Mobile marketing: novos usos do sms no mix promocional de marketing

Detalhes bibliográficos
Autor(a) principal: Vaz, Jacques Chicourel Nunes
Data de Publicação: 2007
Tipo de documento: Dissertação
Idioma: por
Título da fonte: Repositório Institucional da UFBA
Texto Completo: http://www.repositorio.ufba.br/ri/handle/ri/8094
Resumo: p. 1 - 85
id UFBA-2_4e06ddd1267006cb64bf1b1915976ecb
oai_identifier_str oai:repositorio.ufba.br:ri/8094
network_acronym_str UFBA-2
network_name_str Repositório Institucional da UFBA
repository_id_str 1932
spelling Vaz, Jacques Chicourel NunesVaz, Jacques Chicourel NunesSilva, Elaine Figueira Norberto2013-01-23T20:12:29Z2013-01-23T20:12:29Z2007http://www.repositorio.ufba.br/ri/handle/ri/8094p. 1 - 85A telefonia celular tem se desenvolvido e no decorrer da sua evolução, o telefone celular antes visto apenas como um mero dispositivo de voz, agora passa a ser um protagonista na vida das pessoas desempenhando outras várias funções. Uma destas funcionalidades, o envio de SMS (Short Message Service)1, se tornou um padrão de comunicação usando apenas mensagens de texto para comunicação entre indivíduos. Aproveitando esta capacidade de enviar mensagens de texto para indivíduos com o intuito de divulgar e promover marcas e conceitos, surge o mobile marketing2 e mobile advertising3 que apresentam uma inovação no conceito de interação entre empresas e clientes. Neste trabalho, foi realizada uma pesquisa exploratória referente aos conceitos acerca do tema além de modelos de análise que tratam sobre os fatores de influência da receptividade de mensagens publicitárias enviadas através de SMS.Submitted by Santiago Fabio (fabio.ssantiago@hotmail.com) on 2013-01-23T20:12:29Z No. of bitstreams: 1 555555.pdf: 614882 bytes, checksum: e0137f51dbdf71770cb3980a43e799a1 (MD5)Made available in DSpace on 2013-01-23T20:12:29Z (GMT). No. of bitstreams: 1 555555.pdf: 614882 bytes, checksum: e0137f51dbdf71770cb3980a43e799a1 (MD5) Previous issue date: 2007SalvadorUniversidade Federal da Bahiahttp://www.adm.ufba.br/sites/default/files/publicacao/arquivo/jacques_chicourel_nunes_vaz.pdfreponame:Repositório Institucional da UFBAinstname:Universidade Federal da Bahia (UFBA)instacron:UFBASMSmobile marketingcomportamento do consumidortelefonia celularconsumer behaviourmobile telephonyMobile marketing: novos usos do sms no mix promocional de marketinginfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisporinfo:eu-repo/semantics/openAccessLICENSElicense.txtlicense.txttext/plain1762https://repositorio.ufba.br/bitstream/ri/8094/2/license.txt1b89a9a0548218172d7c829f87a0eab9MD52ORIGINAL555555.pdf555555.pdfapplication/pdf614882https://repositorio.ufba.br/bitstream/ri/8094/1/555555.pdfe0137f51dbdf71770cb3980a43e799a1MD51TEXT555555.pdf.txt555555.pdf.txtExtracted texttext/plain136545https://repositorio.ufba.br/bitstream/ri/8094/3/555555.pdf.txt4c69ce5540402cd381842cd867e0b139MD53ri/80942022-07-05 14:03:03.23oai:repositorio.ufba.br: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Repositório InstitucionalPUBhttp://192.188.11.11:8080/oai/requestopendoar:19322022-07-05T17:03:03Repositório Institucional da UFBA - Universidade Federal da Bahia (UFBA)false
dc.title.pt_BR.fl_str_mv Mobile marketing: novos usos do sms no mix promocional de marketing
title Mobile marketing: novos usos do sms no mix promocional de marketing
spellingShingle Mobile marketing: novos usos do sms no mix promocional de marketing
Vaz, Jacques Chicourel Nunes
SMS
mobile marketing
comportamento do consumidor
telefonia celular
consumer behaviour
mobile telephony
title_short Mobile marketing: novos usos do sms no mix promocional de marketing
title_full Mobile marketing: novos usos do sms no mix promocional de marketing
title_fullStr Mobile marketing: novos usos do sms no mix promocional de marketing
title_full_unstemmed Mobile marketing: novos usos do sms no mix promocional de marketing
title_sort Mobile marketing: novos usos do sms no mix promocional de marketing
author Vaz, Jacques Chicourel Nunes
author_facet Vaz, Jacques Chicourel Nunes
author_role author
dc.contributor.author.fl_str_mv Vaz, Jacques Chicourel Nunes
Vaz, Jacques Chicourel Nunes
dc.contributor.advisor1.fl_str_mv Silva, Elaine Figueira Norberto
contributor_str_mv Silva, Elaine Figueira Norberto
dc.subject.por.fl_str_mv SMS
mobile marketing
comportamento do consumidor
telefonia celular
consumer behaviour
mobile telephony
topic SMS
mobile marketing
comportamento do consumidor
telefonia celular
consumer behaviour
mobile telephony
description p. 1 - 85
publishDate 2007
dc.date.issued.fl_str_mv 2007
dc.date.accessioned.fl_str_mv 2013-01-23T20:12:29Z
dc.date.available.fl_str_mv 2013-01-23T20:12:29Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://www.repositorio.ufba.br/ri/handle/ri/8094
url http://www.repositorio.ufba.br/ri/handle/ri/8094
dc.language.iso.fl_str_mv por
language por
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.publisher.none.fl_str_mv Universidade Federal da Bahia
publisher.none.fl_str_mv Universidade Federal da Bahia
dc.source.pt_BR.fl_str_mv http://www.adm.ufba.br/sites/default/files/publicacao/arquivo/jacques_chicourel_nunes_vaz.pdf
dc.source.none.fl_str_mv reponame:Repositório Institucional da UFBA
instname:Universidade Federal da Bahia (UFBA)
instacron:UFBA
instname_str Universidade Federal da Bahia (UFBA)
instacron_str UFBA
institution UFBA
reponame_str Repositório Institucional da UFBA
collection Repositório Institucional da UFBA
bitstream.url.fl_str_mv https://repositorio.ufba.br/bitstream/ri/8094/2/license.txt
https://repositorio.ufba.br/bitstream/ri/8094/1/555555.pdf
https://repositorio.ufba.br/bitstream/ri/8094/3/555555.pdf.txt
bitstream.checksum.fl_str_mv 1b89a9a0548218172d7c829f87a0eab9
e0137f51dbdf71770cb3980a43e799a1
4c69ce5540402cd381842cd867e0b139
bitstream.checksumAlgorithm.fl_str_mv MD5
MD5
MD5
repository.name.fl_str_mv Repositório Institucional da UFBA - Universidade Federal da Bahia (UFBA)
repository.mail.fl_str_mv
_version_ 1801502466365194240

Registros relacionados