Effects of technology adoption on mass customization ability of broad and narrow market firms
Autor(a) principal: | |
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Data de Publicação: | 2005 |
Outros Autores: | |
Tipo de documento: | Artigo |
Idioma: | eng |
Título da fonte: | Repositório Institucional da UFRGS |
Texto Completo: | http://hdl.handle.net/10183/95501 |
Resumo: | Despite the increasing number of mass customization (MC) studies in the literature and practice, two research gaps still remain. First, there is a lack of empirical studies to test predicted theoretical relationships between MC strategic, technical, and performance aspects (Tu et al., 2001). Second, there is limited understanding about the role of technology, including information technology in MC systems (Åhlström and Westbrook, 1999). This paper investigates the effects of technology adoption on the MC ability of 315 manufacturers of metal products, machinery, and equipment with either narrow or broad strategic market scope. The results suggest that different technologies have different effects on the MC dimensions of product capability and productivity, and that this effect is determined by the market scope of the firm. |
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Silveira, Giovani Jose Caetano daFogliatto, Flavio Sanson2014-05-22T02:06:51Z20050104-530Xhttp://hdl.handle.net/10183/95501000523644Despite the increasing number of mass customization (MC) studies in the literature and practice, two research gaps still remain. First, there is a lack of empirical studies to test predicted theoretical relationships between MC strategic, technical, and performance aspects (Tu et al., 2001). Second, there is limited understanding about the role of technology, including information technology in MC systems (Åhlström and Westbrook, 1999). This paper investigates the effects of technology adoption on the MC ability of 315 manufacturers of metal products, machinery, and equipment with either narrow or broad strategic market scope. The results suggest that different technologies have different effects on the MC dimensions of product capability and productivity, and that this effect is determined by the market scope of the firm.application/pdfengGestão e produção. São Carlos, SP. Vol. 12, n. 3 (dez. 2005), p. 347-358Customização em massaAdministração da produçãomarketing/operations interfacetechnologymass customizationEffects of technology adoption on mass customization ability of broad and narrow market firmsinfo:eu-repo/semantics/articleinfo:eu-repo/semantics/otherinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/openAccessreponame:Repositório Institucional da UFRGSinstname:Universidade Federal do Rio Grande do Sul (UFRGS)instacron:UFRGSORIGINAL000523644.pdf000523644.pdfTexto completo (inglês)application/pdf559647http://www.lume.ufrgs.br/bitstream/10183/95501/1/000523644.pdfe63f9c79928e865d72f4e5e9687a0b15MD51TEXT000523644.pdf.txt000523644.pdf.txtExtracted Texttext/plain53080http://www.lume.ufrgs.br/bitstream/10183/95501/2/000523644.pdf.txt6681586cc6a64ac431dc26c0d9e69d49MD52THUMBNAIL000523644.pdf.jpg000523644.pdf.jpgGenerated Thumbnailimage/jpeg2104http://www.lume.ufrgs.br/bitstream/10183/95501/3/000523644.pdf.jpg57f4623329fc9d55595687d273acc8d6MD5310183/955012022-04-20 04:49:13.691114oai:www.lume.ufrgs.br:10183/95501Repositório InstitucionalPUBhttps://lume.ufrgs.br/oai/requestlume@ufrgs.bropendoar:2022-04-20T07:49:13Repositório Institucional da UFRGS - Universidade Federal do Rio Grande do Sul (UFRGS)false |
dc.title.pt_BR.fl_str_mv |
Effects of technology adoption on mass customization ability of broad and narrow market firms |
title |
Effects of technology adoption on mass customization ability of broad and narrow market firms |
spellingShingle |
Effects of technology adoption on mass customization ability of broad and narrow market firms Silveira, Giovani Jose Caetano da Customização em massa Administração da produção marketing/operations interface technology mass customization |
title_short |
Effects of technology adoption on mass customization ability of broad and narrow market firms |
title_full |
Effects of technology adoption on mass customization ability of broad and narrow market firms |
title_fullStr |
Effects of technology adoption on mass customization ability of broad and narrow market firms |
title_full_unstemmed |
Effects of technology adoption on mass customization ability of broad and narrow market firms |
title_sort |
Effects of technology adoption on mass customization ability of broad and narrow market firms |
author |
Silveira, Giovani Jose Caetano da |
author_facet |
Silveira, Giovani Jose Caetano da Fogliatto, Flavio Sanson |
author_role |
author |
author2 |
Fogliatto, Flavio Sanson |
author2_role |
author |
dc.contributor.author.fl_str_mv |
Silveira, Giovani Jose Caetano da Fogliatto, Flavio Sanson |
dc.subject.por.fl_str_mv |
Customização em massa Administração da produção |
topic |
Customização em massa Administração da produção marketing/operations interface technology mass customization |
dc.subject.eng.fl_str_mv |
marketing/operations interface technology mass customization |
description |
Despite the increasing number of mass customization (MC) studies in the literature and practice, two research gaps still remain. First, there is a lack of empirical studies to test predicted theoretical relationships between MC strategic, technical, and performance aspects (Tu et al., 2001). Second, there is limited understanding about the role of technology, including information technology in MC systems (Åhlström and Westbrook, 1999). This paper investigates the effects of technology adoption on the MC ability of 315 manufacturers of metal products, machinery, and equipment with either narrow or broad strategic market scope. The results suggest that different technologies have different effects on the MC dimensions of product capability and productivity, and that this effect is determined by the market scope of the firm. |
publishDate |
2005 |
dc.date.issued.fl_str_mv |
2005 |
dc.date.accessioned.fl_str_mv |
2014-05-22T02:06:51Z |
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info:eu-repo/semantics/article info:eu-repo/semantics/other |
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info:eu-repo/semantics/publishedVersion |
format |
article |
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publishedVersion |
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http://hdl.handle.net/10183/95501 |
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0104-530X |
dc.identifier.nrb.pt_BR.fl_str_mv |
000523644 |
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0104-530X 000523644 |
url |
http://hdl.handle.net/10183/95501 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.relation.ispartof.pt_BR.fl_str_mv |
Gestão e produção. São Carlos, SP. Vol. 12, n. 3 (dez. 2005), p. 347-358 |
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info:eu-repo/semantics/openAccess |
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openAccess |
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application/pdf |
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