SMS: still an effective mobile marketing strategy

Detalhes bibliográficos
Autor(a) principal: Garcia Medina, Irene
Data de Publicação: 2011
Tipo de documento: Artigo
Idioma: por
Título da fonte: Revista GEMInIS
Texto Completo: https://www.revistageminis.ufscar.br/index.php/geminis/article/view/48
Resumo: The mobile phone has become more than just a personal tool to talk to families and acquaintances. It has now become an assistant of daily life. With increasingly diversified mobile applications, the mobile phone has become a powerful communication medium. This paper examines the nature of mobile communication, the use of one mobile application, the SMS (Short Message Service), in marketing communication and discusses which different factors are important in order to design SMS messages to increase interest and responses from recipients thus enhancing the effectiveness of an SMS campaign.
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spelling SMS: still an effective mobile marketing strategySMS: still an effective mobile marketing strategyM-MarketingTelefone MóvelMarketingComunicaçãoSMSM-MarketingMobile PhoneMarketingCommunicationSMSThe mobile phone has become more than just a personal tool to talk to families and acquaintances. It has now become an assistant of daily life. With increasingly diversified mobile applications, the mobile phone has become a powerful communication medium. This paper examines the nature of mobile communication, the use of one mobile application, the SMS (Short Message Service), in marketing communication and discusses which different factors are important in order to design SMS messages to increase interest and responses from recipients thus enhancing the effectiveness of an SMS campaign.Os telefones móveis tornaram-se mais do que ferramentas pessoais para conversar com familiares e conhecidos. Tornaram-se assistentes da vida diária. Com aplicações móveis cada vez mais diversificadas, o telefone móvel tornou-se um poderoso meio de comunicação. Esse paper estuda a natureza da comunicação móvel e o uso de uma aplicação móvel, o SMS (Serviço de Mensagens Curtas), na comunicação de marketing além de discutir quais diferentes fatores são importantes para se desenvolver mensagens SMS que possam aumentar o interesse e o número de respostas dos receptores, dessa forma aumentando a eficiência de uma campanha SMS. UFSCar2011-05-18info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://www.revistageminis.ufscar.br/index.php/geminis/article/view/48Revista GEMInIS; v. 2 n. 1 (2011): Mobilidade: tendências e desafios na era digital; 208-222Revista GEMInIS; Vol. 2 No. 1 (2011): Mobilidade: tendências e desafios na era digital; 208-222Revista GEMInIS; Vol. 2 Núm. 1 (2011): Mobilidade: tendências e desafios na era digital; 208-2222179-1465reponame:Revista GEMInISinstname:Universidade Federal de São Carlos (UFSCAR)instacron:UFSCARporhttps://www.revistageminis.ufscar.br/index.php/geminis/article/view/48/45Garcia Medina, Ireneinfo:eu-repo/semantics/openAccess2020-08-10T20:12:32Zoai:ojs.pkp.sfu.ca:article/48Revistahttps://www.revistageminis.ufscar.br/index.php/geminisPUBhttps://www.revistageminis.ufscar.br/index.php/geminis/oai||revista.geminisufscar@gmail.com2179-14652179-1465opendoar:2020-08-10T20:12:32Revista GEMInIS - Universidade Federal de São Carlos (UFSCAR)false
dc.title.none.fl_str_mv SMS: still an effective mobile marketing strategy
SMS: still an effective mobile marketing strategy
title SMS: still an effective mobile marketing strategy
spellingShingle SMS: still an effective mobile marketing strategy
Garcia Medina, Irene
M-Marketing
Telefone Móvel
Marketing
Comunicação
SMS
M-Marketing
Mobile Phone
Marketing
Communication
SMS
title_short SMS: still an effective mobile marketing strategy
title_full SMS: still an effective mobile marketing strategy
title_fullStr SMS: still an effective mobile marketing strategy
title_full_unstemmed SMS: still an effective mobile marketing strategy
title_sort SMS: still an effective mobile marketing strategy
author Garcia Medina, Irene
author_facet Garcia Medina, Irene
author_role author
dc.contributor.author.fl_str_mv Garcia Medina, Irene
dc.subject.por.fl_str_mv M-Marketing
Telefone Móvel
Marketing
Comunicação
SMS
M-Marketing
Mobile Phone
Marketing
Communication
SMS
topic M-Marketing
Telefone Móvel
Marketing
Comunicação
SMS
M-Marketing
Mobile Phone
Marketing
Communication
SMS
description The mobile phone has become more than just a personal tool to talk to families and acquaintances. It has now become an assistant of daily life. With increasingly diversified mobile applications, the mobile phone has become a powerful communication medium. This paper examines the nature of mobile communication, the use of one mobile application, the SMS (Short Message Service), in marketing communication and discusses which different factors are important in order to design SMS messages to increase interest and responses from recipients thus enhancing the effectiveness of an SMS campaign.
publishDate 2011
dc.date.none.fl_str_mv 2011-05-18
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://www.revistageminis.ufscar.br/index.php/geminis/article/view/48
url https://www.revistageminis.ufscar.br/index.php/geminis/article/view/48
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://www.revistageminis.ufscar.br/index.php/geminis/article/view/48/45
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv UFSCar
publisher.none.fl_str_mv UFSCar
dc.source.none.fl_str_mv Revista GEMInIS; v. 2 n. 1 (2011): Mobilidade: tendências e desafios na era digital; 208-222
Revista GEMInIS; Vol. 2 No. 1 (2011): Mobilidade: tendências e desafios na era digital; 208-222
Revista GEMInIS; Vol. 2 Núm. 1 (2011): Mobilidade: tendências e desafios na era digital; 208-222
2179-1465
reponame:Revista GEMInIS
instname:Universidade Federal de São Carlos (UFSCAR)
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instname_str Universidade Federal de São Carlos (UFSCAR)
instacron_str UFSCAR
institution UFSCAR
reponame_str Revista GEMInIS
collection Revista GEMInIS
repository.name.fl_str_mv Revista GEMInIS - Universidade Federal de São Carlos (UFSCAR)
repository.mail.fl_str_mv ||revista.geminisufscar@gmail.com
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