Social merchandising and the codes of the television image: the construction of meanings in Telenovela

Detalhes bibliográficos
Autor(a) principal: Marcos Martins Desidério, Plábio
Data de Publicação: 2010
Tipo de documento: Artigo
Idioma: por
Título da fonte: Revista GEMInIS
Texto Completo: https://www.revistageminis.ufscar.br/index.php/geminis/article/view/10
Resumo: The aim of this paper is to analyze how the television image plays an important role in shaping contemporary social merchandising in soap operas. With this use will Martine Joly perspective, based on Roland Barthes, the discussions proposed for John Fiske, whose scholar highlights the television as a discourse and approach of Stuart Hall’s encoding and decoding. Understanding how the social merchandising is present in television picture consists of codes and this helps bring the practice of social merchandising and the public.
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spelling Social merchandising and the codes of the television image: the construction of meanings in TelenovelaMerchandising social e os códigos da imagem televisiva: a construção de significados na Telenovelamerchandising socialcódigostelevisãosocial merchandisingcodestelevisonThe aim of this paper is to analyze how the television image plays an important role in shaping contemporary social merchandising in soap operas. With this use will Martine Joly perspective, based on Roland Barthes, the discussions proposed for John Fiske, whose scholar highlights the television as a discourse and approach of Stuart Hall’s encoding and decoding. Understanding how the social merchandising is present in television picture consists of codes and this helps bring the practice of social merchandising and the public.O objetivo deste artigo é analisar como a imagem televisiva desempenha um papel importante na construção do merchandising social nas telenovelas contemporâneas. Com isso, será utilizada a perspectiva de Martine Joly, fundamentada em Roland Barthes, as discussões proposta pro John Fisk, cujo estudioso ressalta a televisão como um discurso e a abordagem de Stuart Hall sobre codificação e decodificação. Perceber como o merchandising social está presente na imagem televisiva e essa constituída por códigos contribui para aproximar a prática do merchandising social e o público.UFSCar2010-10-08info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://www.revistageminis.ufscar.br/index.php/geminis/article/view/10Revista GEMInIS; v. 1 n. 1 (2010): Ficção Audiovisual Seriada; 82-98Revista GEMInIS; Vol. 1 No. 1 (2010): Ficção Audiovisual Seriada; 82-98Revista GEMInIS; Vol. 1 Núm. 1 (2010): Ficção Audiovisual Seriada; 82-982179-1465reponame:Revista GEMInISinstname:Universidade Federal de São Carlos (UFSCAR)instacron:UFSCARporhttps://www.revistageminis.ufscar.br/index.php/geminis/article/view/10/8Marcos Martins Desidério, Plábioinfo:eu-repo/semantics/openAccess2020-08-10T20:12:50Zoai:ojs.pkp.sfu.ca:article/10Revistahttps://www.revistageminis.ufscar.br/index.php/geminisPUBhttps://www.revistageminis.ufscar.br/index.php/geminis/oai||revista.geminisufscar@gmail.com2179-14652179-1465opendoar:2020-08-10T20:12:50Revista GEMInIS - Universidade Federal de São Carlos (UFSCAR)false
dc.title.none.fl_str_mv Social merchandising and the codes of the television image: the construction of meanings in Telenovela
Merchandising social e os códigos da imagem televisiva: a construção de significados na Telenovela
title Social merchandising and the codes of the television image: the construction of meanings in Telenovela
spellingShingle Social merchandising and the codes of the television image: the construction of meanings in Telenovela
Marcos Martins Desidério, Plábio
merchandising social
códigos
televisão
social merchandising
codes
televison
title_short Social merchandising and the codes of the television image: the construction of meanings in Telenovela
title_full Social merchandising and the codes of the television image: the construction of meanings in Telenovela
title_fullStr Social merchandising and the codes of the television image: the construction of meanings in Telenovela
title_full_unstemmed Social merchandising and the codes of the television image: the construction of meanings in Telenovela
title_sort Social merchandising and the codes of the television image: the construction of meanings in Telenovela
author Marcos Martins Desidério, Plábio
author_facet Marcos Martins Desidério, Plábio
author_role author
dc.contributor.author.fl_str_mv Marcos Martins Desidério, Plábio
dc.subject.por.fl_str_mv merchandising social
códigos
televisão
social merchandising
codes
televison
topic merchandising social
códigos
televisão
social merchandising
codes
televison
description The aim of this paper is to analyze how the television image plays an important role in shaping contemporary social merchandising in soap operas. With this use will Martine Joly perspective, based on Roland Barthes, the discussions proposed for John Fiske, whose scholar highlights the television as a discourse and approach of Stuart Hall’s encoding and decoding. Understanding how the social merchandising is present in television picture consists of codes and this helps bring the practice of social merchandising and the public.
publishDate 2010
dc.date.none.fl_str_mv 2010-10-08
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://www.revistageminis.ufscar.br/index.php/geminis/article/view/10
url https://www.revistageminis.ufscar.br/index.php/geminis/article/view/10
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://www.revistageminis.ufscar.br/index.php/geminis/article/view/10/8
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv UFSCar
publisher.none.fl_str_mv UFSCar
dc.source.none.fl_str_mv Revista GEMInIS; v. 1 n. 1 (2010): Ficção Audiovisual Seriada; 82-98
Revista GEMInIS; Vol. 1 No. 1 (2010): Ficção Audiovisual Seriada; 82-98
Revista GEMInIS; Vol. 1 Núm. 1 (2010): Ficção Audiovisual Seriada; 82-98
2179-1465
reponame:Revista GEMInIS
instname:Universidade Federal de São Carlos (UFSCAR)
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instacron_str UFSCAR
institution UFSCAR
reponame_str Revista GEMInIS
collection Revista GEMInIS
repository.name.fl_str_mv Revista GEMInIS - Universidade Federal de São Carlos (UFSCAR)
repository.mail.fl_str_mv ||revista.geminisufscar@gmail.com
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