDate 2013
dc.date.none.fl_str_mv 2013-08-11
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
TV Social; Mídias Sociais; Segunda Tela; Engajamento; Comportamento da Audiência
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://www.revistageminis.ufscar.br/index.php/geminis/article/view/138
url https://www.revistageminis.ufscar.br/index.php/geminis/article/view/138
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://www.revistageminis.ufscar.br/index.php/geminis/article/view/138/106
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv UFSCar
publisher.none.fl_str_mv UFSCar
dc.source.none.fl_str_mv Revista GEMInIS; v. 4 n. 1 (2013): TV Pós Digital; 244-250
Revista GEMInIS; Vol. 4 No. 1 (2013): TV Pós Digital; 244-250
Revista GEMInIS; Vol. 4 Núm. 1 (2013): TV Pós Digital; 244-250
2179-1465
reponame:Revista GEMInIS
instname:Universidade Federal de São Carlos (UFSCAR)
instacron:UFSCAR
instname_str Universidade Federal de São Carlos (UFSCAR)
instacron_str UFSCAR
institution UFSCAR
reponame_str Revista GEMInIS
collection Revista GEMInIS
repository.name.fl_str_mv Revista GEMInIS - Universidade Federal de São Carlos (UFSCAR)
repository.mail.fl_str_mv ||revista.geminisufscar@gmail.com
_version_ 1789434637512081408

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