On-line social-environmental activism: an analysis of the movement "a drop in the ocean"

Detalhes bibliográficos
Autor(a) principal: Kraus Luvizotto, Caroline
Data de Publicação: 2016
Outros Autores: de Lucena Ito, Liliane, Carareto Alves, Mariana, Fernanda Ferreira, Mayra
Tipo de documento: Artigo
Idioma: por
Título da fonte: Revista GEMInIS
Texto Completo: https://www.revistageminis.ufscar.br/index.php/geminis/article/view/253
Resumo: From the example of the socio-environmental movement A Drop in the Ocean, this article analyzes how social movements are using digital media to disseminate information and mobilize citizens. Based on the specialized literature on the subject, this exploratory, analytical and descriptive study presents the monitoring of the movement during the month of June 2015, seeking to verify its performance in online social networks, articulating them with the actions offline. Quantitative analysis demonstrates that organization and a digital media communication plan are needed for more effective, far-reaching activism.
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spelling On-line social-environmental activism: an analysis of the movement "a drop in the ocean"Ativismo socioambiental on-line: uma análise do movimento “uma gota no oceano”Ativismo socioambientalMídias digitaisUma Gota no OceanoFrom the example of the socio-environmental movement A Drop in the Ocean, this article analyzes how social movements are using digital media to disseminate information and mobilize citizens. Based on the specialized literature on the subject, this exploratory, analytical and descriptive study presents the monitoring of the movement during the month of June 2015, seeking to verify its performance in online social networks, articulating them with the actions offline. Quantitative analysis demonstrates that organization and a digital media communication plan are needed for more effective, far-reaching activism.A partir do exemplo do movimento socioambiental Uma Gota no Oceano, esse artigo analisa de que forma os movimentos sociais estão utilizando as mídias digitais para disseminar informações e mobilizar os cidadãos. Com base na literatura especializada sobre o tema, este estudo, de caráter exploratório, analítico e descritivo apresenta o monitoramento do movimento durante o mês de junho de 2015, buscando verificar a sua atuação nas redes sociais on-line, articulando-as com as ações off-line. A análise quantitativo demonstra que é preciso organização e um plano de comunicação em mídias digitais para um ativismo mais efetivo e de maior alcance.UFSCar2016-07-06info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://www.revistageminis.ufscar.br/index.php/geminis/article/view/253Revista GEMInIS; v. 7 n. 1 (2016): Fãs, ativismo e redes: mídia livre do que?; 75-100Revista GEMInIS; Vol. 7 No. 1 (2016): Fãs, ativismo e redes: mídia livre do que?; 75-100Revista GEMInIS; Vol. 7 Núm. 1 (2016): Fãs, ativismo e redes: mídia livre do que?; 75-1002179-1465reponame:Revista GEMInISinstname:Universidade Federal de São Carlos (UFSCAR)instacron:UFSCARporhttps://www.revistageminis.ufscar.br/index.php/geminis/article/view/253/224Copyright (c) 2016 Caroline Kraus Luvizotto, Liliane de Lucena Ito, Mariana Carareto Alves, Mayra Fernanda Ferreirainfo:eu-repo/semantics/openAccessKraus Luvizotto, Carolinede Lucena Ito, LilianeCarareto Alves, MarianaFernanda Ferreira, Mayra2020-08-10T20:10:50Zoai:ojs.pkp.sfu.ca:article/253Revistahttps://www.revistageminis.ufscar.br/index.php/geminisPUBhttps://www.revistageminis.ufscar.br/index.php/geminis/oai||revista.geminisufscar@gmail.com2179-14652179-1465opendoar:2020-08-10T20:10:50Revista GEMInIS - Universidade Federal de São Carlos (UFSCAR)false
dc.title.none.fl_str_mv On-line social-environmental activism: an analysis of the movement "a drop in the ocean"
Ativismo socioambiental on-line: uma análise do movimento “uma gota no oceano”
title On-line social-environmental activism: an analysis of the movement "a drop in the ocean"
spellingShingle On-line social-environmental activism: an analysis of the movement "a drop in the ocean"
Kraus Luvizotto, Caroline
Ativismo socioambiental
Mídias digitais
Uma Gota no Oceano
title_short On-line social-environmental activism: an analysis of the movement "a drop in the ocean"
title_full On-line social-environmental activism: an analysis of the movement "a drop in the ocean"
title_fullStr On-line social-environmental activism: an analysis of the movement "a drop in the ocean"
title_full_unstemmed On-line social-environmental activism: an analysis of the movement "a drop in the ocean"
title_sort On-line social-environmental activism: an analysis of the movement "a drop in the ocean"
author Kraus Luvizotto, Caroline
author_facet Kraus Luvizotto, Caroline
de Lucena Ito, Liliane
Carareto Alves, Mariana
Fernanda Ferreira, Mayra
author_role author
author2 de Lucena Ito, Liliane
Carareto Alves, Mariana
Fernanda Ferreira, Mayra
author2_role author
author
author
dc.contributor.author.fl_str_mv Kraus Luvizotto, Caroline
de Lucena Ito, Liliane
Carareto Alves, Mariana
Fernanda Ferreira, Mayra
dc.subject.por.fl_str_mv Ativismo socioambiental
Mídias digitais
Uma Gota no Oceano
topic Ativismo socioambiental
Mídias digitais
Uma Gota no Oceano
description From the example of the socio-environmental movement A Drop in the Ocean, this article analyzes how social movements are using digital media to disseminate information and mobilize citizens. Based on the specialized literature on the subject, this exploratory, analytical and descriptive study presents the monitoring of the movement during the month of June 2015, seeking to verify its performance in online social networks, articulating them with the actions offline. Quantitative analysis demonstrates that organization and a digital media communication plan are needed for more effective, far-reaching activism.
publishDate 2016
dc.date.none.fl_str_mv 2016-07-06
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://www.revistageminis.ufscar.br/index.php/geminis/article/view/253
url https://www.revistageminis.ufscar.br/index.php/geminis/article/view/253
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://www.revistageminis.ufscar.br/index.php/geminis/article/view/253/224
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv UFSCar
publisher.none.fl_str_mv UFSCar
dc.source.none.fl_str_mv Revista GEMInIS; v. 7 n. 1 (2016): Fãs, ativismo e redes: mídia livre do que?; 75-100
Revista GEMInIS; Vol. 7 No. 1 (2016): Fãs, ativismo e redes: mídia livre do que?; 75-100
Revista GEMInIS; Vol. 7 Núm. 1 (2016): Fãs, ativismo e redes: mídia livre do que?; 75-100
2179-1465
reponame:Revista GEMInIS
instname:Universidade Federal de São Carlos (UFSCAR)
instacron:UFSCAR
instname_str Universidade Federal de São Carlos (UFSCAR)
instacron_str UFSCAR
institution UFSCAR
reponame_str Revista GEMInIS
collection Revista GEMInIS
repository.name.fl_str_mv Revista GEMInIS - Universidade Federal de São Carlos (UFSCAR)
repository.mail.fl_str_mv ||revista.geminisufscar@gmail.com
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