20 Years of Publications on Relationship Marketing in Brazil: An Analysis of the 1992 Academic Production a 2012

Detalhes bibliográficos
Autor(a) principal: Faria, Luiz Henrique Lima
Data de Publicação: 2014
Outros Autores: Giuliani, Antônio Carlos, Pizzinatto, Nadia Kassouf, Spers, Valéria Rueda Elias
Tipo de documento: Artigo
Idioma: por
Título da fonte: REMark - Revista Brasileira de Marketing
Texto Completo: https://periodicos.uninove.br/remark/article/view/12026
Resumo: This work, using as sample the ENANPAD`s annals and the periodics RAE and RAUSP, analyzed the academic production on relationship marketing from 1992 to 2012. For this, we used, as basis methodological, six aspects observed in the study de Almeida, Lopes and Pereira (2006), which provided comparisons of results, allowing to build an overview of 20 years of research on relationship marketing in Brazil.
id RBM-1_ded8a2bc027eb11f00daf80468f2fcf9
oai_identifier_str oai:https://periodicos.uninove.br:article/12026
network_acronym_str RBM-1
network_name_str REMark - Revista Brasileira de Marketing
repository_id_str
spelling 20 Years of Publications on Relationship Marketing in Brazil: An Analysis of the 1992 Academic Production a 201220 Anos de Publicações sobre Marketing de Relacionamento no Brasil: Uma Análise da Produção Acadêmica de 1992 a 2012Marketing, Relationship Marketing, Academic Production.Marketing, Marketing de Relacionamento, Produção AcadêmicaThis work, using as sample the ENANPAD`s annals and the periodics RAE and RAUSP, analyzed the academic production on relationship marketing from 1992 to 2012. For this, we used, as basis methodological, six aspects observed in the study de Almeida, Lopes and Pereira (2006), which provided comparisons of results, allowing to build an overview of 20 years of research on relationship marketing in Brazil. Este trabalho, utilizando como amostra os anais do EnANPAD e os peridicos RAE e RAUSP, analisou a produo acadmica sobre marketing de relacionamento de 1992 a 2012. Para isso utilizou, como fundamento metodolgico, seis aspectos verificados no estudo de Almeida, Lopes e Pereira (2006), que proporcionaram comparaes de resultados, permitindo a construo um panorama sobre os 20 anos de pesquisas sobre marketing de relacionamento no Brasil.DOI: 10.5585/remark.v13i1.2596Universidade Nove de Julho - Uninove2014-04-14info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionAvaliado por ParesPeer-reviewed Articleapplication/pdfhttps://periodicos.uninove.br/remark/article/view/1202610.5585/remark.v13i1.2596ReMark - Revista Brasileira de Marketing; v. 13, n. 1 (2014): Janeiro - Março; 106-1182177-5184reponame:REMark - Revista Brasileira de Marketinginstname:Universidade Nove de Julho (UNINOVE)instacron:RBMporhttps://periodicos.uninove.br/remark/article/view/12026/5654Direitos autorais 2019 Revista Brasileira de Marketing – Remarkinfo:eu-repo/semantics/openAccessFaria, Luiz Henrique LimaGiuliani, Antônio CarlosPizzinatto, Nadia KassoufSpers, Valéria Rueda Elias2020-07-16T22:56:09Zoai:https://periodicos.uninove.br:article/12026Revistahttps://periodicos.uninove.br/remarkPRIhttps://periodicos.uninove.br/remark/oaiclaudiaraac@uol.com.br || admin@revistabrasileiramarketing.org || admin@revistabrasileiramarketing.org2177-51842177-5184opendoar:2020-07-16T22:56:09REMark - Revista Brasileira de Marketing - Universidade Nove de Julho (UNINOVE)false
dc.title.none.fl_str_mv 20 Years of Publications on Relationship Marketing in Brazil: An Analysis of the 1992 Academic Production a 2012
20 Anos de Publicações sobre Marketing de Relacionamento no Brasil: Uma Análise da Produção Acadêmica de 1992 a 2012
title 20 Years of Publications on Relationship Marketing in Brazil: An Analysis of the 1992 Academic Production a 2012
spellingShingle 20 Years of Publications on Relationship Marketing in Brazil: An Analysis of the 1992 Academic Production a 2012
Faria, Luiz Henrique Lima
Marketing, Relationship Marketing, Academic Production.
Marketing, Marketing de Relacionamento, Produção Acadêmica
title_short 20 Years of Publications on Relationship Marketing in Brazil: An Analysis of the 1992 Academic Production a 2012
title_full 20 Years of Publications on Relationship Marketing in Brazil: An Analysis of the 1992 Academic Production a 2012
title_fullStr 20 Years of Publications on Relationship Marketing in Brazil: An Analysis of the 1992 Academic Production a 2012
title_full_unstemmed 20 Years of Publications on Relationship Marketing in Brazil: An Analysis of the 1992 Academic Production a 2012
title_sort 20 Years of Publications on Relationship Marketing in Brazil: An Analysis of the 1992 Academic Production a 2012
author Faria, Luiz Henrique Lima
author_facet Faria, Luiz Henrique Lima
Giuliani, Antônio Carlos
Pizzinatto, Nadia Kassouf
Spers, Valéria Rueda Elias
author_role author
author2 Giuliani, Antônio Carlos
Pizzinatto, Nadia Kassouf
Spers, Valéria Rueda Elias
author2_role author
author
author
dc.contributor.author.fl_str_mv Faria, Luiz Henrique Lima
Giuliani, Antônio Carlos
Pizzinatto, Nadia Kassouf
Spers, Valéria Rueda Elias
dc.subject.por.fl_str_mv Marketing, Relationship Marketing, Academic Production.
Marketing, Marketing de Relacionamento, Produção Acadêmica
topic Marketing, Relationship Marketing, Academic Production.
Marketing, Marketing de Relacionamento, Produção Acadêmica
description This work, using as sample the ENANPAD`s annals and the periodics RAE and RAUSP, analyzed the academic production on relationship marketing from 1992 to 2012. For this, we used, as basis methodological, six aspects observed in the study de Almeida, Lopes and Pereira (2006), which provided comparisons of results, allowing to build an overview of 20 years of research on relationship marketing in Brazil.
publishDate 2014
dc.date.none.fl_str_mv 2014-04-14
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Avaliado por Pares
Peer-reviewed Article
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://periodicos.uninove.br/remark/article/view/12026
10.5585/remark.v13i1.2596
url https://periodicos.uninove.br/remark/article/view/12026
identifier_str_mv 10.5585/remark.v13i1.2596
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://periodicos.uninove.br/remark/article/view/12026/5654
dc.rights.driver.fl_str_mv Direitos autorais 2019 Revista Brasileira de Marketing – Remark
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Direitos autorais 2019 Revista Brasileira de Marketing – Remark
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidade Nove de Julho - Uninove
publisher.none.fl_str_mv Universidade Nove de Julho - Uninove
dc.source.none.fl_str_mv ReMark - Revista Brasileira de Marketing; v. 13, n. 1 (2014): Janeiro - Março; 106-118
2177-5184
reponame:REMark - Revista Brasileira de Marketing
instname:Universidade Nove de Julho (UNINOVE)
instacron:RBM
instname_str Universidade Nove de Julho (UNINOVE)
instacron_str RBM
institution RBM
reponame_str REMark - Revista Brasileira de Marketing
collection REMark - Revista Brasileira de Marketing
repository.name.fl_str_mv REMark - Revista Brasileira de Marketing - Universidade Nove de Julho (UNINOVE)
repository.mail.fl_str_mv claudiaraac@uol.com.br || admin@revistabrasileiramarketing.org || admin@revistabrasileiramarketing.org
_version_ 1799138642011095040

Registros relacionados