INNOVATION IN THE FOOD SECTOR: WHAT CONSUMERS THINK ABOUT NEW PRODUCTS?
Autor(a) principal: | |
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Data de Publicação: | 2014 |
Outros Autores: | |
Tipo de documento: | Artigo |
Idioma: | por |
Título da fonte: | Revista Eletrônica em Gestão Educação e Tecnologia Ambiental (REGET) |
Texto Completo: | https://periodicos.ufsm.br/reget/article/view/13281 |
Resumo: | This article presents information about consumers’ perceptions an innovative food product, the cheese bread with carrots. consumers who live in the city of campo grande were interviewed and asked about the product created by experts from senai / ms. approximately five hundred men and women over 18 years and different socioeconomic levels were included in the sample of the study. the statistical treatment of the data collected allowed us to understand that the original cheese bread is a product that raises the diners the idea of speed, ease of preparation and enjoyment in consumption. it was noticed that talking about a hunk of cheese different from the original, for example, with carrot, left undecided, anxious and confused consumers. to be placed on the market will require effective communication of the product is performed by diverting the natural character of the innovative product of the motto of their communication. |
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INNOVATION IN THE FOOD SECTOR: WHAT CONSUMERS THINK ABOUT NEW PRODUCTS?INOVAÇÃO NO SETOR DE ALIMENTOS: O QUE PENSAM OS CONSUMIDORES SOBRE OS NOVOS PRODUTOS?Food consumption behaviorPerceptionInnovative Product.Comportamento de Consumo AlimentarPercepçãoProduto Inovador.This article presents information about consumers’ perceptions an innovative food product, the cheese bread with carrots. consumers who live in the city of campo grande were interviewed and asked about the product created by experts from senai / ms. approximately five hundred men and women over 18 years and different socioeconomic levels were included in the sample of the study. the statistical treatment of the data collected allowed us to understand that the original cheese bread is a product that raises the diners the idea of speed, ease of preparation and enjoyment in consumption. it was noticed that talking about a hunk of cheese different from the original, for example, with carrot, left undecided, anxious and confused consumers. to be placed on the market will require effective communication of the product is performed by diverting the natural character of the innovative product of the motto of their communication.Neste artigo apresentamos informações sobre as percepções dos consumidores quanto a um produto alimentar inovador, o pão de queijo com cenoura. Consumidores do município de Campo Grande, Mato Grosso do Sul, manifestaram opiniões acerca do produto criado por técnicos do SENAI/MS. Aproximadamente quinhentos homens e mulheres com mais de 18 anos e diferentes níveis socioeconômicos compuseram a amostra dos estudo. O tratamento estatístico dos dados coletado nos possibilitou compreender que o pão de queijo original é um produto que suscita nos comensais a idéia de rapidez, facilidade no preparo e prazer no consumo. Percebeu-se que falar sobre um pão de queijo diferente do original, por exemplo, o com cenoura, deixou os consumidores indecisos, ansiosos e confusos. Para ser colocado no mercado será necessário que uma comunicação eficiente do produto seja realizada, desviando o caráter natural do produto inovador do mote da sua comunicação.Universidade Federal de Santa Maria2014-06-05info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://periodicos.ufsm.br/reget/article/view/1328110.5902/2236117013281Revista Eletrônica em Gestão, Educação e Tecnologia Ambiental; REGET, V. 18, 2014, SPECIAL EDITION: ALIMENTAÇÃO E SAÚDE – GRUPO DE PESQUISA EM AGRONEGÓCIOS – UFSM – CAMPUS DE SANTA MARIA – RS; 157-164Revista Eletrônica em Gestão, Educação e Tecnologia Ambiental; REGET, V. 18, 2014, EDIÇÃO ESPECIAL: ALIMENTAÇÃO E SAÚDE – GRUPO DE PESQUISA EM AGRONEGÓCIOS – UFSM – CAMPUS DE SANTA MARIA – RS; 157-1642236-11702236-1170reponame:Revista Eletrônica em Gestão Educação e Tecnologia Ambiental (REGET)instname:Universidade Federal de Santa Maria (UFSM)instacron:UFSMporhttps://periodicos.ufsm.br/reget/article/view/13281/pdfCheung, Thelma LuccheseGoulart, Gislayne da Silvainfo:eu-repo/semantics/openAccess2021-07-14T13:03:52Zoai:ojs.pkp.sfu.ca:article/13281Revistahttps://periodicos.ufsm.br/regetPUBhttps://periodicos.ufsm.br/reget/oaimarcelobdarosa@gmail.com||reget.ufsm@gmail.com2236-11702236-1170opendoar:2021-07-14T13:03:52Revista Eletrônica em Gestão Educação e Tecnologia Ambiental (REGET) - Universidade Federal de Santa Maria (UFSM)false |
dc.title.none.fl_str_mv |
INNOVATION IN THE FOOD SECTOR: WHAT CONSUMERS THINK ABOUT NEW PRODUCTS? INOVAÇÃO NO SETOR DE ALIMENTOS: O QUE PENSAM OS CONSUMIDORES SOBRE OS NOVOS PRODUTOS? |
title |
INNOVATION IN THE FOOD SECTOR: WHAT CONSUMERS THINK ABOUT NEW PRODUCTS? |
spellingShingle |
INNOVATION IN THE FOOD SECTOR: WHAT CONSUMERS THINK ABOUT NEW PRODUCTS? Cheung, Thelma Lucchese Food consumption behavior Perception Innovative Product. Comportamento de Consumo Alimentar Percepção Produto Inovador. |
title_short |
INNOVATION IN THE FOOD SECTOR: WHAT CONSUMERS THINK ABOUT NEW PRODUCTS? |
title_full |
INNOVATION IN THE FOOD SECTOR: WHAT CONSUMERS THINK ABOUT NEW PRODUCTS? |
title_fullStr |
INNOVATION IN THE FOOD SECTOR: WHAT CONSUMERS THINK ABOUT NEW PRODUCTS? |
title_full_unstemmed |
INNOVATION IN THE FOOD SECTOR: WHAT CONSUMERS THINK ABOUT NEW PRODUCTS? |
title_sort |
INNOVATION IN THE FOOD SECTOR: WHAT CONSUMERS THINK ABOUT NEW PRODUCTS? |
author |
Cheung, Thelma Lucchese |
author_facet |
Cheung, Thelma Lucchese Goulart, Gislayne da Silva |
author_role |
author |
author2 |
Goulart, Gislayne da Silva |
author2_role |
author |
dc.contributor.author.fl_str_mv |
Cheung, Thelma Lucchese Goulart, Gislayne da Silva |
dc.subject.por.fl_str_mv |
Food consumption behavior Perception Innovative Product. Comportamento de Consumo Alimentar Percepção Produto Inovador. |
topic |
Food consumption behavior Perception Innovative Product. Comportamento de Consumo Alimentar Percepção Produto Inovador. |
description |
This article presents information about consumers’ perceptions an innovative food product, the cheese bread with carrots. consumers who live in the city of campo grande were interviewed and asked about the product created by experts from senai / ms. approximately five hundred men and women over 18 years and different socioeconomic levels were included in the sample of the study. the statistical treatment of the data collected allowed us to understand that the original cheese bread is a product that raises the diners the idea of speed, ease of preparation and enjoyment in consumption. it was noticed that talking about a hunk of cheese different from the original, for example, with carrot, left undecided, anxious and confused consumers. to be placed on the market will require effective communication of the product is performed by diverting the natural character of the innovative product of the motto of their communication. |
publishDate |
2014 |
dc.date.none.fl_str_mv |
2014-06-05 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://periodicos.ufsm.br/reget/article/view/13281 10.5902/2236117013281 |
url |
https://periodicos.ufsm.br/reget/article/view/13281 |
identifier_str_mv |
10.5902/2236117013281 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.relation.none.fl_str_mv |
https://periodicos.ufsm.br/reget/article/view/13281/pdf |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Universidade Federal de Santa Maria |
publisher.none.fl_str_mv |
Universidade Federal de Santa Maria |
dc.source.none.fl_str_mv |
Revista Eletrônica em Gestão, Educação e Tecnologia Ambiental; REGET, V. 18, 2014, SPECIAL EDITION: ALIMENTAÇÃO E SAÚDE – GRUPO DE PESQUISA EM AGRONEGÓCIOS – UFSM – CAMPUS DE SANTA MARIA – RS; 157-164 Revista Eletrônica em Gestão, Educação e Tecnologia Ambiental; REGET, V. 18, 2014, EDIÇÃO ESPECIAL: ALIMENTAÇÃO E SAÚDE – GRUPO DE PESQUISA EM AGRONEGÓCIOS – UFSM – CAMPUS DE SANTA MARIA – RS; 157-164 2236-1170 2236-1170 reponame:Revista Eletrônica em Gestão Educação e Tecnologia Ambiental (REGET) instname:Universidade Federal de Santa Maria (UFSM) instacron:UFSM |
instname_str |
Universidade Federal de Santa Maria (UFSM) |
instacron_str |
UFSM |
institution |
UFSM |
reponame_str |
Revista Eletrônica em Gestão Educação e Tecnologia Ambiental (REGET) |
collection |
Revista Eletrônica em Gestão Educação e Tecnologia Ambiental (REGET) |
repository.name.fl_str_mv |
Revista Eletrônica em Gestão Educação e Tecnologia Ambiental (REGET) - Universidade Federal de Santa Maria (UFSM) |
repository.mail.fl_str_mv |
marcelobdarosa@gmail.com||reget.ufsm@gmail.com |
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1799950575017656320 |