Effects of technology adoption on mass customization ability of broad and narrow market firms

Detalhes bibliográficos
Autor(a) principal: Silveira,Giovani José Caetano da
Data de Publicação: 2005
Outros Autores: Fogliatto,Flávio Sanson
Tipo de documento: Artigo
Idioma: eng
Título da fonte: Gestão & Produção
Texto Completo: http://old.scielo.br/scielo.php?script=sci_arttext&pid=S0104-530X2005000300006
Resumo: Despite the increasing number of mass customization (MC) studies in the literature and practice, two research gaps still remain. First, there is a lack of empirical studies to test predicted theoretical relationships between MC strategic, technical, and performance aspects (Tu et al., 2001). Second, there is limited understanding about the role of technology, including information technology in MC systems (Åhlström and Westbrook, 1999). This paper investigates the effects of technology adoption on the MC ability of 315 manufacturers of metal products, machinery, and equipment with either narrow or broad strategic market scope. The results suggest that different technologies have different effects on the MC dimensions of product capability and productivity, and that this effect is determined by the market scope of the firm
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spelling Effects of technology adoption on mass customization ability of broad and narrow market firmsmass customizationtechnologymarketing/operations interfaceDespite the increasing number of mass customization (MC) studies in the literature and practice, two research gaps still remain. First, there is a lack of empirical studies to test predicted theoretical relationships between MC strategic, technical, and performance aspects (Tu et al., 2001). Second, there is limited understanding about the role of technology, including information technology in MC systems (Åhlström and Westbrook, 1999). This paper investigates the effects of technology adoption on the MC ability of 315 manufacturers of metal products, machinery, and equipment with either narrow or broad strategic market scope. The results suggest that different technologies have different effects on the MC dimensions of product capability and productivity, and that this effect is determined by the market scope of the firmUniversidade Federal de São Carlos2005-12-01info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersiontext/htmlhttp://old.scielo.br/scielo.php?script=sci_arttext&pid=S0104-530X2005000300006Gestão & Produção v.12 n.3 2005reponame:Gestão & Produçãoinstname:Universidade Federal de São Carlos (UFSCAR)instacron:UFSCAR10.1590/S0104-530X2005000300006info:eu-repo/semantics/openAccessSilveira,Giovani José Caetano daFogliatto,Flávio Sansoneng2006-03-03T00:00:00Zoai:scielo:S0104-530X2005000300006Revistahttps://www.gestaoeproducao.com/PUBhttps://old.scielo.br/oai/scielo-oai.phpgp@dep.ufscar.br||revistagestaoemanalise@unichristus.edu.br1806-96490104-530Xopendoar:2006-03-03T00:00Gestão & Produção - Universidade Federal de São Carlos (UFSCAR)false
dc.title.none.fl_str_mv Effects of technology adoption on mass customization ability of broad and narrow market firms
title Effects of technology adoption on mass customization ability of broad and narrow market firms
spellingShingle Effects of technology adoption on mass customization ability of broad and narrow market firms
Silveira,Giovani José Caetano da
mass customization
technology
marketing/operations interface
title_short Effects of technology adoption on mass customization ability of broad and narrow market firms
title_full Effects of technology adoption on mass customization ability of broad and narrow market firms
title_fullStr Effects of technology adoption on mass customization ability of broad and narrow market firms
title_full_unstemmed Effects of technology adoption on mass customization ability of broad and narrow market firms
title_sort Effects of technology adoption on mass customization ability of broad and narrow market firms
author Silveira,Giovani José Caetano da
author_facet Silveira,Giovani José Caetano da
Fogliatto,Flávio Sanson
author_role author
author2 Fogliatto,Flávio Sanson
author2_role author
dc.contributor.author.fl_str_mv Silveira,Giovani José Caetano da
Fogliatto,Flávio Sanson
dc.subject.por.fl_str_mv mass customization
technology
marketing/operations interface
topic mass customization
technology
marketing/operations interface
description Despite the increasing number of mass customization (MC) studies in the literature and practice, two research gaps still remain. First, there is a lack of empirical studies to test predicted theoretical relationships between MC strategic, technical, and performance aspects (Tu et al., 2001). Second, there is limited understanding about the role of technology, including information technology in MC systems (Åhlström and Westbrook, 1999). This paper investigates the effects of technology adoption on the MC ability of 315 manufacturers of metal products, machinery, and equipment with either narrow or broad strategic market scope. The results suggest that different technologies have different effects on the MC dimensions of product capability and productivity, and that this effect is determined by the market scope of the firm
publishDate 2005
dc.date.none.fl_str_mv 2005-12-01
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://old.scielo.br/scielo.php?script=sci_arttext&pid=S0104-530X2005000300006
url http://old.scielo.br/scielo.php?script=sci_arttext&pid=S0104-530X2005000300006
dc.language.iso.fl_str_mv eng
language eng
dc.relation.none.fl_str_mv 10.1590/S0104-530X2005000300006
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv text/html
dc.publisher.none.fl_str_mv Universidade Federal de São Carlos
publisher.none.fl_str_mv Universidade Federal de São Carlos
dc.source.none.fl_str_mv Gestão & Produção v.12 n.3 2005
reponame:Gestão & Produção
instname:Universidade Federal de São Carlos (UFSCAR)
instacron:UFSCAR
instname_str Universidade Federal de São Carlos (UFSCAR)
instacron_str UFSCAR
institution UFSCAR
reponame_str Gestão & Produção
collection Gestão & Produção
repository.name.fl_str_mv Gestão & Produção - Universidade Federal de São Carlos (UFSCAR)
repository.mail.fl_str_mv gp@dep.ufscar.br||revistagestaoemanalise@unichristus.edu.br
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