Effects of technology adoption on mass customization ability of broad and narrow market firms
Autor(a) principal: | |
---|---|
Data de Publicação: | 2005 |
Outros Autores: | |
Tipo de documento: | Artigo |
Idioma: | eng |
Título da fonte: | Gestão & Produção |
Texto Completo: | http://old.scielo.br/scielo.php?script=sci_arttext&pid=S0104-530X2005000300006 |
Resumo: | Despite the increasing number of mass customization (MC) studies in the literature and practice, two research gaps still remain. First, there is a lack of empirical studies to test predicted theoretical relationships between MC strategic, technical, and performance aspects (Tu et al., 2001). Second, there is limited understanding about the role of technology, including information technology in MC systems (Åhlström and Westbrook, 1999). This paper investigates the effects of technology adoption on the MC ability of 315 manufacturers of metal products, machinery, and equipment with either narrow or broad strategic market scope. The results suggest that different technologies have different effects on the MC dimensions of product capability and productivity, and that this effect is determined by the market scope of the firm |
id |
UFSCAR-3_565ea0ac347d15779424e638d54b94f3 |
---|---|
oai_identifier_str |
oai:scielo:S0104-530X2005000300006 |
network_acronym_str |
UFSCAR-3 |
network_name_str |
Gestão & Produção |
repository_id_str |
|
spelling |
Effects of technology adoption on mass customization ability of broad and narrow market firmsmass customizationtechnologymarketing/operations interfaceDespite the increasing number of mass customization (MC) studies in the literature and practice, two research gaps still remain. First, there is a lack of empirical studies to test predicted theoretical relationships between MC strategic, technical, and performance aspects (Tu et al., 2001). Second, there is limited understanding about the role of technology, including information technology in MC systems (Åhlström and Westbrook, 1999). This paper investigates the effects of technology adoption on the MC ability of 315 manufacturers of metal products, machinery, and equipment with either narrow or broad strategic market scope. The results suggest that different technologies have different effects on the MC dimensions of product capability and productivity, and that this effect is determined by the market scope of the firmUniversidade Federal de São Carlos2005-12-01info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersiontext/htmlhttp://old.scielo.br/scielo.php?script=sci_arttext&pid=S0104-530X2005000300006Gestão & Produção v.12 n.3 2005reponame:Gestão & Produçãoinstname:Universidade Federal de São Carlos (UFSCAR)instacron:UFSCAR10.1590/S0104-530X2005000300006info:eu-repo/semantics/openAccessSilveira,Giovani José Caetano daFogliatto,Flávio Sansoneng2006-03-03T00:00:00Zoai:scielo:S0104-530X2005000300006Revistahttps://www.gestaoeproducao.com/PUBhttps://old.scielo.br/oai/scielo-oai.phpgp@dep.ufscar.br||revistagestaoemanalise@unichristus.edu.br1806-96490104-530Xopendoar:2006-03-03T00:00Gestão & Produção - Universidade Federal de São Carlos (UFSCAR)false |
dc.title.none.fl_str_mv |
Effects of technology adoption on mass customization ability of broad and narrow market firms |
title |
Effects of technology adoption on mass customization ability of broad and narrow market firms |
spellingShingle |
Effects of technology adoption on mass customization ability of broad and narrow market firms Silveira,Giovani José Caetano da mass customization technology marketing/operations interface |
title_short |
Effects of technology adoption on mass customization ability of broad and narrow market firms |
title_full |
Effects of technology adoption on mass customization ability of broad and narrow market firms |
title_fullStr |
Effects of technology adoption on mass customization ability of broad and narrow market firms |
title_full_unstemmed |
Effects of technology adoption on mass customization ability of broad and narrow market firms |
title_sort |
Effects of technology adoption on mass customization ability of broad and narrow market firms |
author |
Silveira,Giovani José Caetano da |
author_facet |
Silveira,Giovani José Caetano da Fogliatto,Flávio Sanson |
author_role |
author |
author2 |
Fogliatto,Flávio Sanson |
author2_role |
author |
dc.contributor.author.fl_str_mv |
Silveira,Giovani José Caetano da Fogliatto,Flávio Sanson |
dc.subject.por.fl_str_mv |
mass customization technology marketing/operations interface |
topic |
mass customization technology marketing/operations interface |
description |
Despite the increasing number of mass customization (MC) studies in the literature and practice, two research gaps still remain. First, there is a lack of empirical studies to test predicted theoretical relationships between MC strategic, technical, and performance aspects (Tu et al., 2001). Second, there is limited understanding about the role of technology, including information technology in MC systems (Åhlström and Westbrook, 1999). This paper investigates the effects of technology adoption on the MC ability of 315 manufacturers of metal products, machinery, and equipment with either narrow or broad strategic market scope. The results suggest that different technologies have different effects on the MC dimensions of product capability and productivity, and that this effect is determined by the market scope of the firm |
publishDate |
2005 |
dc.date.none.fl_str_mv |
2005-12-01 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://old.scielo.br/scielo.php?script=sci_arttext&pid=S0104-530X2005000300006 |
url |
http://old.scielo.br/scielo.php?script=sci_arttext&pid=S0104-530X2005000300006 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.relation.none.fl_str_mv |
10.1590/S0104-530X2005000300006 |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
text/html |
dc.publisher.none.fl_str_mv |
Universidade Federal de São Carlos |
publisher.none.fl_str_mv |
Universidade Federal de São Carlos |
dc.source.none.fl_str_mv |
Gestão & Produção v.12 n.3 2005 reponame:Gestão & Produção instname:Universidade Federal de São Carlos (UFSCAR) instacron:UFSCAR |
instname_str |
Universidade Federal de São Carlos (UFSCAR) |
instacron_str |
UFSCAR |
institution |
UFSCAR |
reponame_str |
Gestão & Produção |
collection |
Gestão & Produção |
repository.name.fl_str_mv |
Gestão & Produção - Universidade Federal de São Carlos (UFSCAR) |
repository.mail.fl_str_mv |
gp@dep.ufscar.br||revistagestaoemanalise@unichristus.edu.br |
_version_ |
1750118202239614976 |