Marketing in Brazilian Fitness Centers: the lack of academic approach

• Autor(a) principal: Bastos, Flávia da Cunha
• Data de Publicação: 2020
• Outros Autores: Castro, Cleiton, Amaral, Cacilda Mendes dos Santos
• Tipo de documento: Artigo
• Idioma: por
• Título da fonte: Revista Kinesis (Santa Maria. Online)
• Texto Completo: http://periodicos.ufsm.br/kinesis/article/view/21480
• topic: Marketing; Management; Fitness Centers; Academic production; Marketing; Administración; Gimnasios; Producción académica; Marketing; Gestão; Academias de Ginástica; Produção acadêmica

Fitness Centers are responsible for the growth of the Sports Industry in Brazil. There is no systematized knowledge about the academic production in terms of Marketing and Academies in the country. Thus, the objective this study was to perform a systematic review of national literature in search of electronic databases. For this, five studies were identified in different areas of knowledge, with a predominance of the Product / Consumer themes. The methodological techniques are differentiated and recognized as research methods in Sport Management. Considering the research carried out, possibilities of applications are evidenced and there are no recommendations for future research in these studies. Further surveys are suggested from other sources and as it is suggested replication of this study in the future.