The theoretical concept of “Breastfeeding space” portrayed in the World Breastfeeding Week campaigns

Detalhes bibliográficos
Autor(a) principal: Aguiar, Cosmo Alexandro da Silva de
Data de Publicação: 2023
Outros Autores: Sousa, Amanda Alcantara de, Albuquerque, Thaís Rodrigues de, Damasceno, Simone Soares, Oliveira, Joseph Dimas de, Cruz, Rachel de Sá Barreto Luna Callou
Tipo de documento: Artigo
Idioma: por
eng
Título da fonte: Revista de Enfermagem da Universidade Federal de Santa Maria
Texto Completo: http://periodicos.ufsm.br/reufsm/article/view/71768
Resumo: Objective: to analyze how breastfeeding spaces are portrayed in the posters from the National Breastfeeding Campaign, in the light of the Interactive Theory of Breastfeeding. Method: a documentary study carried out in five stages using the Semiotic Analysis of Still Images methodological framework by Gemma Penn. The materials chosen as sample were the thematic images from the World Breastfeeding Week campaigns in Brazil. Results: it was observed that most of the women breastfed in public spaces. The approach to working women's rights and several aspects referring to the COVID-19 pandemic stand out. Conclusion: the space where the breastfeeding process takes place is portrayed in various ways in terms of the physical environment. With regard to the theoretical concept of “Breastfeeding space”, which includes the gestures, postures and behaviors of those who occupy it, the campaigns proved to be limited.
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spelling The theoretical concept of “Breastfeeding space” portrayed in the World Breastfeeding Week campaignsEl concepto teórico de “Espacio para amamantar” retratado en las campañas de la Semana Mundial de Lactancia MaternaO conceito teórico “Espaço para amamentar” retratado nas campanhas da Semana Mundial de Aleitamento MaternoBreast FeedingChildNursingSocial MediaHealth PromotionLactancia MaternaNiñoEnfermeríaMedios de Comunicación SocialesPromoción de la SaludAleitamento MaternoCriançaEnfermagemMídias SociaisPromoção da SaúdeObjective: to analyze how breastfeeding spaces are portrayed in the posters from the National Breastfeeding Campaign, in the light of the Interactive Theory of Breastfeeding. Method: a documentary study carried out in five stages using the Semiotic Analysis of Still Images methodological framework by Gemma Penn. The materials chosen as sample were the thematic images from the World Breastfeeding Week campaigns in Brazil. Results: it was observed that most of the women breastfed in public spaces. The approach to working women's rights and several aspects referring to the COVID-19 pandemic stand out. Conclusion: the space where the breastfeeding process takes place is portrayed in various ways in terms of the physical environment. With regard to the theoretical concept of “Breastfeeding space”, which includes the gestures, postures and behaviors of those who occupy it, the campaigns proved to be limited.Objetivo: analizar de qué manera se retratan los espacios para amamantar en los pósteres de la campaña nacional de lactancia materna, a la luz de la Teoría Interactiva de la Lactancia Materna. Método: estudio documental realizado en cinco etapas conforme al marco metodológico del Análisis Semiótico de Imágenes Fijas de Gemma Penn. Los materiales elegidos como muestra fueron las imágenes temáticas de las campañas de la Semana Mundial de Lactancia Materna en Brasil. Resultados: se observa que la mayoría de las mujeres amamantaba en espacios públicos. Se destacan el enfoque con respecto a los derechos de las mujeres trabajadoras y aspectos referentes a la pandemia de COVID-19. Conclusión: el espacio en el que tiene lugar el proceso de lactancia se retrata de diversas maneras en cuanto al ambiente físico. En lo que refiere al concepto teórico de “Espacio para amamantar”, que incluye los gestos, las posturas y las conductas de quienes lo ocupan, las campañas demostraron ciertas limitaciones.Objetivo: analisar como os espaços para amamentar são retratados nos cartazes da campanha nacional de aleitamento materno, à luz da Teoria Interativa da Amamentação. Método: estudo documental realizado em cinco etapas pelo referencial metodológico de Análise Semiótica de Imagens Paradas por Gemma Penn. Os materiais escolhidos como amostra foram as imagens temáticas das campanhas da Semana Mundial de Aleitamento Materno no Brasil. Resultados: observa-se que a maioria das mulheres estava amamentando em espaços públicos. Destaca-se a abordagem ao direito da mulher trabalhadora e aspectos referentes à pandemia da COVID-19. Conclusão: o espaço em que ocorre o processo de amamentação é retratado de forma diversa quanto ao ambiente físico. No que se refere ao conceito teórico “Espaço para amamentar”, que inclui os gestos, posturas e comportamento dos que o ocupam, as campanhas se mostraram limitadas.Universidade Federal de Santa Maria2023-11-29info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfapplication/pdftext/htmltext/htmlhttp://periodicos.ufsm.br/reufsm/article/view/7176810.5902/2179769271768Revista de Enfermagem da UFSM; v. 13 (2023): Artigos do volume 13; e92179-7692reponame:Revista de Enfermagem da Universidade Federal de Santa Mariainstname:Universidade Federal de Santa Maria (UFSM)instacron:UFSMporenghttp://periodicos.ufsm.br/reufsm/article/view/71768/62361http://periodicos.ufsm.br/reufsm/article/view/71768/62362http://periodicos.ufsm.br/reufsm/article/view/71768/62363http://periodicos.ufsm.br/reufsm/article/view/71768/62364Copyright (c) 2023 Revista de Enfermagem da UFSMhttp://creativecommons.org/licenses/by-nc-sa/4.0info:eu-repo/semantics/openAccessAguiar, Cosmo Alexandro da Silva deSousa, Amanda Alcantara deAlbuquerque, Thaís Rodrigues deDamasceno, Simone SoaresOliveira, Joseph Dimas deCruz, Rachel de Sá Barreto Luna Callou2023-12-29T14:43:58Zoai:ojs.pkp.sfu.ca:article/71768Revistahttps://periodicos.ufsm.br/reufsmPUBhttp://cascavel.ufsm.br/revistas/ojs-2.2.2/index.php/reufsm/oaicentraldeperiodicos@ufsm.br||reufsm@gmail.com2179-76922179-7692opendoar:2023-12-29T14:43:58Revista de Enfermagem da Universidade Federal de Santa Maria - Universidade Federal de Santa Maria (UFSM)false
dc.title.none.fl_str_mv The theoretical concept of “Breastfeeding space” portrayed in the World Breastfeeding Week campaigns
El concepto teórico de “Espacio para amamantar” retratado en las campañas de la Semana Mundial de Lactancia Materna
O conceito teórico “Espaço para amamentar” retratado nas campanhas da Semana Mundial de Aleitamento Materno
title The theoretical concept of “Breastfeeding space” portrayed in the World Breastfeeding Week campaigns
spellingShingle The theoretical concept of “Breastfeeding space” portrayed in the World Breastfeeding Week campaigns
Aguiar, Cosmo Alexandro da Silva de
Breast Feeding
Child
Nursing
Social Media
Health Promotion
Lactancia Materna
Niño
Enfermería
Medios de Comunicación Sociales
Promoción de la Salud
Aleitamento Materno
Criança
Enfermagem
Mídias Sociais
Promoção da Saúde
title_short The theoretical concept of “Breastfeeding space” portrayed in the World Breastfeeding Week campaigns
title_full The theoretical concept of “Breastfeeding space” portrayed in the World Breastfeeding Week campaigns
title_fullStr The theoretical concept of “Breastfeeding space” portrayed in the World Breastfeeding Week campaigns
title_full_unstemmed The theoretical concept of “Breastfeeding space” portrayed in the World Breastfeeding Week campaigns
title_sort The theoretical concept of “Breastfeeding space” portrayed in the World Breastfeeding Week campaigns
author Aguiar, Cosmo Alexandro da Silva de
author_facet Aguiar, Cosmo Alexandro da Silva de
Sousa, Amanda Alcantara de
Albuquerque, Thaís Rodrigues de
Damasceno, Simone Soares
Oliveira, Joseph Dimas de
Cruz, Rachel de Sá Barreto Luna Callou
author_role author
author2 Sousa, Amanda Alcantara de
Albuquerque, Thaís Rodrigues de
Damasceno, Simone Soares
Oliveira, Joseph Dimas de
Cruz, Rachel de Sá Barreto Luna Callou
author2_role author
author
author
author
author
dc.contributor.author.fl_str_mv Aguiar, Cosmo Alexandro da Silva de
Sousa, Amanda Alcantara de
Albuquerque, Thaís Rodrigues de
Damasceno, Simone Soares
Oliveira, Joseph Dimas de
Cruz, Rachel de Sá Barreto Luna Callou
dc.subject.por.fl_str_mv Breast Feeding
Child
Nursing
Social Media
Health Promotion
Lactancia Materna
Niño
Enfermería
Medios de Comunicación Sociales
Promoción de la Salud
Aleitamento Materno
Criança
Enfermagem
Mídias Sociais
Promoção da Saúde
topic Breast Feeding
Child
Nursing
Social Media
Health Promotion
Lactancia Materna
Niño
Enfermería
Medios de Comunicación Sociales
Promoción de la Salud
Aleitamento Materno
Criança
Enfermagem
Mídias Sociais
Promoção da Saúde
description Objective: to analyze how breastfeeding spaces are portrayed in the posters from the National Breastfeeding Campaign, in the light of the Interactive Theory of Breastfeeding. Method: a documentary study carried out in five stages using the Semiotic Analysis of Still Images methodological framework by Gemma Penn. The materials chosen as sample were the thematic images from the World Breastfeeding Week campaigns in Brazil. Results: it was observed that most of the women breastfed in public spaces. The approach to working women's rights and several aspects referring to the COVID-19 pandemic stand out. Conclusion: the space where the breastfeeding process takes place is portrayed in various ways in terms of the physical environment. With regard to the theoretical concept of “Breastfeeding space”, which includes the gestures, postures and behaviors of those who occupy it, the campaigns proved to be limited.
publishDate 2023
dc.date.none.fl_str_mv 2023-11-29
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://periodicos.ufsm.br/reufsm/article/view/71768
10.5902/2179769271768
url http://periodicos.ufsm.br/reufsm/article/view/71768
identifier_str_mv 10.5902/2179769271768
dc.language.iso.fl_str_mv por
eng
language por
eng
dc.relation.none.fl_str_mv http://periodicos.ufsm.br/reufsm/article/view/71768/62361
http://periodicos.ufsm.br/reufsm/article/view/71768/62362
http://periodicos.ufsm.br/reufsm/article/view/71768/62363
http://periodicos.ufsm.br/reufsm/article/view/71768/62364
dc.rights.driver.fl_str_mv Copyright (c) 2023 Revista de Enfermagem da UFSM
http://creativecommons.org/licenses/by-nc-sa/4.0
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2023 Revista de Enfermagem da UFSM
http://creativecommons.org/licenses/by-nc-sa/4.0
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
application/pdf
text/html
text/html
dc.publisher.none.fl_str_mv Universidade Federal de Santa Maria
publisher.none.fl_str_mv Universidade Federal de Santa Maria
dc.source.none.fl_str_mv Revista de Enfermagem da UFSM; v. 13 (2023): Artigos do volume 13; e9
2179-7692
reponame:Revista de Enfermagem da Universidade Federal de Santa Maria
instname:Universidade Federal de Santa Maria (UFSM)
instacron:UFSM
instname_str Universidade Federal de Santa Maria (UFSM)
instacron_str UFSM
institution UFSM
reponame_str Revista de Enfermagem da Universidade Federal de Santa Maria
collection Revista de Enfermagem da Universidade Federal de Santa Maria
repository.name.fl_str_mv Revista de Enfermagem da Universidade Federal de Santa Maria - Universidade Federal de Santa Maria (UFSM)
repository.mail.fl_str_mv centraldeperiodicos@ufsm.br||reufsm@gmail.com
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